Strategic Content Consultant

Join BrightLocal as a Content Strategy Consultant: Shape the Future of Local SEO in an AI-First World.

BrightLocal is a B2B SaaS company that empowers businesses and agencies to succeed in local SEO. For over a decade, we’ve built a trusted brand through an SEO-driven content strategy—publishing research, educational resources, and high-performing blog content.

But the search landscape is changing fast. AI-generated results, zero-click experiences, and shifting user behaviours are redefining how audiences find and engage with content. At the same time, content creation and operations are being transformed by automation and AI.

We\’re looking for a forward-thinking Content Strategy Consultant to help us respond boldly to this shift—redefining our content approach and operational model to thrive in an AI-first world.

Objectives

• Audit our current content performance, structure, and workflows

• Define a future-facing content strategy that goes beyond traditional SEO and supports multi-channel growth

• Integrate AI and automation into content planning, creation, and measurement

• Coach and empower our Senior Content Marketing Manager to lead in a transformed content environment

• Design a content function built for scale, adaptability, and long-term impact

Scope of Work

This is a hands-on, strategic role that blends big-picture thinking with operational reengineering. You’ll lead across four key areas:

Content & Channel Audit

• Evaluate content performance by format, theme, and funnel stage

• Assess multi-channel effectiveness (search, email, video, social, referral)

• Benchmark our performance against evolving discovery trends

• Identify opportunities to improve speed, efficiency, and scale with AI

  Strategy & Direction Setting

• Define a content strategy aligned with business goals and AI-era search trends

• Reduce reliance on traditional SEO with a diversified, multi-format approach

• Recommend content themes and positioning that build authority and relevance for marketers and local business owners

• Propose visibility tactics for zero-click and AI-generated environments (e.g. topical authority, entity optimisation)

• Map content goals across the full customer journey—from awareness to retention

  AI-Integrated Content Operations

• Recommend AI use cases across planning, production, optimisation, and repurposing

• Suggest tools and processes for AI-assisted ideation, drafting, editing, localisation, personalisation, and analytics

• Define AI-related responsibilities and required upskilling

• Ensure human creativity is preserved for brand voice, storytelling, and strategic insight

  Capability Building & Coaching

• Coach our Senior Content Marketing Manager on strategic leadership and change navigation

• Help the team adopt new workflows and skillsets

• Provide practical templates and frameworks to embed new ways of working

• Foster a culture of experimentation, collaboration, and data-driven decision-making

  Content Function Design

• Recommend an ideal team structure aligned with strategic priorities and AI-enhanced operations

• Define critical roles and capabilities, including:

  • Strategic copywriting & editorial direction

  • Video production & content repurposing

  • SEO for AI-first environments

  • Content operations & automation oversight

  • Performance analytics & attribution

• Advise on resourcing mix (internal, freelance, partnerships) to support future scale

Measurement & KPIs

• Redefine success metrics in a world less dependent on SEO KPIs

• Recommend funnel-wide indicators of performance, including:

  • Influence and visibility

  • Efficiency and content ROI

  • Engagement across key formats

  • Brand impact and assisted conversions

• Propose a lightweight reporting framework with AI-enabled insights

Timeline & Format

• Duration: 2–3 months

• Start: As soon as possible

• Availability: Flexible/fractional (e.g. 2–3 days per week)

• Delivery includes:

  • Strategic findings and leadership presentation

  • 6–12 month content strategy and roadmap

  • AI integration plan (processes, tools, skill gaps)

  • Content function design and role definitions

  • KPI framework and reporting outline

Desired Profile

We’re looking for a consultant who:

• Has led multi-channel content strategy in a B2B SaaS setting

• Understands how AI is reshaping both search behaviour and content operations

• Has designed and scaled high-performing, forward-looking content teams

• Is a hands-on coach who can develop content leaders and unlock strategic thinking

• Brings practical tools, change frameworks, and a bias for action

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Interested in helping a trusted brand evolve into a next-generation content powerhouse?

We’d love to hear from you.

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