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- Tasks: Lead category strategy, turning insights into compelling stories that drive sales.
- Company: Join a dynamic team focused on innovative marketing in the FMCG sector.
- Benefits: Enjoy a collaborative culture, growth opportunities, and the chance to work with major retailers.
- Why this job: Perfect for data enthusiasts who love storytelling and making an impact in marketing.
- Qualifications: 2+ years in FMCG Category Management, strong data skills, and a degree required.
- Other info: Experience with loyalty card data is a plus; must have a full driving licence.
The predicted salary is between 43200 - 72000 £ per year.
We are on the hunt for a sharp, data-driven, and commercially-savvy Category Manager who knows how to translate insights into action - and results. This is a Category Marketing role - not a purchasing/buying role. If you love digging into trends, spotting opportunities before anyone else, and turning insights into compelling stories that sell, this could be your next big move.
What You’ll Be Doing
- Own and lead the strategy for a specific category - keeping it fresh, focused, and forward-thinking.
- Be the voice of the shopper and consumer, using data, trends, and insights to drive decision-making.
- Create and deliver powerful selling stories that bring our brands to life - in partnership with Sales, Marketing, and Innovation teams.
- Collaborate with major retailers, building strong relationships that unlock profitable growth.
- Drive branded growth through strategic category planning and insight.
- Champion a culture of insight, turning numbers into meaningful actions.
- Present confidently to customers - bringing the category to life through storytelling and evidence.
What You’ll Bring
- Must-haves:
- 2+ years in FMCG Category Management or Customer Marketing (especially with major UK retailers).
- Strong experience with EPOS, panel data, and category tools (e.g., shopper insights, space planning).
- Commercial acumen - you know how to spot an opportunity and drive profitable growth.
- A confident communicator and presenter with a knack for making data make sense.
- Self-starter and team player, able to juggle multiple priorities.
- Solid understanding of P&L and financial levers.
- Proficient in PowerPoint & Excel.
- Degree-qualified and full driving license.
- Nice-to-haves:
- Experience using retailer loyalty card data platforms.
- Previous exposure to a food-related category.
Category Marketing Manager employer: Blakeney Point Search
Contact Detail:
Blakeney Point Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in FMCG and category management. Follow industry news, subscribe to relevant publications, and engage with thought leaders on social media to stay ahead of the curve.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who work with major UK retailers. Attend industry events, webinars, or local meetups to build connections that could lead to valuable insights and opportunities.
✨Tip Number 3
Practice your presentation skills by creating mock presentations based on category insights. This will help you articulate your ideas clearly and confidently, which is crucial for the role's requirement to present compelling stories to customers.
✨Tip Number 4
Get hands-on experience with EPOS and panel data tools if you haven't already. Familiarity with these tools will not only enhance your understanding of shopper insights but also demonstrate your commitment to data-driven decision-making.
We think you need these skills to ace Category Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Category Marketing Manager position. Tailor your application to highlight your relevant experience in FMCG Category Management and your ability to translate insights into actionable strategies.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 2+ years of experience in FMCG Category Management or Customer Marketing. Be specific about your achievements and how you've used data and insights to drive growth, especially with major UK retailers.
Showcase Your Skills: Make sure to showcase your proficiency in tools like EPOS and category management software. Include examples of how you've successfully presented data-driven insights and storytelling to stakeholders, demonstrating your commercial acumen and communication skills.
Craft a Compelling Cover Letter: Write a tailored cover letter that not only outlines your qualifications but also conveys your passion for the role. Use this opportunity to tell a story about a successful project where you turned insights into results, showcasing your ability to drive profitable growth.
How to prepare for a job interview at Blakeney Point Search
✨Know Your Data
As a Category Marketing Manager, you'll need to demonstrate your ability to analyse and interpret data. Be prepared to discuss specific examples of how you've used EPOS or panel data to drive decisions in previous roles.
✨Craft Compelling Stories
Since storytelling is key in this role, think about how you can present data in a way that captivates your audience. Prepare a few examples where you've turned insights into compelling narratives that led to successful outcomes.
✨Showcase Your Commercial Acumen
Be ready to discuss how you've identified opportunities for growth in past positions. Highlight any strategies you've implemented that resulted in increased profitability, especially in the FMCG sector.
✨Build Relationships
This role involves collaborating with major retailers, so be prepared to talk about your experience in building strong partnerships. Share examples of how you've successfully worked with sales and marketing teams to achieve common goals.
