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- Tasks: Lead influencer strategy and manage relationships with local influencers to boost brand awareness.
- Company: Join TMW Tomorrow, a dynamic agency focused on innovative marketing solutions.
- Benefits: Enjoy flexible work options, including remote work and vibrant office environments.
- Why this job: Be part of a creative team making an impact in the gaming community while developing your skills.
- Qualifications: Experience in influencer management, community engagement, and a passion for gaming is essential.
- Other info: This is a 6-month contract role with a start date as soon as possible.
The predicted salary is between 42000 - 84000 £ per year.
TMW Tomorrow are looking for a senior influencer executive to be seconded to one of their biggest clients. The successful applicant will be adapting and executing the global social media and influencer strategy. They will raise brand awareness by creating an ongoing dialogue with local influencers while leveraging the global social media channels. This person will be pivotal in working with the country team to identify, recruit and manage influencers and/or brand ambassadors as part of the Global Influencer Program.
Please note this is a 6 month contract role and we need someone to start as soon as possible. We need this person to be in the clients office twice a week (Tuesday and Thursday). Currently the office is in Bank, London. It would be great for the candidate to work from the TMW office (Soho) on a bi-weekly basis too.
A bit about the role...
- Influencer Management
- Proactively drive product seeding for community promotions, events, influencers for brand awareness and/or reviews in the designated local market with alignment with the regional team.
- Seek, create, develop, and maintain community focused relationships with relevant local brand ambassadors for content websites and platforms such as, but not limited to: Youtube, Twitter, Twitch, Facebook, Instagram, and other content platforms relevant to local communities.
- Work with local team to identify and recruit more influencers and/or brand ambassadors for our Global influencer program, expanding a positive, engaged, inclusive, and diverse influencer team across their country.
- Maintain and support day-to-day needs and requests from our influencer to ensure that they have regular and open communication with the brand; are informed on product details, specs, or other needs for information; receive initial, replacement, NPI, or community prizing as requested and that these requests are evaluated and fulfilled in a timely manner.
- Monitor regular content produced by approved influencers, provide feedback on branded content, and provide a monthly recap of current highlights and lowlights to the relevant local team, but also to regional and global teams.
- Social Media & Event Support
- Create a social strategy and plan around approved and supported events and tradeshows that we participate indirectly or through partners.
- Represent the brand at tradeshows and events. Assisting staff with local activations and interacting with the communities in-person where our brand is represented.
- Oversee a photographer to take Photos/Video to build Social Exposure ensuring we are creating content to promote awareness of our participation.
- Reporting new trends, assessing, and advising of local influencer activities and opportunities to be involved in the local markets.
Requirements
- Proficiency with Influencer Management and Analytics tools
- Proven record of building professional relationships with content creators and influencers
- Experience in Community management of communities bigger than 10K followers
- Fluent in English, written and spoken, additional languages will be a plus
- Self-motivated, passionate and high energy level
- A problem solver able to bring structure and creative solutions to a dynamic work environment while maintaining sense of urgency and quality around deliverables
- Passion for gaming and good understanding of the local community
Senior Influencer Executive in City of London employer: TMW Unlimited
Contact Detail:
TMW Unlimited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Executive in City of London
✨Tip Number 1
Network with influencers and content creators in the gaming community. Attend local events or online meetups to establish connections, as personal relationships can often lead to job opportunities.
✨Tip Number 2
Familiarise yourself with the latest trends in social media and influencer marketing. Being knowledgeable about current strategies and tools will help you stand out during interviews and discussions.
✨Tip Number 3
Showcase your passion for gaming and community engagement. Share your insights on how you would approach influencer management and community building in your conversations with us.
✨Tip Number 4
Be proactive in demonstrating your problem-solving skills. Prepare examples of how you've successfully navigated challenges in previous roles, especially in dynamic environments similar to what we offer.
We think you need these skills to ace Senior Influencer Executive in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer management and community engagement. Use specific examples that demonstrate your ability to build relationships with influencers and manage social media strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for gaming and your understanding of the local community. Mention how your skills align with the requirements of the role and provide examples of past successes in similar positions.
Showcase Your Analytical Skills: Since proficiency with influencer management and analytics tools is crucial, include any relevant experience or certifications you have. Highlight how you've used data to drive decisions in previous roles.
Demonstrate Your Communication Skills: As the role requires regular communication with influencers, ensure your application reflects strong written and verbal communication skills. You might want to include examples of how you've effectively communicated with diverse teams or communities.
How to prepare for a job interview at TMW Unlimited
✨Showcase Your Influencer Management Skills
Be prepared to discuss your experience with influencer management and analytics tools. Highlight specific examples where you've successfully built relationships with content creators, as this will demonstrate your capability to adapt and execute the global social media strategy.
✨Demonstrate Community Engagement
Since the role involves community management, come equipped with examples of how you've engaged with communities larger than 10K followers. Discuss strategies you've used to maintain relationships and foster dialogue, which is crucial for raising brand awareness.
✨Prepare for Creative Problem Solving
Expect questions that assess your problem-solving skills in a dynamic work environment. Think of instances where you've had to bring structure and creative solutions to challenges, especially in influencer or community management contexts.
✨Express Your Passion for Gaming
Given the focus on gaming and local communities, convey your passion for the industry. Share insights about current trends or local influencers you admire, as this will show your genuine interest and understanding of the market.
