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- Tasks: Lead digital marketing strategies and enhance customer experiences in a dynamic healthcare environment.
- Company: Join a top player in the healthcare sector, renowned for innovative solutions across Europe.
- Benefits: Enjoy hybrid working, a competitive salary, and perks like an electric car scheme.
- Why this job: Be part of a friendly, collaborative culture focused on innovation and improving healthcare delivery.
- Qualifications: Expertise in MS Dynamics 365, Wordpress, and strong analytical skills are essential.
- Other info: Opportunity to work with cutting-edge digital marketing tools and make a real impact.
The predicted salary is between 42500 - 67500 £ per year.
Leading company within the Life Sciences arena. Specialist role, hybrid working.
About Our Client
Our client is a leading player within the healthcare sector in England and across Europe. They operate as a large organisation that is renowned for delivering top-notch healthcare services. They provide services to a wide range of clients across the region and the company's commitment is to provide superior service to their customers and to improve healthcare delivery through innovative solutions.
Job Description
- Develop and execute digital marketing strategies to enhance customer experiences.
- Manage the customer journey, ensuring it is aligned with the company's objectives.
- Collaborate with various teams to implement digital marketing initiatives.
- Measure and report performance of digital marketing campaigns.
- Identify trends and insights, and optimise spend and performance based on these findings.
- Collaborate with internal teams to create landing pages and optimise user experience.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Implement creative growth strategies and plan, execute and measure experiments and conversion tests.
The Successful Applicant
A successful Digital Marketing + CRM Manager should have:
- Be an expert in using MS Dynamics 365 and Wordpress.
- Experience in optimising landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Strong analytical skills and data-driven thinking.
- Experience in setting up and optimising Google Adwords campaigns.
- Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools.
- Experience in setting up and optimising PPC campaigns on all major search engines.
What's on Offer
- An estimated salary range of £50000 - £60000.
- A rewarding career in the healthcare industry.
- Participation in the company's electric car scheme.
- A friendly, collaborative company culture focused on innovation and service quality.
Digital Marketing + CRM Manager employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing + CRM Manager
✨Tip Number 1
Familiarise yourself with MS Dynamics 365 and WordPress, as these are crucial tools for the role. Consider taking online courses or tutorials to enhance your skills and demonstrate your expertise during interviews.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and CRM strategies. Follow industry blogs, attend webinars, and engage with professionals on platforms like LinkedIn to showcase your knowledge and passion for the field.
✨Tip Number 3
Prepare to discuss your experience with A/B testing and optimising landing pages. Have specific examples ready that highlight your analytical skills and how you've successfully improved user experiences in past roles.
✨Tip Number 4
Network with professionals in the healthcare sector and digital marketing space. Attend relevant events or join online communities to connect with potential colleagues and learn more about the company culture at StudySmarter.
We think you need these skills to ace Digital Marketing + CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and CRM management. Emphasise your expertise with MS Dynamics 365, Wordpress, and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the healthcare sector and your understanding of how digital marketing can enhance customer experiences. Mention specific strategies you would implement based on the job description.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive decisions in previous roles. Highlight your experience with tools like Google Analytics and your ability to optimise campaigns based on performance metrics.
Highlight Collaboration Experience: Since the role involves working with various teams, include examples of past collaborations. Describe how you’ve successfully worked with cross-functional teams to achieve marketing goals.
How to prepare for a job interview at Michael Page (UK)
✨Know Your Digital Marketing Tools
Familiarise yourself with MS Dynamics 365 and WordPress, as these are crucial for the role. Be prepared to discuss how you've used these tools in past projects and how they can enhance customer experiences.
✨Showcase Your Analytical Skills
Highlight your experience with Google Analytics and other website analytics tools. Be ready to provide examples of how you've used data to optimise campaigns and improve user journeys.
✨Prepare for A/B Testing Discussions
Since A/B and multivariate experiments are key components of the role, come equipped with specific examples of tests you've conducted. Discuss what you learned from these experiments and how they influenced your strategies.
✨Understand the Healthcare Sector
Research the company and its position within the healthcare industry. Being knowledgeable about current trends and challenges in healthcare will demonstrate your genuine interest and help you align your answers with the company's objectives.
