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For Companies At a Glance
- Tasks: Lead growth marketing strategy and manage a high-performing team to drive brand awareness and revenue.
- Company: Join a fintech company revolutionising the financial system with gold-backed transactions.
- Benefits: Enjoy flexible working, 25 days leave, share options, and wellness resources.
- Why this job: Be part of an exciting scale-up, shaping the future of finance while making a real impact.
- Qualifications: Degree in marketing or related field; proven senior marketing experience, ideally in fintech.
- Other info: Hybrid role with occasional US travel; competitive salary based on experience.
The predicted salary is between 60000 - 85000 ÂŁ per year.
Location: London / Stroud (Hybrid), occasional US travel
Reports To: CEO / COO
Direct Reports: CRM Manager, Social Media Marketing Manager, Newsletter Editor, Freelance Videographer
Salary: ÂŁ70k to ÂŁ100k, dependent on experience
About The Company
Our client are on a mission to liberate everyone from the limitations of today’s financial system. Founded in 2015, they empower their clients to buy, save, send, and spend allocated gold – with the convenience of a Mastercard. As inflation rises and markets fluctuate, gold remains a trusted store of value. This is a hugely exciting time to join this business as their first-ever Head of Growth Marketing, leading the team into a new era of brand expansion and commercial performance.
Role Summary
This is a senior, strategic role for an experienced marketing leader with a deep understanding of regulated environments and performance-driven marketing. You will lead the development and execution of our client’s full-funnel marketing strategy, ensuring compliance with FCA regulations while driving brand awareness, customer acquisition, engagement, and revenue. You’ll lead a high-performing team across CRM, content, digital, and videography—using data, creativity, and innovation to accelerate growth and market presence.
Key Responsibilities
- Strategy & Performance Marketing
- Define and deliver Glint’s marketing strategy in line with company goals
- Design segmented campaigns across paid media, organic, content, and CRM
- Lead data-driven decision-making to optimise ROI and user engagement
- Analyse trends and competitor activity to refine growth strategies
- Report performance to executive leadership using clear metrics and insights
- Own and evolve the Glint brand to align with its purpose and audience
- Ensure all brand messaging is consistent across channels and touchpoints
- Manage agency and partner relationships to deliver impactful campaigns
- Drive brand awareness and improve NPS through consistent brand execution
- Oversee digital marketing (social, paid, SEO, email, partnerships)
- Lead and support the team to deliver compelling multimedia content (inc. video)
- Manage newsletter content and distribution strategies
- Lead CRM campaigns and automation to drive retention and upsell
- Work closely with Compliance to meet FCA, GDPR, and Consumer Duty obligations
- Collaborate with Product, Operations, and Business Development to align messaging
- Influence commercial decisions with marketing data and customer insights
- Build a high-performing, collaborative team culture
- Set objectives and development plans for direct reports
- Provide mentorship, feedback, and upskilling across the team
- Manage freelance and agency partners effectively, on time and budget
- Ensure all marketing materials comply with FCA, TCF, GDPR, and Consumer Duty
- Maintain marketing procedures to uphold regulatory standards
- Work with Compliance team to audit content and stay aligned with industry rules
- Ensure monthly training is completed and compliance feedback is implemented
- Champion “Good Outcomes for Customers” by using NPS data to guide messaging
Skills & Requirements
- Degree in marketing or related field (or equivalent experience)
- Proven experience in a senior marketing role (ideally in fintech or regulated space)
- Deep understanding of FCA, GDPR, Consumer Duty, and financial promotions
- Strong leadership skills with experience managing teams and budgets
- Confident with digital marketing tools, analytics platforms, and CRM systems
- Strong written and verbal communication skills
- Ability to thrive in a fast-paced, scale-up environment
Perks & Benefits
- 25 days annual leave + bank holidays
- EMI share option scheme
- Flexible working & core hours
- Birthday day off
- Enhanced family-friendly leave
- Salary sacrifice pension scheme
- Employee Assistance Programme (EAP)
- Access to mental health & wellbeing resources
- Paid quarterly team dinners and events
- Team competitions, rewards, and prizes
- Online training and e-learning access
Ready to make your mark in this exciting scale-up? Apply now and join an exciting global business leading the way in their field.
Head of Growth Marketing employer: Got The T-Shirt
Contact Detail:
Got The T-Shirt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing
✨Tip Number 1
Familiarise yourself with the FCA regulations and compliance requirements relevant to the fintech industry. Understanding these will not only help you in interviews but also demonstrate your commitment to the role and its responsibilities.
✨Tip Number 2
Showcase your experience in leading high-performing marketing teams. Be prepared to discuss specific examples of how you've driven growth and engagement through innovative strategies, as this is a key aspect of the Head of Growth Marketing role.
✨Tip Number 3
Research the company's current marketing strategies and identify areas for improvement or new opportunities. This will allow you to present tailored ideas during your discussions, showing that you're proactive and genuinely interested in their growth.
✨Tip Number 4
Network with professionals in the fintech space, especially those who have experience in regulated environments. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, particularly in regulated environments like fintech. Emphasise your leadership skills and any successful campaigns you've led.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the company's mission to revolutionise the financial system. Discuss how your background aligns with their goals and how you can contribute to their growth strategy.
Showcase Data-Driven Achievements: When detailing your past roles, focus on quantifiable results. Use metrics to demonstrate how your marketing strategies have improved ROI, customer engagement, or brand awareness.
Highlight Compliance Knowledge: Given the importance of FCA regulations in this role, make sure to mention your understanding of compliance and how you've successfully navigated regulatory challenges in previous positions.
How to prepare for a job interview at Got The T-Shirt
✨Showcase Your Strategic Thinking
As the Head of Growth Marketing, you'll need to demonstrate your ability to develop and execute a comprehensive marketing strategy. Prepare examples of past strategies you've implemented, focusing on how they aligned with company goals and drove measurable results.
✨Understand Regulatory Compliance
Given the importance of FCA regulations in this role, make sure you brush up on relevant compliance issues. Be ready to discuss how you've navigated regulatory environments in previous positions and how you plan to ensure compliance in your marketing efforts.
✨Highlight Leadership Experience
This position requires strong leadership skills. Be prepared to talk about your experience managing teams, setting objectives, and fostering a collaborative culture. Share specific examples of how you've mentored team members and driven performance.
✨Demonstrate Data-Driven Decision Making
The role involves using data to optimise marketing efforts. Come equipped with examples of how you've used analytics to inform your marketing strategies, improve ROI, and enhance user engagement. Show that you can turn data insights into actionable plans.
