PPC and Paid Social Marketing Executive

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

As a PPC & Paid Social Marketing Executive you will lead the planning, execution, and optimisation of our PPC advertising campaigns, specifically aimed at attracting event attending audiences. You’ll work closely with our marketing and data teams to drive measurable results across performance and brand KPIs.

The PPC & Paid Social Marketing Executive will report into the Head of Digital, working closely with the Senior Digital Marketing Executive, and is pivotal to the continued development of acquisition revenue streams for Immediate Live. Additionally, you will support the Senior Digital Marketing Executive in the execution of paid social media campaigns.

As a PPC & Paid Social Marketing Executive you will:

• Plan, execute, and optimise PPC campaigns across Google Ads.
• Develop PPC plans that align with the Paid Digital strategy and business goals across the event portfolio including a range of KPIs including awareness, traffic, lead generation, and conversion.
• Manage pacing, bidding strategies, and daily campaign performance.
• Build and test ad copy in collaboration with the brand marketing teams.
• Analyse campaign results and deliver actionable insights and reporting.
• Create campaign performance dashboards using Google Data Studio.
• Stay ahead of platform updates, algorithm changes, and emerging trends.
• Collaborate with central and brand marketing teams to ensure cohesive campaign integration across channels.
• Conduct A/B testing plans to improve creative and audience performance.
• Work with analytics tools (e.g., GA4, Google Ads Manager) to track key campaign KPIs.
• Take ownership of campaign spends, optimising daily, weekly and monthly to improve ROI and find ways to consistently increase our performance.
• Support the Senior Digital Marketing Executive in the build and analysis of paid Meta campaigns and provide additional marketing support to the event teams where required.

Requirements:

• 1+ years’ experience managing PPC campaigns.
• Hands-on knowledge of Google Ads Manager and GA4.
• Good understanding of targeting strategies, KPI tracking.
• Data-savvy and comfortable building reports.
• Some experience managing campaign spends and reporting on performance metrics like CPM, CPC, CPV.
• Proactive mindset with a love for testing, learning, and iterating.
• Excellent written and verbal communication skills.
• Strong copywriting or creative direction skills would be a bonus.

We offer a relaxed working environment with regular socials including a summer festival, community webinars, well-being initiatives, and Mental Health First aiders. Benefits include 25 days holiday plus a day for your birthday, tailored training and development, flexible/hybrid working, cycle to work scheme, enhanced family policies, competitive pension plans, and life assurance.

At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

Immediate is an equal opportunities employer. We’re committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.