Employer Outreach and Growth Officer

Type of role: Full time, permanent

Reporting to: Apprenticeship Partnerships Manager

Annual Salary: Between £27,000 - £31,000 dependent on experience

Pension: Workplace pension, employer contribution @ 10%

Holidays: 25 days per annum pro rata plus up to 5 efficiency days

Location: Potential to be hybrid, with 3 days a week in Ancoats, Manchester

Working Pattern: Monday to Friday, 9am to 5pm (flexible)

Start date: ASAP

Welcome to Ada! We are the National College for Digital Skills and our mission is to educate and empower the next generation of diverse digital talent. We work with a fantastic roster of partners such as Deloitte, Bank of America, PwC and HSBC and offer an innovative, supportive apprenticeship experience for our learners that prepares them to be digital pioneers achieving both academic success and setting them up for successful careers in tech.

We are passionate about harnessing tech as a tool for social mobility and improving diversity of opportunity and therefore, with the support of our partners, place a major focus on diversity recruitment. At present over 40% of our students come from low income backgrounds, more than 50% are from racially diverse backgrounds and over a third of our apprentices are young women.

Our apprenticeship outcomes massively outperform national averages and this is testament to the quality of teaching and learning provided and the joint support offered throughout the apprenticeship journey. We’re passionate about building a supportive, values driven environment for both our students and staff.

What’s your mission? Ada is looking for a dynamic and proactive Employer Outreach and Growth Manager to join our team. This newly created role will help shape and deliver Ada’s employer-facing outreach strategy, helping us drive awareness, engagement and conversion among prospective apprenticeship employers.

You’ll be responsible for designing and delivering impactful campaigns, refining our B2B messaging and strengthening our presence across key channels. Your work will be central to building a stronger, more visible brand and a sustainable pipeline of employer partners. This role is ideal for someone who thrives in a fast-paced environment, is comfortable owning both strategy and delivery and is excited to scale Ada’s apprenticeship impact through smart, targeted outreach.

Key responsibilities of this role include:

• Driving New Business Growth
• Design and execute targeted outreach campaigns to attract new employer partners
• Refine and maintain Ada’s B2B messaging across channels (website, LinkedIn, sales materials, etc.)
• Support lead nurturing and pipeline progression using our business intelligence tools
• Create marketing assets including employer case studies, email sequences, landing pages and social campaigns
• Track and report on campaign performance, lead generation and ROI
• Support planning and delivery of employer-facing events and outreach campaigns
• Contribute to building a healthy pipeline and increasing conversion rates from prospect to partner

Promotional Activities

• Represent Ada at networking events and employer roundtables
• Respond to inbound enquiries and contribute to employer proposal writing
• Produce case studies that highlight employer and apprentice impact stories
• Lead award nominations that showcase employer partnerships, DEI outcomes and social mobility impact

Partner Development

• Strengthen relationships with existing partners through surveys, feedback sessions and collaborative improvement work enhancements etc.

The successful candidate will join a growing team and as such, the responsibilities of the role may develop over time in response to the evolving needs of the organisation and our wider partnerships strategy. A flexible, proactive mindset will be key, with opportunities to shape and expand the role based on emerging priorities and the candidate’s own strengths.

We’d really like to hear from you, if you are:

• Energised by Ada’s mission and committed to driving social impact through apprenticeships
• A confident relationship-builder with internal teams and external stakeholders
• Comfortable with ambiguity and able to take initiative to drive growth independently
• Target-driven, organised and highly motivated to find and convert new opportunities
• A strong communicator who can write clearly, persuasively and with empathy
• Experienced in a customer-facing or account management role
• Highly organised, detail-oriented and collaborative
• Skilled in using Microsoft Office or G-Suite and confident with CRM systems (Salesforce ideally)
• Experienced in B2B marketing - ideally in education, tech or training
• Strong in content creation and campaign planning across multiple channels
• Confident using paid social tools (especially LinkedIn), email marketing and lead generation platforms
• Hands-on with Salesforce Marketing Cloud or similar tools for automation and tracking
• Skilled in drafting award submissions and supporting materials
• Collaborative with sales or commercial teams, and focused on shared results
• Analytical, creative and purpose-led - motivated to reach mission-aligned employers

We encourage consideration of flexible ways of working, both formal and informal arrangements that allow for the best outcomes for our people and our employers.

Safeguarding

Ada, National College for Digital Skills is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share in this commitment. The successful candidate will be required to have an Enhanced Disclosure and Barring Service (DBS) check and references will be sought from previous employers prior to commencing employment.

Equity, Diversity and Inclusion

Ada. National College for Digital Skills recognises that equality of opportunity and the recognition and promotion of diversity are integral to its strengths.

• To provide and promote equality of opportunity in all areas of its work and activity;
• To recognise and develop the diversity of skills and talent within its current and potential community;
• To ensure that all employees and prospective employees of the College are treated solely on the basis of their merits, abilities and potential without receiving any unjustified discrimination or unfavourable treatment;
• To provide and promote a positive working, learning, and social environment which is free from prejudice, discrimination and any forms of harassment, bullying or victimisation;
• To promote good relations between individuals from different groups.

Applicants with disabilities

Ada is keen to increase the number of disabled people it employs. We, therefore, encourage applications from individuals with a disability who are able to carry out the duties of the post.

Career Returners

At Ada, we believe in the value of diverse experiences and actively encourage applications from individuals returning to the workplace after a career break.

Sponsorship

Sadly, we are unable to offer sponsorship for this role so can only accept applications from candidates who have the legal right to work and remain in the United Kingdom.

How to apply for the role

Please submit your CV and answer the question: ‘What excites you most about becoming Ada’s new Employer Outreach and Growth Officer?’ in your email to jobs@ada.ac.uk noting the vacancy title and your name in the subject field. The closing date is: Friday, 11th July 2025.

Next Steps

Interviews will be arranged on a rolling basis based on receipt of applications and we reserve the right to remove the advert before the above closing date so early applications are recommended. Thank you for your interest in the role and good luck with your application!