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For Companies At a Glance
- Tasks: Lead and execute Chronicle's marketing strategy across various digital channels.
- Company: Chronicle is a growing UK-based SaaS provider specialising in time and attendance solutions.
- Benefits: Enjoy company events, a pension scheme, and a competitive salary with performance bonuses.
- Why this job: Shape the marketing strategy of a passionate team and make a real impact in a growing business.
- Qualifications: 3+ years in B2B marketing, strong SEO knowledge, and experience with content creation.
- Other info: Opportunity to work directly with the founder and influence the company's growth.
The predicted salary is between 35000 - 42000 £ per year.
Location: Swindon Office
Reports to: Founder/Managing Director
Salary: £35,000 – £42,000 base + up to 10% performance bonus
Employment Type: Full-time
About Chronicle
Chronicle is a UK-based, growing SaaS provider specialising in time and attendance solutions. We support a range of sectors with powerful workforce management tools, backed by excellent implementation and support services. As we scale, we’re investing in a strong, multi-channel marketing strategy to build brand awareness and grow our customer base.
Role Overview
We’re seeking a strategic and hands-on Marketing Manager to lead and execute Chronicle’s marketing strategy. This role covers content, SEO, paid campaigns, social media, video, case studies, and working with designers. You'll also be responsible for managing the client journey from awareness to conversion with a focus on long-term growth.
Key Responsibilities
- Digital Marketing & SEO
- Develop and execute an SEO strategy to increase organic search rankings.
- Manage the website content structure, meta tags, and schema markup.
- Build a blog/content calendar aligned with customer pain points and industry trends.
- Content & Case Studies
- Create and manage compelling content: blog posts, guides, email campaigns, whitepapers.
- Plan and deliver case studies with existing clients in collaboration with the support/delivery team.
- Own the tone of voice and ensure consistency across all channels.
- Social Media & Advertising
- Run targeted social media campaigns (LinkedIn, YouTube, potentially Facebook).
- Create and manage paid LinkedIn Ads and remarketing campaigns.
- Plan and publish posts with a mix of product, customer, and industry content.
- Video & Multimedia
- Oversee the production of customer testimonials, explainer videos, and demo walk-throughs.
- Work with external freelancers or agencies for design and editing.
- Publish and manage YouTube content to support SEO and client education.
- Client Journey & Conversion
- Map and optimise the customer journey (website, email sequences, sign-up/demo flows).
- Support sales enablement with brochures, one-pagers, and presentation materials.
- Recommend and use marketing automation tools (e.g., HubSpot, Mailchimp).
- Reporting & Analytics
- Track performance across channels with GA4, LinkedIn Analytics, and SEO tools.
- Report on MQLs, traffic, keyword rankings, and campaign ROI.
- Suggest improvements based on data.
Skills & Experience
Must-Have:
- 3+ years in B2B marketing, ideally in SaaS or tech.
- Strong understanding of SEO best practices and tools (e.g., SEMrush, Ahrefs).
- Experience writing B2B content and managing social channels.
- Ability to manage freelancers and coordinate video/design work.
- Hands-on with analytics, paid ads, and CMS tools (e.g., WordPress, Webflow).
Nice-to-Have:
- Experience with time & attendance or workforce management software.
- Basic video editing or design skills.
- Knowledge of marketing automation and CRM integration.
Additional Areas to Support or Explore
- Email marketing nurture flows
- Customer marketing / newsletters
- Partner marketing (resellers, white-labels)
- Vertical-specific landing pages
- CRM and lead scoring
- Referral program development
- Review generation (G2, Capterra)
- Keyword and competitor gap analysis
- Building lead magnets and gated content
- Webinars and industry-specific guides
- Collaborating on interactive product tours and explainer videos
What You’ll Get
- Freedom to shape Chronicle’s marketing strategy
- Direct input into the go-to-market plan of a growing SaaS business
- Opportunity to work with a passionate founder-led team
Job Type: Full-time
Pay: £35,000.00-£42,000.00 per year
Benefits: Company events, Company pension
Schedule: Monday to Friday
Work Location: In person
Expected start date: 01/07/2025
Digital Marketing Manager employer: Chronicle Computing Ltd
Contact Detail:
Chronicle Computing Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with Chronicle's current marketing strategies and campaigns. Understanding their approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their goals.
✨Tip Number 2
Network with professionals in the B2B SaaS space, especially those who have experience in time and attendance software. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific SEO strategies you've implemented in previous roles. Chronicle is looking for someone who can enhance their organic search rankings, so having concrete examples ready will set you apart.
✨Tip Number 4
Showcase your ability to manage content across various channels. Chronicle values a consistent tone of voice, so be ready to discuss how you've maintained brand consistency in past projects.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in SaaS or tech. Emphasise your skills in SEO, content creation, and managing social media channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Chronicle's business and how your skills align with their marketing strategy. Mention specific examples of past successes in similar roles.
Showcase Your Digital Skills: Include details about your experience with analytics tools, CMS platforms, and any marketing automation software you've used. Highlight your ability to track performance and suggest improvements based on data.
Demonstrate Your Creativity: Provide examples of content you've created, such as blog posts, case studies, or social media campaigns. If possible, include links to your work to give the hiring team a sense of your style and effectiveness.
How to prepare for a job interview at Chronicle Computing Ltd
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in B2B marketing, especially within the SaaS or tech sectors. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to handle the responsibilities of the role.
✨Demonstrate SEO Knowledge
Since the role requires a strong understanding of SEO, come equipped with examples of successful SEO strategies you've implemented. Discuss tools like SEMrush or Ahrefs that you’ve used, and be ready to explain how you would approach developing an SEO strategy for Chronicle.
✨Prepare Content Samples
Bring along samples of your B2B content, such as blog posts, whitepapers, or case studies. This will not only showcase your writing skills but also your ability to create compelling content that resonates with target audiences.
✨Understand the Client Journey
Familiarise yourself with the concept of the client journey from awareness to conversion. Be ready to discuss how you would map and optimise this journey for Chronicle, including any marketing automation tools you recommend using.
