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For Companies At a Glance
- Tasks: Lead promotional strategies and collaborate with teams to enhance customer engagement.
- Company: Deliveroo is revolutionising food delivery, connecting consumers with local restaurants and shops.
- Benefits: Enjoy flexible working, generous leave, and a focus on employee well-being.
- Why this job: Join a fast-paced team making a real impact in a rapidly growing industry.
- Qualifications: 5+ years in marketing with strong analytical and collaborative skills required.
- Other info: Diversity and inclusion are core values; all backgrounds are welcome.
The predicted salary is between 43200 - 72000 £ per year.
About the role
Reporting directly to the Head of Value & Promotions Marketing for the UK and Ireland, the Senior Marketing Manager - Value and Promotions will collaborate with key marketing teams to define and execute promotional strategies aligned with business goals. A primary focus will be leveraging promotions and value propositions to strategically influence customer behaviour and maximise returns for Deliveroo and its partners.
Key responsibilities include:
- Quarterly Planning: Lead the quarterly planning process for promotional activities, taking into account business priorities, partner objectives, past performance of promotions, and market trends to proactively identify future growth opportunities. Align promotional plans across central and local marketing teams, ensuring the necessary technical, reporting, and targeting foundations are in place for successful execution.
- Promo Strategy Development: Work with the Head of Value and Promotions Marketing to define and implement a robust promotional strategy based on business objectives, with a particular focus on how promotions and value propositions can strategically change customer behaviour and drive return for Deliveroo and our Partners.
- AI Powered Customer Focused Promo Programmes: Partner with our Tech, Data Science and insight teams to deeply understand customer needs, ensuring our promotional and value messages deliver compelling value and resonate with our audience. You will work specifically with machine learning / AI driven models to do this, deploying the next best action for our customers, to drive relevancy and efficiency.
- Promo Execution & Operations: Take the lead on overseeing Operational efficiency of promo execution across the team and influencing the Tech roadmap to address pain points. Ensure best-in-class execution and clear, relevant communication to customers.
- Budget Management: Own large multi-million pound budget lines for key initiatives, tracking spend closely and optimising plans for anticipated over / under spends.
- Lead Test & Learn Agenda: Drive our promo test and learn agenda across the team initiatives for partner-funded promotions, continuously seeking to optimise performance and codify promotional best practices.
- Performance Analysis & Optimisation: Own weekly reporting on in-flight campaign performance and conduct thorough post-campaign analysis. Identify key metrics of success, pinpoint areas for improvement, and uncover new opportunities for experimentation.
- Market & Competitor Intelligence: Stay abreast of competitor trends and market activity to continuously strengthen our promotional plans and maintain a competitive edge.
Requirements
- 5+ years experience in Marketing, CRM or Commercial role, with some experience of working with value / promotional campaigns.
- You are both strategic and operational. You enjoy solving complex problems, working closely with others to find the right solution and thrive on finding the right operational approach to deploy it.
- You are comfortable interpreting data to develop insight/consumer-led marketing strategy.
- Experienced working cross-functionally, particularly with Product and Data Science teams.
- You have strong interpersonal skills and are naturally collaborative. You can manage multiple cross-departmental stakeholders; confident communicating at all levels.
- Experience in presenting ideas and recommendations to senior leadership to gain buy-in.
- You have a self-starter attitude and you are able to thrive in a fast-paced matrixed organisation with constant change.
- You have a proven track record in making things happen - delivering results quickly and efficiently.
Preferred
- Bachelor's degree in Marketing, Business, or a related field.
- Highly proficient with analytical tools like Excel, Sheets, Looker.
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. We are committed to diversity, equity and inclusion in all aspects of our hiring process.
Senior Marketing Manager - Value and Promotions employer: Deliveroo
Contact Detail:
Deliveroo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Value and Promotions
✨Tip Number 1
Familiarise yourself with Deliveroo's promotional strategies and recent campaigns. Understanding their approach will help you align your ideas with their goals and demonstrate your knowledge during discussions.
✨Tip Number 2
Network with current or former employees of Deliveroo, especially those in marketing roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on market trends and competitor activities in the food delivery sector. Being able to discuss these insights will show your proactive approach and strategic thinking during the interview process.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive marketing decisions in the past. This will highlight your ability to contribute to Deliveroo's data-driven promotional strategies.
We think you need these skills to ace Senior Marketing Manager - Value and Promotions
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, CRM, and commercial roles. Emphasise your strategic and operational skills, particularly in value and promotional campaigns, to align with the job requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your background aligns with Deliveroo's mission. Mention specific examples of past successes in promotional strategies and how you can contribute to their goals.
Showcase Analytical Skills: Since the role requires proficiency with analytical tools, include any relevant experience with data analysis in your application. Highlight how you've used data to inform marketing strategies or improve campaign performance.
Demonstrate Collaboration Experience: The position involves working cross-functionally, so be sure to mention any previous experiences where you collaborated with different teams, such as Product or Data Science. This will show your ability to work effectively in a matrixed organisation.
How to prepare for a job interview at Deliveroo
✨Understand the Role and Responsibilities
Make sure you thoroughly understand the key responsibilities of the Senior Marketing Manager - Value and Promotions role. Familiarise yourself with promotional strategies, budget management, and performance analysis, as these will be crucial topics during your interview.
✨Showcase Your Analytical Skills
Since the role involves interpreting data to develop consumer-led marketing strategies, be prepared to discuss your experience with analytical tools like Excel and Looker. Highlight specific examples where your data-driven insights led to successful marketing campaigns.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams, including Tech and Data Science. Be ready to share examples of how you've successfully collaborated across departments in previous roles, focusing on how you managed stakeholder relationships and communicated effectively.
✨Prepare for Strategic and Operational Questions
Expect questions that assess both your strategic thinking and operational execution skills. Prepare to discuss how you've solved complex problems in past roles and how you approach developing and implementing promotional strategies that align with business goals.
