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- Tasks: Lead exciting ABM campaigns to engage key accounts and drive conversions.
- Company: Join a mission-driven SaaS company focused on tackling climate change with innovative solutions.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, and a supportive team culture.
- Why this job: Make a real impact in a fast-growing company addressing global challenges.
- Qualifications: 3+ years in B2B SaaS marketing with hands-on ABM experience required.
- Other info: Ideal for those passionate about sustainability and eager to explore AI-driven processes.
The predicted salary is between 32000 - 40000 £ per year.
About the Opportunity
Four Squared Recruitment is proud to be partnering with a high-growth, mission-led SaaS business tackling climate change and systemic global risks through advanced modelling and analytics solutions. This innovative company, with strong academic roots and a blue-chip client base, is expanding rapidly following Series B investment. They help global organisations assess climate-related risks and opportunities, navigate their journey to Net Zero, and deliver actionable insights for complex risk management.
The Role
As the ABM Campaign Executive, you’ll join an ambitious marketing team in this newly created position. Reporting to the Head of Marketing, you’ll play a pivotal role in delivering personalised, account-focused campaigns that drive engagement and conversions across priority target accounts. This role is highly collaborative—working closely with Sales in an ABM Pod structure—so you’ll need to thrive in a cross-functional, fast-paced environment.
Key Responsibilities
- Coordinate and execute multi-touch ABM campaigns to engage and convert target accounts
- Develop compelling segment and persona-focused campaigns using audience insights and market research
- Collaborate with Marketing Operations on channel optimisation, reporting, A/B testing and data analysis
- Manage HubSpot campaigns end-to-end, including setup, execution and performance tracking
- Create account-level messaging, campaign assets and personalised content for key decision-makers
- Test and optimise messaging, creative and channels for maximum impact
- Ensure clear communication of campaign activity across the Revenue team
- Work closely with Sales to align on ABM strategy and execution
What We’re Looking For
- Proven success in B2B SaaS marketing (3+ years)
- Hands-on ABM campaign experience with a segmented GTM approach
- Proficiency in HubSpot, Salesforce, WordPress, Clay and data reporting tools
- A creative mindset with a technical edge—keen to explore new AI-powered processes and workflows
- Strong analytical skills: able to interpret data and optimise campaigns based on insights
- Confident project manager, able to juggle multiple campaigns and deadlines
- A background or interest in sustainability or climate tech is desirable but not essential
Why Apply?
- Fast-growing, innovative company
- Collaborative and supportive team culture
- Hybrid and flexible working
- Competitive salary, annual discretionary bonus, and great benefits package
- A real opportunity to make an impact in a business tackling some of the world’s biggest challenges
If you’re ready to bring your ABM expertise to a purpose-driven SaaS scale-up, we’d love to hear from you.
ABM Campaign Marketing Executive employer: Four Squared Recruitment Ltd
Contact Detail:
Four Squared Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ABM Campaign Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in Account-Based Marketing (ABM) and SaaS. Understanding the nuances of ABM strategies and how they apply to climate tech will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the ABM and SaaS sectors, especially those focused on sustainability. Engaging with industry experts can provide insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Showcase your hands-on experience with HubSpot and other relevant tools by preparing examples of past campaigns you've managed. Being able to discuss specific metrics and outcomes will demonstrate your capability to drive results.
✨Tip Number 4
Prepare to discuss how you would approach collaboration with sales teams in an ABM context. Highlighting your project management skills and ability to juggle multiple campaigns will show you're ready for the fast-paced environment.
We think you need these skills to ace ABM Campaign Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B SaaS marketing and ABM campaigns. Use specific examples that demonstrate your success in these areas, particularly any hands-on experience with HubSpot or similar tools.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainability and climate tech. Explain why you want to work for this innovative company and how your skills align with their mission and the role of ABM Campaign Executive.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, include examples of how you've used data to optimise campaigns in the past. Mention any specific tools you've used for data reporting and analysis.
Highlight Collaboration Experience: This position requires working closely with Sales and other teams. Provide examples of past collaborative projects where you successfully aligned marketing strategies with sales goals, showcasing your ability to thrive in a cross-functional environment.
How to prepare for a job interview at Four Squared Recruitment Ltd
✨Showcase Your ABM Experience
Be prepared to discuss your previous experience with account-based marketing campaigns. Highlight specific examples where you successfully engaged target accounts and drove conversions, as this role heavily relies on proven success in B2B SaaS marketing.
✨Demonstrate Analytical Skills
Since the position requires strong analytical skills, come ready to talk about how you've used data to optimise campaigns in the past. Share insights on A/B testing and how you've interpreted data to improve campaign performance.
✨Familiarise Yourself with HubSpot
As you'll be managing HubSpot campaigns end-to-end, ensure you're well-versed in its functionalities. Be ready to discuss your experience with HubSpot and any specific campaigns you've executed using the platform.
✨Express Your Passion for Sustainability
While a background in sustainability isn't essential, showing genuine interest in climate tech can set you apart. Research the company's mission and be prepared to discuss how your values align with their goals in tackling climate change.
