At a Glance
- Tasks: Join us to implement exciting Marketing & PR strategies across diverse regions.
- Company: Ralph Lauren is a global leader in premium lifestyle products with a rich heritage.
- Benefits: Enjoy a vibrant work culture, opportunities for growth, and potential remote work options.
- Why this job: Be part of a brand that values inclusion and creativity while making an impact in luxury marketing.
- Qualifications: Previous experience in Marketing & PR, strong analytical skills, and creativity are essential.
- Other info: Fluency in English is required; Spanish is a plus. Must have the right to work in the UK.
The predicted salary is between 28800 - 42000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Working within the EMEA Marketing & PR department in London, you will learn to implement a regional Marketing & PR plan which is both brand appropriate but market right in order to acquire and secure the loyalty of our clients in our stores and online.
Reporting to the Partner Territories Marketing & PR Manager, you will:
- Participate in the elaboration of the seasonal Partner Territories Marketing & Communication strategy for your region (LATAM, Israel, Northern Africa & Eastern Europe)
- Track costs & budget spends in the remits of your region
- Plan & Coordinate Marketing & PR initiatives in the regions within remit
- Track and analyze sales results, customer & competitors’ trends and purchasing habits
- Liaise with key business partners, event hosts, charities, PR agencies, stylists/editors, and RL departments, reacting quickly and efficiently to Marketing & PR related requests.
- Coordinate gifting and POS material orders for wholesale and retail accounts
- Assist the Partner Territories Marketing & PR team in organizing all the logistics surrounding Marketing & PR initiatives and events: Pre-event duties include briefing and printing invitations, coordinating translations, liaising with suppliers and other key event contacts, ordering gifts, booking catering, casting models, producing, and maintaining up-to-date guest lists and sending Event Precaps. Post-event duties include preparing sales analysis recap, monitoring online and offline exposure, tracking customer sales evolution and preparing weekly presentations.
- Manage Marketing & PR intern ensuring, amongst the intern’s responsibilities, that all daily, weekly and monthly PR monitoring and reporting are carried out correctly, thoroughly and by deadline.
Experience, Skills & Knowledge
- Previous Experience: 2 full strategic cycles in a Marketing & PR assistant or coordinator role involving project management, coordination, and analysis work (FMCG, Fashion, CRM)
- Languages: English required, Spanish preferred
Person Specification
- Strong business sense and analytical capacity
- Creative thinking skills and pro-activity in bringing new ideas and concepts
- Curiosity and understanding of the luxury industry and competitors’ activities
- Detail-oriented with the ability to work well under pressure in a fast-paced environment
- Excellent communication skills, both verbal and written
- Advanced Excel & PowerPoint skills
- Well presented – client facing
Applicants must have the right to work in the country location of the role.
Marketing & PR Associate, Partner Territories employer: Polo Ralph Lauren
Contact Detail:
Polo Ralph Lauren Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & PR Associate, Partner Territories
✨Tip Number 1
Familiarise yourself with Ralph Lauren's brand values and recent marketing campaigns. Understanding their approach will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with professionals in the fashion and luxury industry, especially those who have experience in Marketing & PR. Attend relevant events or webinars to make connections that could lead to referrals.
✨Tip Number 3
Stay updated on market trends in the luxury sector, particularly in the regions you'll be working with (LATAM, Israel, Northern Africa & Eastern Europe). This knowledge will demonstrate your analytical skills and business sense.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed marketing projects or events in the past. Highlight your ability to work under pressure and coordinate multiple tasks effectively.
We think you need these skills to ace Marketing & PR Associate, Partner Territories
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Marketing & PR, especially any roles that involved project management and analysis. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury industry and your understanding of Ralph Lauren's brand values. Mention specific experiences that showcase your creativity and analytical skills, as well as your ability to work under pressure.
Showcase Your Language Skills: If you have proficiency in Spanish, be sure to highlight this in your application. Mention any relevant experiences where you used your language skills, as this is preferred for the role.
Demonstrate Your Analytical Skills: Provide examples in your application that illustrate your analytical capacity. Discuss any previous experiences where you tracked sales results or analysed market trends, as these are key responsibilities for the position.
How to prepare for a job interview at Polo Ralph Lauren
✨Know the Brand Inside Out
Before your interview, make sure you research Ralph Lauren thoroughly. Understand their brand values, product lines, and recent marketing campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its success.
✨Showcase Your Analytical Skills
Given the role's focus on tracking sales results and analysing trends, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to inform marketing strategies or improve campaign performance in previous roles.
✨Demonstrate Creativity and Proactivity
The company values creative thinking and new ideas. Think of a few innovative marketing concepts that could work for Ralph Lauren and be ready to share them during the interview. This shows your initiative and understanding of the luxury market.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you would handle specific situations, such as managing a PR event or coordinating with multiple stakeholders. Prepare by thinking through past experiences where you successfully navigated similar challenges.