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- Tasks: Manage CRM systems and support marketing campaigns in a dynamic law firm environment.
- Company: Join a leading US law firm with a strong presence in London, focused on innovation.
- Benefits: Enjoy a collaborative culture, potential for remote work, and professional development opportunities.
- Why this job: Be part of a team driving efficiency and innovation in legal marketing technology.
- Qualifications: Bachelor’s degree and experience in CRM or marketing automation platforms preferred.
- Other info: Candidates must have relevant experience in law, finance, or consultancy sectors.
The predicted salary is between 36000 - 60000 £ per year.
A major US law firm is hiring a CRM / Digital Marketing Specialist to join their London office. The role-holder will play a vital role in achieving business strategies, through developing and optimising the firm’s CRM and Marketing Automation systems. Collaborating with cross-functional teams, you will ensure the seamless operation of cloud-enabled CRM and Marketing Automation platforms, driving efficiency and innovation.
The Responsibilities:
- Responsible for managing incoming support tickets, ensuring timely responses and resolutions.
- Actively support the administrative function of Salesforce, the firm’s CRM platform.
- Assist users with data imports, exports, updates, and contribute to data cleansing efforts.
- Provide support with the execution and reporting of marketing campaigns within Pardot, the firm’s marketing automation platform.
- Coordinate marketing email creation, list management, and event coordination.
- Resolve email and form-related formatting issues, including HTML editing and understanding prospect audit trails.
- Troubleshoot issues and implement effective solutions promptly.
- Deliver comprehensive training to both existing and new users, emphasizing data quality standards.
- Contribute to the development and maintenance of training materials related to CRM and Marketing Automation.
The Candidate:
- Demonstrated aptitude for technology, and understand how to resolve database issues.
- Salesforce or similar enterprise CRM experience (Advantageous).
- Pardot or similar marketing automation platform experience (Advantageous).
- Educated to a Bachelor’s degree.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
CRM/Digital Marketing Specialist employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM/Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with Salesforce and Pardot, as these are key platforms for the role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering these tools.
✨Tip Number 2
Network with professionals in the legal and marketing sectors. Attend industry events or join relevant online forums to connect with individuals who can provide insights or even referrals for the position.
✨Tip Number 3
Showcase your problem-solving skills by preparing examples of how you've resolved database issues or improved CRM processes in previous roles. Be ready to discuss these during interviews to highlight your practical experience.
✨Tip Number 4
Research the law firm’s recent marketing campaigns and CRM initiatives. Being knowledgeable about their current strategies will allow you to engage in meaningful conversations during interviews and show your genuine interest in the firm.
We think you need these skills to ace CRM/Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and digital marketing, particularly within law firms or similar sectors. Use specific examples of how you've optimised CRM systems or executed marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the firm. Mention your familiarity with Salesforce and Pardot, and provide examples of how you've successfully managed marketing automation or CRM tasks in the past.
Showcase Technical Skills: Emphasise your technical aptitude by detailing your experience with data management, troubleshooting, and HTML editing. Highlight any specific projects where you resolved database issues or improved data quality standards.
Highlight Relevant Experience: Clearly outline your work experience in law firms, accountancy firms, or other relevant sectors. This is crucial as only candidates with this background will be considered. Be specific about your roles and contributions in these environments.
How to prepare for a job interview at Blue Legal
✨Showcase Your Technical Skills
Make sure to highlight your experience with CRM and marketing automation platforms like Salesforce and Pardot. Be prepared to discuss specific examples of how you've used these tools to drive efficiency and innovation in previous roles.
✨Demonstrate Problem-Solving Abilities
Since the role involves troubleshooting and resolving issues, come prepared with examples of challenges you've faced in past positions. Explain how you approached these problems and the solutions you implemented, particularly in a tech-focused environment.
✨Emphasise Collaboration Experience
This position requires working with cross-functional teams, so be ready to discuss your experience collaborating with different departments. Share examples of successful projects where teamwork was key to achieving business objectives.
✨Prepare for Data Management Questions
Given the focus on data quality and management, brush up on your knowledge of data imports, exports, and cleansing. Be ready to explain your approach to maintaining data integrity and how you've trained others in these practices.
