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For Companies At a Glance
- Tasks: Lead the marketing team to create impactful campaigns that drive customer growth.
- Company: Join a top consumer brand known for exceptional customer experiences and dynamic work culture.
- Benefits: Enjoy a collaborative environment with opportunities for mentorship and professional development.
- Why this job: Shape innovative marketing strategies and make a real impact on business growth.
- Qualifications: Proven experience in senior marketing roles with strong leadership and project management skills.
- Other info: Ideal for those with retail, leisure, or travel sector experience; big business background is a plus.
The predicted salary is between 43200 - 72000 £ per year.
Head of Marketing
Our client is a market leading consumer brand in the retail and hospitality sector, known for their commitment to delivering exceptional customer experiences. With a rich history and a strong focus on growth, they pride themselves on maintaining a dynamic and collaborative work environment. An exciting new role has now emerged for a Head of Marketing.
This role is key in shaping and executing a comprehensive omnichannel marketing strategy. Reporting directly to the Brand & Marketing Director, you’ll be responsible for developing and delivering standout campaigns that drive customer acquisition and support ambitious commercial growth goals.
Key responsibilities include:
- Developing and executing an 18-month integrated campaign calendar aligned with business objectives.
- Leading a team to deliver impactful, creative, and ROI-driven national campaigns.
- Driving customer acquisition across digital and traditional channels to meet growth targets.
- Collaborating with cross-functional teams to ensure alignment with brand, operational, and commercial strategies.
- Embedding data-driven insights to optimize campaign performance and improve ROI.
- Fostering a high-performing team culture through mentorship and development.
This newly created role will suit someone with proven experience in a senior marketing or growth-focused role. Substantial experience managing strategic, creative and ROI driven integrated campaigns is essential, as is the development of best in class campaign calendars, step changing ways of working and creating campaigns that deliver strong financial returns and positive customer outcomes. You must demonstrate excellent leadership and project management skills, with experience leading cross-functional teams.
Sector experience well suited to this role would be gained in retail (anything from grocery and QSR to fashion), leisure, sport and travel. Big business experience is a real advantage where you lead cross functional teams on a regular basis.
Sounds interesting? Click apply!
Head of Marketing employer: bpesearch
Contact Detail:
bpesearch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Make sure to showcase your experience in developing and executing integrated marketing campaigns. Highlight specific examples where you've driven customer acquisition and achieved significant ROI, as this aligns perfectly with the key responsibilities of the Head of Marketing role.
✨Tip Number 2
Demonstrate your leadership skills by discussing how you've successfully managed cross-functional teams in previous roles. Provide insights into how you foster a high-performing team culture and mentor team members to achieve their best.
✨Tip Number 3
Emphasize your ability to leverage data-driven insights to optimize campaign performance. Share examples of how you've used analytics to inform your marketing strategies and improve ROI in past campaigns.
✨Tip Number 4
If you have experience in sectors like retail, leisure, or travel, make sure to highlight that. Discuss how your background in these industries has equipped you with the knowledge and skills necessary to excel in a dynamic and collaborative work environment.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Company: Research the consumer brand and its position in the retail and hospitality sector. Familiarize yourself with their values, mission, and recent marketing campaigns to tailor your application.
Highlight Relevant Experience: Emphasize your proven experience in senior marketing roles, particularly in managing strategic and ROI-driven integrated campaigns. Use specific examples that demonstrate your success in customer acquisition and campaign performance.
Showcase Leadership Skills: Detail your leadership and project management skills. Provide examples of how you've led cross-functional teams and fostered a high-performing team culture in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that outlines your vision for the Head of Marketing role. Discuss how you would develop and execute an omnichannel marketing strategy that aligns with the company's growth objectives.
How to prepare for a job interview at bpesearch
✨Showcase Your Strategic Vision
Be prepared to discuss your approach to developing an omnichannel marketing strategy. Highlight specific examples from your past experience where you successfully executed integrated campaigns that drove customer acquisition and supported growth goals.
✨Demonstrate Leadership Skills
Since this role involves leading a team, share your experiences in mentoring and developing team members. Discuss how you've fostered a high-performing culture and the impact it had on campaign success.
✨Emphasize Data-Driven Decision Making
Prepare to talk about how you have used data insights to optimize campaign performance. Provide examples of how data has influenced your marketing strategies and led to improved ROI.
✨Align with Company Values
Research the company's commitment to exceptional customer experiences and be ready to discuss how your values align with theirs. Show enthusiasm for their dynamic work environment and how you can contribute to it.
