B2B Marketing Manager (12 month FTC)

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Our commitment to diversity, equity and inclusion: We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The role: FT Professional, a division of the Financial Times, licenses FT content to organisations around the world, with clients in corporate, finance, government, professional services and education. The Marketing Manager, CEMEA will be responsible for managing marketing activity to support lead generation and engagement amongst these sectors in the CEMEA sales region. The role will require a broad mix of marketing skills covering Account Based Marketing, email, paid advertising, events, lead management, and sales enablement. This role will be offered on a 12 month fixed term contract.

Key responsibilities:

• Develop and own the marketing plan for Central Europe, Middle East and Africa to meet new business objectives.
• Establish a close working relationship with key stakeholders within the business, in particular the sales and customer success teams.
• Manage a marketing executive to implement campaign activity. Also requires close collaboration with other marketers globally.
• Implement marketing campaign tactics and manage the end-to-end process within agreed timescales and budgets, from building target audiences, copywriting, working with the design team, booking ads, forming partnerships, and sending emails.
• Update website landing pages and other digital assets promoting FT Professional products with localised messaging as appropriate for regional markets.
• Organise participation in events or webinars including lead generation strategy, logistics, delivery of promotional materials, and pre- and post-event outreach.
• Work with the sales development team to help qualify senior level leads from marketing campaigns and events.
• Utilise marketing automation through Marketo and Salesforce to track leads and ensure marketing activity can be measured.
• Ensure effective communication internally within the FT through the use of digital and in-person tools.
• Measure effectiveness of marketing effort and undertake analysis to make recommendations or changes, identify new opportunities, and improve marketing processes.

Required skills and experience:

• Over 5 years of experience developing and implementing B2B marketing strategies, with strong digital, event, and content marketing skills.
• Proven ability to manage a team and collaborate cross-functionally, particularly with direct sales teams.
• Skilled in using data, segmentation, and analysis to drive decision-making and create targeted messaging.
• Strong project management capabilities, with a focus on deadlines, budgets, and delivering measurable results.
• Experienced in managing third-party suppliers and producing high-quality marketing collateral.
• Effective communicator with solid copywriting abilities and a customer-focused approach.
• Proficient in CRM, marketing automation tools, and applying core marketing principles across channels.

Preferred:

• Exposure to and knowledge of the media and publishing industry.
• CRM experience, particularly Salesforce.com and Marketo.
• Additional languages a plus.

What’s in it for you?

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility: We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview.

Further information: At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.