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- Tasks: Join us as a Website Marketing Specialist, shaping IOG's digital presence and strategy.
- Company: IOG is a pioneering tech company focused on blockchain research and development.
- Benefits: Enjoy competitive PTO and a starter package for essential hardware.
- Why this job: Be part of a creative team driving innovation in blockchain technology.
- Qualifications: 1+ years in blockchain or cryptocurrency marketing, with strong product marketing experience.
- Other info: We embrace diversity and welcome applicants from all backgrounds.
The predicted salary is between 28800 - 48000 £ per year.
IOG is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally. We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.
What the role involves:
- As a Website Marketing Specialist for the IOG Digital Experience, under the responsibility of the Brand Team, you will bring your expertise in marketing to the forefront.
- With experience in blockchain or disruptive/emerging technologies, you will collaborate closely with the Brand, Communications and Product teams to shape the image of IOG through websites and other digital assets.
- Your role will involve developing and executing marketing and communication strategies that resonate with our strategic needs, ensuring that our messaging is clear, compelling, and at the forefront of technology.
- Work with creative to regularly develop compelling visual storytelling on the IOG homepage.
- Success in this role requires strong collaboration across remote teams, including Product Management, Engineering, Business Development, Research, and Communications.
- Ideate and manage strategies for the IOG website to meet business objectives.
- Develop key metrics to evaluate success and form briefs for marketing materials.
- Monitor and analyse the success of IOG Digital assets, ideate tests and improvements.
- Work to constantly improve and evolve the IOG website to stay at the forefront of technology while meeting marketing objectives.
- Collaborate with the Creative Director and Head of Web Development to realise creative briefs for IOG digital assets.
- Usage of work tracking software (Jira, Slack).
Requirements
Who you are:
- Ideally, experience in finance or web3.
- At least 1 year of business experience of blockchain or cryptocurrency technology, ideally around L1 and L2 scaling solutions.
- Product Marketing Experience: Evidence of success (4+ years) in product marketing.
- Growth Environment Experience: Experience working in a rapidly growing organization and scaling technology from early adopters to mainstream users.
- Process Orientation: Experience in establishing and improving collaborative work processes.
- Experience working in an Agile environment.
- Experience implementing processes to define metrics and measure the success of products that are launched.
New starter package to buy hardware essentials (headphones, monitor, etc). Competitive PTO.
At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Website Marketing Specialist employer: Io Global
Contact Detail:
Io Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in blockchain technology and digital marketing. Understanding the nuances of L1 and L2 scaling solutions will give you an edge, as it shows your commitment to the field and aligns with IOG's focus.
✨Tip Number 2
Network with professionals in the blockchain space, especially those who have experience in product marketing. Engaging with industry experts can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Showcase your ability to work collaboratively in remote teams. Highlight any past experiences where you've successfully collaborated across different departments, as this is crucial for the role at IOG.
✨Tip Number 4
Prepare to discuss specific metrics you've used to measure success in previous marketing roles. Being able to articulate how you've evaluated and improved digital assets will demonstrate your process-oriented mindset, which is essential for this position.
We think you need these skills to ace Website Marketing Specialist
Some tips for your application 🫡
Understand the Company: Familiarise yourself with IOG's mission and values. Highlight your understanding of blockchain technology and how it aligns with their focus on security, scalability, and sustainability in your application.
Tailor Your CV: Ensure your CV reflects relevant experience in marketing, particularly in blockchain or emerging technologies. Emphasise any previous roles that involved collaboration across teams and developing marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for blockchain technology and your ability to contribute to IOG's goals. Mention specific projects or achievements that demonstrate your expertise in product marketing and growth environments.
Showcase Your Skills: In your application, highlight your experience with work tracking software like Jira and Slack. Discuss your familiarity with Agile methodologies and how you've successfully implemented processes to measure product success.
How to prepare for a job interview at Io Global
✨Showcase Your Blockchain Knowledge
Make sure to brush up on your understanding of blockchain technology, especially L1 and L2 scaling solutions. Be prepared to discuss how your experience aligns with IOG's focus on decentralised finance and governance.
✨Demonstrate Collaborative Skills
Since the role involves working closely with various teams, highlight your experience in collaboration. Share examples of how you've successfully worked in remote teams and contributed to projects in an Agile environment.
✨Prepare for Creative Discussions
As a Website Marketing Specialist, you'll need to engage in creative brainstorming. Think about how you can contribute to visual storytelling and be ready to share ideas on improving digital assets that resonate with IOG's brand.
✨Understand Metrics and Success Evaluation
Familiarise yourself with key performance indicators relevant to website marketing. Be ready to discuss how you've previously defined metrics and measured the success of marketing strategies, as this will be crucial for the role.
