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For Companies At a Glance
- Tasks: Lead social media growth, engage communities, and amplify our digital presence across platforms.
- Company: Join Intelligent Media, a dynamic London-based publishing and B2B events business with 20+ years of experience.
- Benefits: Enjoy flexible hybrid working, 23 days annual leave, and a supportive, creative team environment.
- Why this job: Shape social strategies, influence engagement, and make a real impact in education management.
- Qualifications: 13+ years B2B social media experience, strong LinkedIn skills, and a passion for education.
- Other info: Be the main social media specialist, with opportunities for rapid growth and ownership.
The predicted salary is between 21500 - 28000 £ per year.
Do you know how to grow reach, build following, and turn content into campaigns that connect and convert B2B audiences? We are Intelligent Media, a small, well-established London-based publishing and B2B events business. For over 20 years, we have supported school business professionals across the UK through our print magazine Education Executive, our website and newsletters, and most recently through our hugely popular EdExec LIVE events. After a period of exciting growth, we are scaling up fast, expanding our events from 3 locations in 2025 to 8 in 2025 and 12+ locations in 2026. We need a smart, proactive social media growth specialist to lead on organic platform growth, build community, and amplify our digital presence.
Who This Role Is Perfect For
We are looking for a digital media expert to significantly grow our reach and engagement across, most importantly, LinkedIn, as well as all Meta platforms, specifically targeting school business leaders (SBLs, SBMs, and central MAT teams). This person will translate existing in-house content into measurable social growth, email marketing performance, and event registrations. You might be a Social Media Assistant or Junior Exec ready to step up, or someone already managing social and email channels solo and looking to take true ownership. You will thrive in a B2B setting, juggling scheduling, strategy, analytics, and delivery while working with a friendly, collaborative team. This is a junior to mid-level role offering autonomy, variety, and rapid growth. You will learn fast and help shape both our social and email engagement strategies as the sole specialist on the team.
What You Will Be Doing
- Advanced LinkedIn expertise: Lead our LinkedIn channel strategy—optimizing posting, engagement tactics, employee advocacy, and analytics to grow reach and connections.
- Organic platform growth: Amplify across LinkedIn, X, Meta, Instagram, and YouTube using polls, carousels, videos, hashtags, and platform-tailored formats.
- Event content champion: Attend up to 12 SBL-focused events a year, join the events team on-site, capture live highlights, generate content during the day, and drive engagement both on the day and in post-event follow-up.
- Community engagement: Be the friendly voice of our brand—respond to DMs/comments, host polls/Q&As, and actively grow our followers.
- Email marketing strategy & execution: Design and build engaging email campaigns using platforms like Mailchimp, GetResponse, Brevo; manage sends, automated journeys, and audience workflows; monitor performance through open rates, CTRs, and engagement analytics to drive optimization.
- Idea generation: Bring fresh ideas for campaigns, formats, and series rooted in audience insight to increase engagement and brand presence.
- Analytics & insight: Set up UTMs, monitor performance via dashboards (Sprout, GA, platform analytics), A/B test content, and report monthly with actionable learnings.
- Social listening & trendspotting: Monitor sector topics—school funding, compliance, ICT, MATs—and integrate these into content planning.
- Basic paid support: Assist with small-scale paid boosts when needed; main focus remains organic growth.
- Tool-based workflows: Use Canva, Photoshop, or InDesign to adapt creatives, and manage workflow using Monday.com, Pipedrive, Mailchimp, ChatGPT/Copilot, etc.
Essential Skills & Experience
- 13+ years B2B social media experience, with strong LinkedIn expertise.
- Proven success in organic growth—lifting impressions, followers, engagement, and supporting registrations.
- Analytical mindset: comfortable with UTMs, dashboards, basic ROI modeling, and experimentation.
- Excellent communicator, self-organized, and capable of managing your own projects.
- Confident in Canva (or similar) to adapt creatives per channel.
- Tech-savvy: adept at mastering tools like Mailchimp, Monday.com, Pipedrive, and AI assistants.
- Bonus: experience or genuine interest in the education sector or publishing/events environments.
The role at a glance
- Headcount: Main social media specialist on the team
- Role level: 13+ years experience, ambitious, curious, and coachable
- Salary: £25,000–£32,000 FTE (DOE)
- Working pattern: Full or part-time (35 hours/week), hybrid (London + home)
Why you will love working with us
- Be the voice, strategist, and live storyteller across platforms and in person.
- Work in a small, creative team where your ideas are heard and acted on.
- Grow professionally and strategically, with real influence.
- Enjoy a flexible role that supports your well-being and creativity.
- A kind, nurturing, and fun team who support each other and love what we do.
- A small, passionate, and collaborative company where you will be trusted to take ownership and try new things.
- A purpose-led business making a real impact in education management.
- 23 days core annual leave + bank holidays.
- Up to 7 additional days paid leave for event days.
- Up to 21 additional days of unpaid leave.
- Hybrid working with regular time at our Shoreditch offices and from home.
- We value flexibility and support your individual needs—let's discuss how to shape the role around you.
Social Media & Digital Community Specialist employer: JOSE CONTRERAS
Contact Detail:
JOSE CONTRERAS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Digital Community Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in B2B social media, especially on LinkedIn. Follow industry leaders and engage with their content to understand what resonates with school business professionals.
✨Tip Number 2
Showcase your analytical skills by preparing a few case studies or examples of how you've successfully grown social media engagement in previous roles. Be ready to discuss specific metrics and strategies you used.
✨Tip Number 3
Network with professionals in the education sector and attend relevant events. This will not only help you understand the audience better but also give you insights into effective community engagement strategies.
✨Tip Number 4
Prepare to demonstrate your creativity by brainstorming unique campaign ideas that could work for Intelligent Media. Think about how you can leverage different platforms to amplify their digital presence.
We think you need these skills to ace Social Media & Digital Community Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and digital community management. Focus on your achievements in organic growth, engagement metrics, and any specific platforms mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B social media and community building. Mention specific examples of how you've successfully grown audiences or engaged communities in previous roles, particularly on LinkedIn and other platforms.
Showcase Your Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data to drive decisions in past positions. Discuss any tools you've used for monitoring performance and how you’ve optimised campaigns based on insights.
Demonstrate Your Creativity: Highlight your ability to generate fresh ideas for campaigns and content formats. Share any innovative strategies you've implemented in the past that led to increased engagement or community growth.
How to prepare for a job interview at JOSE CONTRERAS
✨Showcase Your LinkedIn Expertise
Since this role heavily focuses on LinkedIn, be prepared to discuss your previous experiences with the platform. Share specific strategies you've used to grow engagement and followers, and highlight any successful campaigns you've led.
✨Demonstrate Your Analytical Skills
The company values an analytical mindset, so come ready to talk about how you've used data to inform your social media strategies. Be prepared to discuss tools like Google Analytics or Sprout and how you've monitored performance metrics in past roles.
✨Bring Fresh Ideas
This position requires creativity and innovation. Think of a few campaign ideas or content formats that could resonate with school business leaders. Present these during your interview to show your proactive approach and understanding of the target audience.
✨Emphasise Your Community Engagement Skills
As the friendly voice of the brand, it's crucial to demonstrate your ability to engage with an audience. Share examples of how you've successfully interacted with followers, responded to comments, or hosted polls/Q&As in previous roles.
