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- Tasks: Lead YouTube's music content strategy and collaborate with teams across the UK, Ireland, France, and Germany.
- Company: Join YouTube, a platform that connects users to creators and transforms how we experience music.
- Benefits: Enjoy a dynamic work environment with opportunities for growth, creativity, and collaboration.
- Why this job: Shape the future of music on YouTube while working with top talent and innovative technology.
- Qualifications: 9 years in marketing, experience in digital music, and fluency in German and French preferred.
- Other info: Google values diversity and is committed to creating an inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
- Experience working with product and engineering teams at an app, website or record label.
- Experience within the mobile or online digital music content industry.
Preferred qualifications:
- Experience identifying emerging musical talent/trends, exploring emerging trends, working with record labels, publishers, artists, and content owners.
- Experience working with external and internal partners on co-promotion or cross-promotion strategies and campaigns.
- Familiarity with a variety of digital music formats including Short Form Video.
- Ability to advise on strategies and product requirements to enhance platform-level programming capabilities.
- Ability to analyze research or performance data and apply that analysis to optimize programming strategy, including excellent analytical skills.
- Ability to communicate in German and French fluently to support client relationship management in this region.
About the job:
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities:
- Define and execute YouTube’s music content strategy for the UK and Ireland.
- Work with local teams to define and execute content strategy for France and Germany.
- Bring cultural, music, and market expertise to enable product and feature development and launches in collaboration with cross-functional teams.
- Build and deliver a relevant annual programming calendar for music on all YouTube’s programmed surfaces, with a focus on youth.
- Work with internal and external partnerships teams to develop and launch impactful content and promotions.
- Work with internal teams to provide content intelligence.
- Drive analysis of overall music content strategy and specific programming campaigns in the US and provide recommendations for enhancing their effectiveness.
- Track/report on how artists and songs are engaging with shorts and other YouTube surfaces.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Head of Music and Podcasts Content Strategy, YouTube employer: WeAreTechWomen
Contact Detail:
WeAreTechWomen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Music and Podcasts Content Strategy, YouTube
✨Tip Number 1
Familiarise yourself with the latest trends in the music and podcast industry, especially those relevant to YouTube. Follow key influencers and platforms that discuss emerging musical talent and digital content strategies to stay ahead of the curve.
✨Tip Number 2
Network with professionals in the music and digital content sectors. Attend industry events, webinars, or workshops where you can meet people who work at record labels, publishers, or within marketing teams at tech companies like Google.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've successfully used data to inform marketing strategies in previous roles. This will demonstrate your ability to optimise programming strategies effectively.
✨Tip Number 4
If you speak German and French, highlight this in conversations and networking opportunities. Being able to communicate fluently in these languages can set you apart, especially when discussing strategies for the UK, France, and Germany.
We think you need these skills to ace Head of Music and Podcasts Content Strategy, YouTube
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the music and digital content industry. Emphasise any roles where you've worked with product and engineering teams, as well as your experience with emerging musical talent and trends.
Craft a Compelling Cover Letter: In your cover letter, express your passion for music and digital content. Discuss how your background aligns with YouTube's mission and how you can contribute to their marketing strategy. Mention your fluency in German and French, as this is a preferred qualification.
Showcase Analytical Skills: Provide examples of how you've used data analysis to optimise marketing strategies in previous roles. Highlight specific campaigns where your insights led to measurable improvements, especially in the context of music content.
Demonstrate Cultural Knowledge: Illustrate your understanding of the UK, Ireland, France, and Germany's music markets. Share insights on cultural trends and how they influence music consumption, which will show your ability to connect with local audiences effectively.
How to prepare for a job interview at WeAreTechWomen
✨Showcase Your Experience
Make sure to highlight your 9 years of marketing experience, especially in areas like growth and product marketing. Be prepared to discuss specific projects where you collaborated with product and engineering teams, as this will demonstrate your ability to work cross-functionally.
✨Demonstrate Industry Knowledge
Familiarise yourself with the latest trends in the digital music content industry. Be ready to discuss emerging musical talent and how you've previously identified trends. This shows that you are not only knowledgeable but also passionate about the field.
✨Prepare for Analytical Questions
Since the role requires strong analytical skills, be prepared to discuss how you've used data to optimise programming strategies in the past. Bring examples of how your analysis led to successful campaigns or content strategies.
✨Language Skills Matter
If you speak German and French, make sure to mention this during the interview. Being able to communicate in these languages can be a significant advantage, especially when discussing strategies for the UK, France, and Germany.
