Senior Marketing Manager United Kingdom - Remote Sales and Marketing

We are looking for a dynamic and strategic Marketing Manager to lead high-impact campaigns and colleague communications, manage cross-functional projects, and drive performance across key marketing channels. You will play a vital role in delivering our Annual Brand Plan and ensuring alignment across teams to meet business objectives.

What’s on offer? Not only do we offer a competitive salary of £70,000 with excellent benefits, we also firmly believe that your postcode should never be a barrier when it comes to finding the perfect role – that’s why we’re flexible on your working location. At Animal Friends, you can choose to be based remotely within the UK, within our Amesbury office, or hybrid (a mixture of both). We also welcome applications from candidates looking to work condensed hours.

What you’ll do:

• Lead and motivate a high-performing marketing team with a collaborative approach.
• Deliver impactful colleague communications to enhance engagement.
• Manage and execute multichannel campaigns targeting growth audiences.
• Collaborate across HR, Ops, Sales, Product, and Pricing to align strategy.
• Oversee partner agencies to ensure on-time, on-budget delivery.
• Track marketing KPIs and provide regular reporting and insights.
• Use data analysis and tools to optimise campaigns and inform strategy.
• Manage marketing budgets, event delivery, and brand consistency.
• Lead post-campaign and post-event analysis to improve future initiatives.
• Ensure all activities meet governance, FCA, and compliance requirements.

Who you are:

• Bachelor’s degree in Marketing or related field, with proven B2C marketing leadership experience.
• Strong analytical and commercial skills, with the ability to manage budgets and optimise ROI.
• Experience in planning and delivering integrated, multi-touchpoint media campaigns.
• Deep understanding of marketing channels, performance metrics, and insight tools.
• Exceptional communication skills and a collaborative, team-first mindset.
• Proven leadership skills, able to inspire and motivate teams to achieve results.
• Able to easily work from home with a quiet space and good internet connection.

Why choose Animal Friends:

Animal Friends has been supporting UK pet owners for more than 25 years with our comprehensive and meaningful pet insurance. We are not only an award-winning business but one of the largest pet insurance providers in the UK. We were built to be unmistakably different – giving back to incredible animal welfare and conservation charities, at home and around the world. So far, we’ve helped support over 800 charities and conservancies across the UK and worldwide and donated over £8.5 million.

We understand that our success is only possible because of how we work together, which is why our company values of being courageous, kind-hearted, and passionate are the heart of what we do. We are part of the Pinnacle Pet Group (PPG) – a pan European fully integrated pet insurance and pet health services provider.

What you’ll get:

• 25 days annual leave, which increases with service, plus bank holidays.
• A day off for your birthday.
• One paid day off per year to volunteer with a UK-registered animal charity of your choice.
• Access to 50% off insuring pet companions with Animal Friends.
• Free access to our expert vet partner, Joii Pet Care, for your cat and/or dog.
• Discount on gym membership, access to a dedicated Wellbeing Hub, healthcare cash plan, private medical insurance, and Group life assurance.
• We will donate £3k to the charity of our employee of the quarter’s choice.

Inclusion, Diversity and Belonging at Animal Friends:

At Animal Friends, we take inclusion seriously. This means nurturing a culture that respects everyone as an individual and values the unique perspectives we all bring through our background, characteristics, and lived experiences. We are committed to ensuring that everyone is treated fairly and without discrimination, and we are passionate about creating an inclusive environment where everyone feels they belong.

Our recruitment process:

As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK. Please be aware this advert will remain open until the vacancy has been filled rather than the advertised closing date. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.