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- Tasks: Lead innovative marketing campaigns that connect brands with diverse audiences across EMEA.
- Company: Join a dynamic team focused on building impactful consumer connections and brand growth.
- Benefits: Enjoy hybrid working, creative freedom, and opportunities for professional growth.
- Why this job: Be part of a fast-paced environment where your ideas can drive real change and inclusivity.
- Qualifications: 15+ years in brand marketing with a strong track record in global campaigns and data-driven strategies.
- Other info: This role offers a unique chance to shape marketing initiatives in a diverse cultural landscape.
The predicted salary is between 43200 - 72000 £ per year.
Duration - 12 months Hybrid working
The EMEA Consumer & Creator team is looking for a Consumer Marketing Leader who is passionate about building brands and connecting with our audiences in meaningful ways. We are looking for a marketer with an equally strong strategic/analytical and creative mindset, skilled at driving multiple complex integrated marketing initiatives and campaigns, developing unique testing opportunities that drive measurable outcomes and has a passion for building inclusion amongst a diverse set of people and teams. This role requires building networks and working closely with global and regional cross-functional teams to develop & execute marketing initiatives that deliver against our business goals. This individual must thrive in a fast-paced, entrepreneurial environment, embrace flex between strategic thinking and detail-oriented execution and have a proven track record of delivering business impact through innovative campaigns with measurable outcomes.
About the Role
To be successful, you must be able to connect the dots between global strategies and regional/local resonance, synthesize data and insights into actionable strategies, manage agency and internal creative teams in developing effective, large-scale creative campaigns that deliver against business goals.
Responsibilities
- Identify, develop and shape key consumer opportunities across EMEA that fuel our Growth Funnel.
- Lead the translation of these opportunities into full funnel marketing campaigns that deliver impact locally while following global brand and product strategies.
- Able to synthesize and contextualize data, insights and behaviour as well as market and technological trends to inform strategy, creative and GTM development.
- Partner with internal insights team and external partners to deepen our knowledge of EMEA consumers, while bringing to life core human insights in inspiring creative briefs.
- Drive the creation and development of marketing campaigns that cut through and deliver impact on our brand, our business and our users.
- Partner with global teams (Brand, Product, Creative) to ensure regional strategies and local-market briefs ladder up to globally-aligned strategy while flexing appropriately for social, cultural, and product nuances locally.
- Collaborate with Creator and Business teams across EMEA to drive alignment across the three audiences' plans and activate with unified GTM strategy and execution (business, creator and consumer).
- Coordinate the measurement plan and learning agenda for Consumer initiatives, to measure business impact and generate proof points for scale up within EMEA and across other regions.
- Identify and execute opportunities for testing and experimentation, driving the spirit of innovation across the EMEA and wider International Marketing team.
- Effectively communicate up/down/across the organization to foster partnerships and advocacy of marketing strategies and plan.
Qualifications
- 15+ years of brand marketing experience with a proven track record of driving impact.
- EMEA / International experience working on global brands with diverse cultural, social and business landscapes.
- Experience delivering large scale marketing campaigns that drive measurable business outcomes.
- Experience translating insights, data and ideas into customer value.
- Experience partnering with cross-functional teams in a matrixed organization and build influential and collaborative relationships.
- Experience working in a highly data-driven, measurement focused environment and able to identify KPIs and develop robust measurement plans to prove outcomes.
- Proven experience developing, and establishing executive alignment on, short and long-term strategies.
Consumer Marketing Lead employer: North Dakota State University
Contact Detail:
North Dakota State University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Marketing Lead
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in EMEA markets. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in consumer marketing.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies used in data analysis and marketing measurement. Being able to demonstrate your proficiency in these areas can set you apart from other candidates.
✨Tip Number 3
Showcase your ability to create impactful campaigns by discussing specific examples of past projects during interviews. Highlight how you measured success and adapted strategies based on data insights.
✨Tip Number 4
Research StudySmarter's current marketing initiatives and think about how you could contribute to them. Prepare thoughtful questions and ideas to discuss during your interview, demonstrating your proactive approach and understanding of the brand.
We think you need these skills to ace Consumer Marketing Lead
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Consumer Marketing Lead position. Identify key responsibilities and qualifications that resonate with your experience, and think about how you can demonstrate these in your application.
Tailor Your CV: Customise your CV to highlight relevant experience in brand marketing, particularly focusing on your achievements in driving measurable outcomes through large-scale campaigns. Use specific metrics to showcase your impact.
Craft a Compelling Cover Letter: Write a cover letter that connects your background to the role. Emphasise your strategic and creative mindset, and provide examples of how you've successfully managed integrated marketing initiatives and collaborated with cross-functional teams.
Showcase Your Passion for Inclusion: In your application, make sure to express your commitment to building inclusion among diverse teams. Share any relevant experiences or initiatives you've been part of that demonstrate your dedication to this important aspect of marketing.
How to prepare for a job interview at North Dakota State University
✨Showcase Your Strategic Mindset
Be prepared to discuss how you've successfully connected global strategies with local market needs in your previous roles. Highlight specific examples where your strategic thinking led to measurable outcomes.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data and insights to inform marketing strategies. Be ready to explain how you identified KPIs and measured success.
✨Emphasise Collaboration Skills
This position involves working closely with cross-functional teams. Share experiences that showcase your ability to build influential relationships and collaborate effectively across different departments.
✨Highlight Your Creative Campaigns
Prepare to discuss innovative marketing campaigns you've led or contributed to. Focus on how these campaigns not only aligned with business goals but also resonated with diverse audiences, showcasing your understanding of inclusion.
