Digital Audience and Content Editor
Digital Audience and Content Editor

Digital Audience and Content Editor

Bolton Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the digital content strategy and grow online audiences in Greater Manchester.
  • Company: Join a dynamic newsroom focused on engaging local communities through innovative journalism.
  • Benefits: Enjoy flexible working options, including home working and team outings.
  • Why this job: Be part of an exciting role that shapes digital storytelling and impacts local communities.
  • Qualifications: NCTJ-qualified journalist with newsroom experience and a passion for creative content.
  • Other info: Applications are open until 9 July 2025; apply early as interviews are ongoing.

The predicted salary is between 28800 - 43200 £ per year.

We’re looking for a talented and dynamic journalist with passion and drive to take our digital content strategy to the next level in Greater Manchester and Lancashire. The role of Digital Audience and Content Editor is one of the most exciting in the newsroom, and the successful applicant will play a leading role in growing our online audiences.

Key Responsibilities

  • This role will primarily focus on leading the Bury Times team, but the successful candidate will also provide some support to The Bolton News, Lancashire Telegraph, The Oldham Times and The Messenger as part of our regional newsdesk.
  • You should be an NCTJ-qualified journalist with newsroom experience, great ideas and the ability to source the best stories which will engage a range of different audiences in Bury and the wider area.
  • You will enjoy collaborating with the rest of the news team to create the best content plans for our digital platforms.
  • This is a great opportunity for an experienced senior reporter looking to progress their career or someone currently working on a newsdesk on the lookout for a new challenge.

Skills, Knowledge & Expertise

  • Be a team player with the ability to inspire and enthuse a team.
  • Drive our digital content agenda.
  • Be creative and innovative with plenty of ideas.
  • Thrive working under pressure, including reacting to breaking news.
  • Understand the how and why of search and social.
  • Know who is reading our stories, where and why, using data and analytics.
  • Create the right mix of content for the right time of day and platform.
  • Understand multiple social media platforms and audiences.
  • Know exactly what makes a story and be able to pitch ideas to the Regional Editor.
  • Have a sound knowledge of media law and IPSO’s code of conduct.

The role is based at our Bolton office, but we are flexible about a mix of home working and getting out on patch with the team. We’ll be interviewing as applications come in, so don’t delay - please send a CV and brief cover letter by Wednesday, July 9.

Digital Audience and Content Editor employer: Newsquest

As a leading news organisation in Greater Manchester and Lancashire, we pride ourselves on fostering a vibrant work culture that encourages creativity and collaboration. Our Bolton office offers a flexible working environment, allowing you to balance home working with engaging on-the-ground reporting. With ample opportunities for professional growth and a commitment to innovative digital content strategies, we are an excellent employer for passionate journalists looking to make a meaningful impact in their communities.
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Contact Detail:

Newsquest Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Audience and Content Editor

✨Tip Number 1

Familiarise yourself with the digital content landscape in Greater Manchester and Lancashire. Understanding local trends and audience preferences will help you tailor your approach and demonstrate your knowledge during interviews.

✨Tip Number 2

Showcase your ability to drive digital engagement by preparing examples of successful content strategies you've implemented in the past. Be ready to discuss how these strategies increased audience interaction and growth.

✨Tip Number 3

Network with professionals in the journalism field, especially those who have experience in digital content. Engaging with others can provide insights into the role and may even lead to valuable recommendations.

✨Tip Number 4

Stay updated on the latest trends in social media and digital journalism. Being knowledgeable about current tools and platforms will not only impress during interviews but also show your commitment to evolving in this fast-paced industry.

We think you need these skills to ace Digital Audience and Content Editor

NCTJ Qualification
Newsroom Experience
Digital Content Strategy
Team Leadership
Creativity and Innovation
Ability to Work Under Pressure
Data Analysis and Audience Insights
Content Planning
Social Media Proficiency
Story Pitching Skills
Knowledge of Media Law
Understanding of IPSO's Code of Conduct
Collaboration Skills
Adaptability to Changing News Environments

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your NCTJ qualifications and relevant newsroom experience. Emphasise any previous roles where you successfully engaged audiences or led a team.

Craft a Compelling Cover Letter: In your cover letter, express your passion for digital journalism and outline your ideas for enhancing the digital content strategy. Mention specific examples of how you've driven audience engagement in the past.

Showcase Your Creativity: Include examples of innovative content you've created or campaigns you've led. This could be links to articles, social media posts, or analytics that demonstrate your impact on audience growth.

Highlight Your Understanding of Digital Platforms: Discuss your familiarity with various social media platforms and how you’ve used data and analytics to inform your content decisions. This will show your potential employer that you understand their audience and can create tailored content.

How to prepare for a job interview at Newsquest

✨Showcase Your Storytelling Skills

As a Digital Audience and Content Editor, your ability to tell compelling stories is crucial. Prepare examples of your past work that highlight your storytelling prowess and how you've engaged different audiences.

✨Demonstrate Your Digital Savvy

Familiarise yourself with the latest trends in digital content and social media. Be ready to discuss how you would drive the digital content agenda and use data analytics to understand audience engagement.

✨Prepare for Team Collaboration Questions

This role requires strong teamwork skills. Think of instances where you've successfully collaborated with others in a newsroom setting and be prepared to share these experiences during the interview.

✨Know Your Audience

Understanding who reads your stories is key. Research the demographics of the Bury Times audience and be ready to discuss how you would tailor content to meet their interests and needs.

Digital Audience and Content Editor
Newsquest
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