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- Tasks: Lead a high-profile social marketing campaign and shape impactful strategies.
- Company: Join a leading national charity partnering with government to drive change.
- Benefits: Enjoy a hybrid work model with flexibility and competitive salary.
- Why this job: Make a real difference while collaborating with diverse stakeholders and influencers.
- Qualifications: Experience in leading national campaigns and partnership management is essential.
- Other info: Applications close on 9th July; interviews start on 16th July.
The predicted salary is between 64000 - 96000 £ per year.
Are you a strategic leader with a passion for driving change at scale? We're seeking an exceptional Campaign Director to lead a high-profile social marketing campaign launching at the start of 2026, delivered in partnership between a leading national charity and a key government department. This ambitious initiative will unite voices and expertise from across the charity sector, government, and commercial world to tackle one of the most pressing issues facing the UK today. As Campaign Director, you'll be at the helm - shaping strategy, building powerful coalitions, and delivering real impact.
Contract: fixed term until end of January 2027
Salary: £80,000 per annum
Location: Hybrid role between home and London office, where you will be able to work regularly from home around the requirements of your role for in person meetings or travel. You will have significant contact with national government and other stakeholders which will require you to be in London regularly. This is likely to be at least weekly.
Closing date for applications: Wednesday 9th July
Interviews: First interviews will be held remotely on Wednesday 16th July, with second round in person on Tuesday 22nd July
We're looking for an experienced leader with expertise in leading national campaigns or programmes, and of working in partnership management at the highest level, across public, private and charity sector organisations. You will be a powerful communicator able to ensure a powerful and engaging national campaign.
Key responsibilities within the role will include:
- Develop and deliver the strategy for the charity to create new audiences for their mission across the UK, especially addressing target audiences for the campaign
- Ensure the campaign combines a consumer facing campaign as well as the mobilisation of national and local partners from the public and business sectors, as well as from civil society and influencers and celebrity talent
- Building campaign supporters into partnership to deliver the campaign and create an ongoing movement engaging new audiences beyond the campaign year
- Work with the Director of Communications and Marketing at the charity to commission agencies to develop insight, messages and communication strategies that will drive the effectiveness of the campaign
- Lead the campaign team of six reports, including four direct reports
- Lead and support the campaign Fundraising Lead as they ensure the campaign meets its fundraising goals
- Ensure the campaign has clear performance indicators; and commission and publish an evaluation report on completion
This is such an exciting opportunity to lead a high profile national campaign for an impact led organisation that is a leading authority within the sector. We're actively speaking with potential candidates and would love to hear from you. If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at alice@charitypeople.co.uk.
Charity People actively promotes equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.
Campaign Director employer: Charity People | B Corp
Contact Detail:
Charity People | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Director
✨Tip Number 1
Network strategically with professionals in the charity and government sectors. Attend relevant events or webinars where you can meet potential collaborators and stakeholders who might be involved in the campaign.
✨Tip Number 2
Familiarise yourself with current social marketing trends and successful case studies, especially those that involve partnerships between charities and government bodies. This knowledge will help you articulate your vision during interviews.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed teams in high-pressure environments. Be ready to share specific examples of campaigns you've led and the impact they had.
✨Tip Number 4
Research the charity's mission and values thoroughly. Understanding their goals will allow you to align your strategies with their objectives, demonstrating your commitment to their cause during discussions.
We think you need these skills to ace Campaign Director
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Campaign Director position. Tailor your application to highlight your relevant experience in leading national campaigns and partnership management.
Craft a Compelling CV: Your CV should clearly showcase your leadership experience, particularly in campaign management. Use specific examples that demonstrate your ability to build coalitions and drive impactful change. Highlight any relevant achievements that align with the job description.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and the mission of the charity. Discuss how your skills and experiences make you the ideal candidate for leading a high-profile campaign. Be sure to mention your communication skills and ability to engage diverse stakeholders.
Proofread and Edit: Before submitting your application, take the time to proofread and edit your documents. Ensure there are no spelling or grammatical errors, and that your writing is clear and concise. A polished application reflects your professionalism and attention to detail.
How to prepare for a job interview at Charity People | B Corp
✨Understand the Campaign Landscape
Familiarise yourself with current social marketing campaigns, especially those that have successfully united various sectors. This will help you articulate your vision and demonstrate your knowledge of effective strategies during the interview.
✨Showcase Your Leadership Experience
Prepare to discuss specific examples of how you've led national campaigns or programmes in the past. Highlight your ability to build coalitions and manage diverse teams, as this role requires strong leadership skills.
✨Communicate Your Vision
Be ready to share your ideas on how to create new audiences for the charity's mission. Think about innovative approaches to engage both consumers and partners, and be prepared to discuss how you would mobilise support for the campaign.
✨Prepare for Stakeholder Engagement
Since this role involves significant interaction with government and other stakeholders, practice articulating how you would approach these relationships. Be prepared to discuss your experience in partnership management and how you can leverage these connections for the campaign's success.
