Marketing Automation Specialist

Client: Weir

Location: Preferred location is UK, open to have applicants in USA Remote

Purpose of Role: The Marketing Automation Specialist plays a key role in the customers digital experience with Weir. Reporting to the Marketing Automation Manager, you will own the tactical execution of digital marketing efforts globally, with an aim to streamline and improve marketing operations. Their goal is to enhance the overall customer journey with Weir. Working directly with the global sales and marketing teams, this role will be instrumental in creating and managing automated email journeys, building and supporting landing pages and forms, and maintaining the Account Engagement (Salesforce) platform.

We are a fast-paced and innovative global marketing team that genuinely values flexibility. We seek detail-oriented, data-driven marketers who can collaborate effectively to solve problems.

Why choose Weir: Be part of a global organization dedicated to building a better future. At Weir, the growing world depends on us. It depends on us constantly reinventing, quickly adapting and continually finding better, faster, more sustainable ways to access the resources it needs to thrive. And it depends on each of us doing the best work of our lives. It’s a big challenge – but it is exciting.

An opportunity to grow your own way: Everything moves fast in the dynamic world of Weir. This creates opportunities for us to take on new challenges, explore new areas, learn, progress and excel. Best of all, there is no set path that our people must take. Instead, everyone is given the support and freedom to tailor-make their own career and do the best work of their lives.

Feel empowered to be yourself and belong: Weir is a welcoming, inclusive place, where each individual’s contribution is recognized and all employees are encouraged to innovate, collaborate and be themselves. We continually focus on people and their wellbeing. We believe in fairness and choose to be honest, transparent and authentic in everything we do.

Key Responsibilities:

• Building Automated Email Journeys: Create, design, build, map, and report on automated Account Engagement (Salesforce Pardot) email campaigns and nurture programs to engage target audiences, including content creation, engagement tracking and click-through analysis.
• Landing Page and Form Integration: Integrate, test and troubleshoot landing pages and forms on the website, ensuring seamless functionality and user experience. Support the digital marketing team with building and integrating landing pages and forms, including customer journey mapping, testing, and troubleshooting.
• Own our Marketing Automation platform (Salesforce Account Engagement). Collaborate with external marketing agencies to ensure cleanliness of the platform and optimal data integrity. This may include identifying, troubleshooting and resolving data irregularities or sync errors between key digital platforms and updating or archiving marketing assets (campaigns, files, email templates).
• Collaborations with Domain Lead to ensure proper use and vision of the platform. Leverage analytics tools to assess campaign effectiveness, conduct testing, and recommend improvements.
• Remain up to date with industry trends and emerging technologies in marketing automation. Proactively identify areas for improvement and implement best practices to enhance marketing operations and customer journeys.

Previous Education, Knowledge and Experience:

• 3+ years of digital marketing or automation experience.
• Experience working with CRM and/or marketing automation platforms (e.g. Account Engagement (Salesforce Pardot), Salesforce, Marketo, Hubspot or Adobe Journey Optimizer).
• Demonstrated hands-on experience in developing and implementing email marketing campaigns and automated journeys.
• Understanding of end-to-end B2B marketing with digital lead generation at the core.
• Self-led with an ability to work alone or as part of a team.
• Able to organise and prioritise own workload to meet deadlines.
• Excellent communication and collaboration skills.
• Able to problem solve and troubleshoot technical issues.
• Strong analytical skills and attention to detail.

Language Skills: Ability to effectively communicate technical concepts to non-technical stakeholders. Able to manage relationships with external marketing agencies and internal stakeholders.

Mathematical: Proficient in developing, interpreting and generating insights from marketing data and performance dashboards / KPIs.

Reasoning Ability: Ability to adapt to rapidly changing conditions and adjust priorities accordingly.

Technical Skills: Practical experience using Pardot / Salesforce is preferable. Intermediate to advanced Microsoft Office (especially Word, Power Point and Excel).

Founded in 1871, Weir is a world leading engineering business with a purpose to make mining operations smarter, more efficient and sustainable. Thanks to Weir’s technology, our customers can produce essential metals and minerals using less energy, water and waste at lower cost. With the increasing need for metals and minerals for climate change solutions, Weir colleagues are playing their part in powering a low carbon future. We are a global family of 11,000 uniquely talented people in over 60 countries, inspiring each other to do the best work of our lives.