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- Tasks: Lead innovative marketing strategies and analyse data to drive growth in new channels.
- Company: Agoda is a global travel booking platform, part of Booking Holdings, fostering diversity and creativity.
- Benefits: Relocation support, diverse work culture, and opportunities for personal and professional growth.
- Why this job: Join a creative team that values experimentation and offers a chance to make a real impact.
- Qualifications: 5+ years in data analysis, strong analytical skills, and proficiency in SQL and Tableau required.
- Other info: Experience in digital marketing and statistical analysis is a plus.
The predicted salary is between 36000 - 60000 £ per year.
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Our Purpose - Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness. We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.
Get to Know our Team:
The Marketing Innovations Team at Agoda identifies & develops new marketing channels that have high growth potential. This department is highly creative, data-driven and focused on developing at-scale marketing programs that ensure Agoda’s leadership in the new & emerging channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Marketing Innovations Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
In this role, you’ll get to:
- Spearhead the development, execution, and optimization strategy for growing Agoda's new & emerging marketing channels.
- Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights.
- Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth.
- Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau.
- Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management.
What you’ll need to succeed:
- Extensive Experience: 5+ years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry. Bachelor’s degree in Computer Science/Statistics/Math or Engineering or Economics and Finance is a plus.
- Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations. Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel.
- Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.
- Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
- Stakeholder management: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen.
It’s great if you have:
- Experience in digital or social media marketing.
- Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis.
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
Associate Manager, Marketing Innovation (New Channel Growth)(Bangkok Based, relocation provided) employer: Agoda
Contact Detail:
Agoda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Manager, Marketing Innovation (New Channel Growth)(Bangkok Based, relocation provided)
✨Tip Number 1
Familiarise yourself with Agoda's marketing strategies and recent campaigns. Understanding their approach to new channel growth will help you align your insights and suggestions with their current objectives during discussions.
✨Tip Number 2
Brush up on your data analysis skills, particularly in SQL and Tableau. Being able to demonstrate your proficiency in these tools during interviews can set you apart, as they are crucial for the role.
✨Tip Number 3
Network with current or former employees of Agoda, especially those in the Marketing Innovations Team. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 4
Prepare to discuss your experience with innovative problem-solving. Think of specific examples where you've tackled complex challenges creatively, as this aligns with the role's requirements and Agoda's emphasis on innovation.
We think you need these skills to ace Associate Manager, Marketing Innovation (New Channel Growth)(Bangkok Based, relocation provided)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data analysis, digital marketing, and any specific tools mentioned in the job description, such as SQL and Tableau. Use keywords from the job listing to ensure your application stands out.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how your skills align with Agoda's mission. Mention specific examples of past projects where you successfully used data-driven strategies to achieve results.
Showcase Analytical Skills: Provide concrete examples of how you've tackled complex data challenges in previous roles. Highlight your experience with A/B testing, hypothesis development, and any innovative solutions you've implemented.
Prepare for Communication: Since strong communication skills are essential for this role, practice articulating your thoughts clearly. Be ready to discuss how you would present complex data findings to stakeholders, including senior management.
How to prepare for a job interview at Agoda
✨Showcase Your Analytical Skills
Given the data-driven nature of the role, be prepared to discuss your experience with data analysis. Bring examples of how you've used SQL, Tableau, or Excel to derive insights from complex datasets and how those insights influenced marketing strategies.
✨Demonstrate Innovative Problem-Solving
The Marketing Innovations Team values creativity in tackling challenges. Prepare to share specific instances where you approached a problem in a non-linear way, highlighting your resourcefulness and adaptability in finding solutions.
✨Communicate Clearly and Effectively
Strong communication skills are essential for this position. Practice articulating complex findings in a simple manner, and consider preparing a brief presentation that showcases your ability to convey strategic recommendations to stakeholders.
✨Familiarise Yourself with Agoda's Culture
Agoda prides itself on diversity and innovation. Research the company’s values and recent initiatives in marketing innovation. Showing that you understand and align with their culture can set you apart from other candidates.
