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- Tasks: Lead and execute digital marketing campaigns to generate leads and support sales.
- Company: Join a dynamic consulting firm focused on innovative marketing solutions.
- Benefits: Enjoy flexible work options, cutting-edge tools, and a collaborative environment.
- Why this job: Be at the forefront of marketing technology and drive impactful campaigns.
- Qualifications: Strong B2B marketing experience; tech-savvy with automation and data enrichment skills.
- Other info: Must be eligible to work in the UK without visa sponsorship.
The predicted salary is between 36000 - 60000 £ per year.
We are hiring a GTM Engineer to lead the build and execution of digital marketing campaigns that generate leads and support sales across our consulting business. You will operate as the technical lead across our marketing stack, helping us deploy multi-channel campaigns at scale using tools such as Clay, Lemlist, ElevenLabs, and others.
This role sits at the intersection of sales, marketing, and technology. You’ll design, execute, and optimise data-led campaigns that help us reach decision-makers, generate high-quality meetings, and convert interest into new business. As we build new advisory offerings, speed-to-market and lead generation are critical. This role will be central to designing and running the marketing engine that supports our growth. You’ll be the technical expert behind the campaigns, and a core enabler of revenue.
- Campaign Delivery & Execution
- Build and execute outbound and inbound marketing campaigns using LinkedIn, email, voice notes, and landing pages
- Set up automated sequences and triggers to move prospects through the funnel
- Coordinate message personalisation, A/B testing, and response handling
- Own the Marketing Tech Stack
- Manage tools including Clay (data enrichment and segmentation), Lemlist (multichannel outreach), ElevenLabs (AI voice), ScoreApp (lead capture), Qwilr (proposals), and Calendly (booking)
- Ensure integrations across tools and platforms are functioning and optimised
- Evaluate and onboard new tools as needed to improve speed or quality of execution
- Targeting & Data Enrichment
- Source and build prospect lists from LinkedIn and scraped data
- Enrich contact data (emails, phone numbers, titles, signals) via APIs and enrichment tools
- Segment audiences based on seniority, industry, buying intent, or use case
- Lead Generation & Content Activation
- Deploy content-led campaigns including scorecards, thought leadership, and voice note outreach
- Work closely with consultants and subject matter experts to publish relevant, timely campaigns
- Optimise CTAs, lead magnets, and booking flows to maximise conversion
- Analytics & Optimisation
- Track funnel performance: email open/reply rates, meetings booked, pipeline generated
- Create dashboards and reporting to show campaign ROI
- Iterate and improve based on performance data and market feedback
Essential
- Strong experience executing B2B marketing campaigns in a consulting, SaaS, or services business
- Proven ability to work across marketing platforms and integrations
- Technical marketing skills including list building, data enrichment, segmentation, and automation
- Comfortable working independently to build campaigns from scratch
- Growth mindset and a builder attitude
Desirable
- Background in consulting, recruitment, or professional services
- Experience with scraping tools and enrichment via tools like Clay, Lusha, Apollo
- Familiarity with AI tools like ElevenLabs or GPT-based copywriting
- Strong understanding of multi-step outbound nurture campaigns
- Experience in lead scoring, qualification frameworks, or CRM architecture
You must have the appropriate authorisation to work in the UK without requiring visa sponsorship from The Barton Partnership. We expect our colleagues to bring their best selves to work and demonstrate our values of Aware, Committed, and Human - every day.
GTM Engineer – Marketing Services employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Engineer – Marketing Services
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, like Clay, Lemlist, and ElevenLabs. Having hands-on experience or even a basic understanding of these platforms will give you an edge during discussions and demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your ability to analyse data by preparing examples of how you've tracked campaign performance in the past. Be ready to discuss metrics like email open rates and conversion rates, as this role heavily relies on data-led decision-making.
✨Tip Number 3
Network with professionals in the consulting and marketing sectors, especially those who have experience with B2B campaigns. Engaging in conversations about industry trends can provide insights that may be beneficial during your interview.
✨Tip Number 4
Prepare to discuss your approach to personalisation and A/B testing in campaigns. This role requires a strong focus on optimising outreach, so having concrete examples of how you've successfully implemented these strategies will be crucial.
We think you need these skills to ace GTM Engineer – Marketing Services
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in executing B2B marketing campaigns, particularly in consulting or SaaS environments. Emphasise your technical skills related to marketing platforms and automation.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the role of GTM Engineer and how your background aligns with the company's needs. Mention specific tools you've used, like Clay or Lemlist, and how you've successfully implemented campaigns.
Showcase Your Technical Skills: Detail your experience with data enrichment, segmentation, and automation in your application. Provide examples of how you've used these skills to optimise marketing campaigns and improve lead generation.
Highlight Your Growth Mindset: Demonstrate your growth mindset by sharing instances where you've learned new tools or strategies to enhance campaign performance. This will show your adaptability and commitment to continuous improvement.
How to prepare for a job interview at LinkedIn
✨Showcase Your Technical Skills
As a GTM Engineer, you'll need to demonstrate your technical expertise in marketing tools. Be prepared to discuss your experience with platforms like Clay, Lemlist, and ElevenLabs, and provide examples of how you've successfully executed campaigns using these tools.
✨Highlight Your Campaign Successes
Share specific examples of B2B marketing campaigns you've led, focusing on the results achieved. Discuss metrics such as email open rates, meetings booked, and pipeline generated to illustrate your impact on lead generation and sales.
✨Emphasise Your Data-Driven Approach
This role requires a strong focus on analytics and optimisation. Be ready to explain how you've used data to inform your marketing strategies, including A/B testing and audience segmentation, to improve campaign performance.
✨Demonstrate Your Growth Mindset
The ideal candidate will have a builder attitude and a willingness to learn. Share instances where you've adapted to new tools or processes, and express your enthusiasm for continuous improvement and innovation in marketing.
