Director of Sales - EMEA

Director of Sales - EMEA

London Full-Time 43200 - 72000 £ / year (est.) Home office possible
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At a Glance

  • Tasks: Lead and grow the UK/Ireland sales team, driving revenue and managing pipeline.
  • Company: HSI Skillko is a top online safety and compliance training platform, part of a global EHS provider.
  • Benefits: Enjoy remote work flexibility, competitive salary, performance bonuses, and career advancement opportunities.
  • Why this job: Join a mission-driven culture focused on safety, growth, and making a real impact in various industries.
  • Qualifications: 7+ years in B2B SaaS sales, with 3+ years in leadership; strong pipeline management skills required.
  • Other info: Remote-first role with occasional travel; candidates should be based in the UK or Ireland.

The predicted salary is between 43200 - 72000 £ per year.

Drive growth, lead with purpose, and shape the future of safety and compliance training.

About HSI Skillko

HSI Skillko is a leading online safety and compliance training platform, helping companies and their workers stay safe, certified, and compliant. As part of HSI — a global provider of EHS and workforce training solutions — Skillko is scaling rapidly across the UK and Ireland. We’re looking for an experienced and driven Director of Sales to lead this expansion and accelerate our growth in the region.

The Role

We’re looking for a hands-on Sales Director to lead our UK/Ireland sales team through a period of aggressive growth. This role is ideal for a process-driven SaaS sales leader who thrives in a fast-moving environment, excels at pipeline management, and knows how to coach and scale high-performing Account Executives. You’ll report to both the CRO and Regional General Manager, owning day-to-day sales execution and contributing to our go-to-market strategy for the Skillko product line.

Location

This is a remote-first position, with occasional travel. Candidates should be based in the UK or Ireland with easy access to a major airport.

Key Responsibilities

  • Sales Leadership & Execution
    • Own and execute a scalable, structured sales process with clear pipeline rigor
    • Set and manage team and individual targets with strong forecast accountability
    • Support reps through complex deals and ensure call cadences and activity benchmarks are consistently met
    • Deliver consistent revenue growth through strong pipeline management and team performance
    • Collaborate with leadership to refine the GTM strategy as we expand across sectors
  • Team Management & Coaching
    • Build, coach, and lead a team of high-performing B2B AEs, providing tactical coaching and performance management
    • Foster a results-oriented, feedback-driven culture focused on ongoing skill development
    • Identify skill gaps and lead regular sales training, role plays, and performance check-ins
  • Customer & Market Engagement
    • Build and deepen relationships with key customers and prospects
    • Guide the team in targeting mid-market and enterprise clients in high-risk sectors (construction, logistics, energy, manufacturing, etc.)
    • Identify and pursue new market opportunities across sectors and geographies
    • Champion the voice of the customer internally to support product and marketing alignment
  • Cross-Functional Collaboration
    • Collaborate with Marketing, Product, and Customer Success to ensure go-to-market alignment
    • Contribute to product feedback and positioning through market insights and client input
  • Operational & Financial Management
    • Lead weekly pipeline reviews and forecast calls with rigor
    • Ensure proper use of CRM (Salesforce) and sales enablement tools
    • Track key metrics, report on performance trends, and contribute to revenue planning

Qualifications

  • 7+ years of experience in B2B SaaS sales, including at least 3 years in a sales leadership role
  • Proven success managing and scaling remote or hybrid sales teams
  • Deep understanding of the UK/Ireland business landscape and regional buying behaviors
  • Strong track record in pipeline forecasting, deal strategy, and driving process accountability
  • Experience selling into complex or regulated industries such as utilities, logistics, health & safety, or workforce compliance (preferred, not required)
  • A track record of coaching and developing Account Executives, with an emphasis on skill growth and performance
  • Experience managing complex sales cycles and navigating enterprise-level customer needs
  • Comfortable leading through ambiguity while implementing structure, rigor, and repeatable processes
  • Proficient with CRM systems (Salesforce preferred) and confident using data to drive decision-making
  • Experience with tools like DealHub, Gong, Hubspot, or Salesloft is a plus
  • Genuine passion for helping businesses build safer, smarter, and more compliant workplaces
  • Familiarity with sales methodologies such as MEDDIC, Challenger, or similar frameworks
  • Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred)

Be part of a fast-growing global company committed to workplace safety and compliance. Competitive base salary + performance bonus + opportunity for advancement. Inclusive, mission-driven culture that values autonomy and action.

Director of Sales - EMEA employer: Humane Society International

HSI Skillko is an exceptional employer, offering a dynamic and inclusive work culture that prioritises employee growth and development. As a remote-first company, we provide flexibility while fostering a results-oriented environment where your contributions directly impact our mission of enhancing workplace safety and compliance. Join us to lead a high-performing sales team in a rapidly expanding market, with competitive compensation and opportunities for advancement in a global organisation dedicated to making a difference.
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Contact Detail:

Humane Society International Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director of Sales - EMEA

✨Tip Number 1

Familiarise yourself with the specific challenges and opportunities within the UK and Ireland markets. Understanding regional buying behaviours and industry trends will help you tailor your approach and demonstrate your expertise during interviews.

✨Tip Number 2

Network with professionals in the B2B SaaS space, especially those who have experience in safety and compliance training. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.

✨Tip Number 3

Showcase your leadership style by preparing examples of how you've successfully coached and developed sales teams in the past. Highlighting your ability to foster a results-oriented culture will resonate well with our values at StudySmarter.

✨Tip Number 4

Be ready to discuss your experience with CRM systems, particularly Salesforce, and how you've used data to drive decision-making. This is crucial for the role, so demonstrating your proficiency will set you apart from other candidates.

We think you need these skills to ace Director of Sales - EMEA

Sales Leadership
Pipeline Management
Coaching and Development
B2B Sales Experience
Forecasting and Reporting
CRM Proficiency (Salesforce preferred)
Market Analysis
Customer Relationship Management
Strategic Planning
Performance Management
Complex Deal Navigation
Sales Methodologies (MEDDIC, Challenger, etc.)
Cross-Functional Collaboration
Data-Driven Decision Making
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS sales and leadership roles. Emphasise your achievements in pipeline management and team performance, as these are crucial for the Director of Sales position.

Craft a Compelling Cover Letter: In your cover letter, express your passion for safety and compliance training. Discuss how your background aligns with HSI Skillko's mission and how you can contribute to their growth in the UK and Ireland.

Showcase Leadership Skills: Provide specific examples of how you've built and coached high-performing sales teams. Highlight your experience in managing remote teams and your approach to fostering a results-oriented culture.

Demonstrate Market Knowledge: Illustrate your understanding of the UK/Ireland business landscape and regional buying behaviours. Mention any experience you have in selling to complex or regulated industries, as this will strengthen your application.

How to prepare for a job interview at Humane Society International

✨Showcase Your Sales Leadership Experience

Be prepared to discuss your previous roles in sales leadership, particularly in B2B SaaS. Highlight specific examples where you successfully managed and scaled remote teams, as this is crucial for the Director of Sales position.

✨Demonstrate Pipeline Management Skills

Since pipeline management is a key responsibility, come equipped with examples of how you've effectively managed sales pipelines in the past. Discuss your approach to forecasting and maintaining accountability within your team.

✨Understand the UK/Ireland Market

Familiarise yourself with the business landscape in the UK and Ireland, especially in sectors like construction and logistics. Be ready to discuss how regional buying behaviours influence your sales strategies.

✨Emphasise Coaching and Development

Prepare to talk about your experience in coaching Account Executives. Share specific instances where you've identified skill gaps and implemented training or role plays to enhance team performance.

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