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- Tasks: Lead user acquisition campaigns on platforms like Meta and TikTok, optimising for performance goals.
- Company: Join Sporty, a top digital entertainment platform with millions of users worldwide.
- Benefits: Enjoy flexible hours, quarterly bonuses, and 28 days paid leave, plus annual retreats!
- Why this job: Be part of a fast-growing team that values innovation and collaboration in a global setting.
- Qualifications: 3+ years in performance marketing, especially with paid social channels; analytical skills are a must.
- Other info: Work remotely and make a real impact in a multicultural environment.
The predicted salary is between 36000 - 60000 £ per year.
Location: Global Remote
Sporty's websites and apps are among the most visited in the world, consistently ranking in the top of Alexa and Google Play charts within the markets where we operate. As we expand our performance marketing team, we are looking for a highly driven Performance Marketing Manager to lead our user acquisition efforts across paid social channels for both web and app platforms. In this role, you will be responsible for scaling our digital marketing campaigns across channels, such as Meta, TikTok, X, Kwai and others. You will design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in diverse international markets.
Responsibilities
- Lead and execute user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app.
- Manage end-to-end campaign operations — from setup and budgeting to optimization — with a focus on hitting performance goals (CPA, ROAS, LTV).
- Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels.
- Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets.
- Monitor and analyse campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities.
- Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage.
- Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve.
- Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support.
Qualifications
- 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter.
- Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV.
- Fluency in English is required; additional languages are a plus.
- Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms.
- Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works.
- Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimisation, and cross-channel collaboration.
- Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams.
Benefits
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
- Highly talented, dependable co-workers in a global, multicultural organisation
- Payment via DEEL, a world class online wallet system
- Our teams are small enough for you to be impactful
- Our business is globally established and successful, offering stability and security to our Team Members
Why Sporty
Sporty is one of the fastest-growing digital entertainment platforms, with millions of users across mobile and web. Our mission is to be an everyday entertainment platform for everyone. You’ll join an agile, in-house performance marketing team that works closely with product, MarTech, BI, and analytics. We automate routine, test new channels, and apply data-driven innovation to unlock sustainable growth.
Performance Marketing Manager - Paid Social employer: Houston Texans
Contact Detail:
Houston Texans Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager - Paid Social
✨Tip Number 1
Familiarise yourself with the latest trends and updates on paid social platforms like Meta, TikTok, and X. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to staying ahead in the performance marketing field.
✨Tip Number 2
Network with professionals already working in performance marketing, especially those focused on paid social. Engaging with them can provide valuable insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive campaign success in previous roles. Be ready to discuss specific metrics like CPA, ROAS, and LTV during conversations with our team.
✨Tip Number 4
Demonstrate your collaborative spirit by highlighting experiences where you've worked closely with creative, analytics, or product teams. This will show us that you understand the importance of teamwork in achieving high-performing campaigns.
We think you need these skills to ace Performance Marketing Manager - Paid Social
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with paid social channels like Meta and TikTok. Use specific metrics to demonstrate your impact on campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and user acquisition. Mention specific campaigns you've managed and the results achieved, showcasing your analytical skills and creativity.
Showcase Your Analytical Skills: Include examples of how you've used tools like Google Analytics or AppsFlyer to optimise campaigns. Discuss any A/B testing you've conducted and the insights gained from those experiments.
Highlight Collaboration Experience: Emphasise your ability to work with cross-functional teams. Provide examples of how you've collaborated with creative, analytics, and product teams to drive successful marketing campaigns.
How to prepare for a job interview at Houston Texans
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've managed in the past, particularly on platforms like Meta and TikTok. Highlight your achievements in terms of CPA, ROAS, and LTV, and be ready to explain the strategies you used to achieve those results.
✨Demonstrate Analytical Skills
Since this role requires a strong analytical mindset, come equipped with examples of how you've used data to drive decisions. Discuss tools like Google Analytics and AppsFlyer, and share insights you've gained from campaign performance analysis.
✨Stay Updated on Trends
Familiarise yourself with the latest trends in paid social marketing. Be ready to discuss recent changes in algorithms or new features on platforms like TikTok and Meta, and how you would leverage these for user acquisition.
✨Collaborative Mindset
This position involves working closely with creative and analytics teams. Prepare to talk about your experience collaborating across departments, and how you’ve successfully integrated feedback from different teams to enhance campaign performance.
