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For Companies At a Glance
- Tasks: Engage with clients, assess needs, and provide tailored machinery solutions.
- Company: Join a respected, family-run business in the compact machinery sector.
- Benefits: Enjoy competitive salary, performance incentives, and full training.
- Why this job: Build genuine relationships while making a real impact in various industries.
- Qualifications: Technical background in machinery or engineering; excellent communication skills required.
- Other info: Autonomy from day one in a supportive, collaborative team environment.
The predicted salary is between 36000 - 60000 £ per year.
On behalf of a long-established, family-run business in the compact machinery sector, we are recruiting a Technical Sales Representative to join their growing UK team. This is a rare opportunity for someone with a genuine technical interest in machinery who prefers building relationships over hard selling. The company is a respected name in its niche, offering an excellent product portfolio and a loyal customer base across construction, landscaping, and related industries.
The Role: This is not your typical sales job; it’s about understanding customer challenges and providing the right equipment solutions through knowledge and trust. The successful candidate will work closely with clients across the UK, offering consultative advice, on-site demonstrations, and ongoing support. You will be part of a close-knit, collaborative team that values integrity, expertise, and long-term client relationships.
Key Responsibilities:
- Understand and assess customer needs to recommend suitable compact machinery and attachments
- Conduct site visits and deliver practical, hands-on product demonstrations
- Act as a technical advisor to clients before, during, and after the sale
- Develop and maintain strong relationships with customers across multiple industries
- Stay informed about product updates and innovations
- Work closely with internal teams to ensure a seamless customer experience
Ideal Candidate:
- Background in technical, mechanical, or machinery-related roles (e.g. engineering, construction equipment, plant hire)
- Excellent interpersonal and communication skills - professional, personable, and honest
- Confident demonstrating equipment and explaining its benefits in real-world applications
- Self-motivated, with the ability to manage your own diary and travel schedule
- Holds a full UK driving licence
What’s on Offer:
- Competitive base salary + Excellent performance-related incentives
- Full product training and technical onboarding
- Supportive, family-oriented company culture
- Autonomy and trust from day one
- Long-term growth potential in a stable and expanding business
Technical Sales Representative employer: Optimise by Recruitment
Contact Detail:
Optimise by Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Sales Representative
✨Tip Number 1
Familiarise yourself with the compact machinery sector and the specific products offered by the company. Understanding the technical aspects and applications of the machinery will help you engage in meaningful conversations with potential clients.
✨Tip Number 2
Network within the construction and landscaping industries. Attend relevant trade shows, workshops, or local events to meet professionals who may be interested in your expertise and can provide insights into customer needs.
✨Tip Number 3
Prepare to demonstrate your consultative selling approach. Think of examples from your past experiences where you've successfully identified customer challenges and provided tailored solutions, as this aligns perfectly with the role's requirements.
✨Tip Number 4
Showcase your interpersonal skills during any interactions. The company values relationship-building over hard selling, so be ready to discuss how you’ve built trust and rapport with clients in previous roles.
We think you need these skills to ace Technical Sales Representative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in technical, mechanical, or machinery-related roles. Emphasise your interpersonal skills and any previous sales experience that aligns with the consultative approach required for this position.
Craft a Compelling Cover Letter: In your cover letter, express your genuine interest in machinery and your passion for building relationships rather than hard selling. Mention specific examples of how you've successfully understood customer needs and provided solutions in the past.
Showcase Technical Knowledge: Demonstrate your technical knowledge of compact machinery in your application. Include any relevant qualifications or experiences that showcase your ability to understand and assess customer needs effectively.
Highlight Soft Skills: Since the role requires excellent interpersonal and communication skills, make sure to highlight these in your application. Provide examples of how you've built strong relationships with clients and worked collaboratively within a team.
How to prepare for a job interview at Optimise by Recruitment
✨Show Your Technical Knowledge
Make sure to brush up on your technical knowledge related to compact machinery. Be prepared to discuss specific equipment and how it can solve customer challenges, as this role requires a genuine interest in the products you'll be selling.
✨Emphasise Relationship Building
Since this position focuses on building relationships rather than hard selling, highlight your interpersonal skills. Share examples of how you've successfully built trust with clients in previous roles, showcasing your consultative approach.
✨Prepare for Practical Demonstrations
Expect to demonstrate equipment during the interview process. Familiarise yourself with the machinery and think about how you would explain its benefits in real-world applications. Practising a mock demonstration can help you feel more confident.
✨Understand the Company Culture
Research the company's values and culture, especially their emphasis on integrity and collaboration. Be ready to discuss how your personal values align with theirs, and express your enthusiasm for being part of a supportive, family-oriented team.
