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For Companies At a Glance
- Tasks: Manage product portfolios, execute marketing campaigns, and engage with healthcare professionals.
- Company: Join Meril Lifesciences, a global leader in medical devices with a presence in over 123 countries.
- Benefits: Enjoy opportunities for professional growth, collaboration, and skill development in a supportive environment.
- Why this job: Be part of an exciting transition phase, making a real impact in the healthcare industry.
- Qualifications: Degree in marketing or related field; previous product management experience is a plus.
- Other info: Work closely with a passionate UK Head of Marketing who values team growth and creativity.
The predicted salary is between 28800 - 48000 £ per year.
Meril Life Sciences is in a transition phase in the UK and scaling up our capabilities. With this comes exciting times and the opportunity to grow professionally.
Key Responsibilities:
- Portfolio Management: Oversee the day-to-day management of the product portfolio & forecasting, ensuring alignment with strategic goals.
- Competitive Intelligence: Gather, analyze, and act on market insights.
- HCP Marketing Execution: Consistently deliver impactful HCP customer marketing to drive awareness and engagement.
- Localized Messaging: Create and localize HCP-centric messaging to resonate with UK customer needs.
- Commercial Collaboration: Partner closely with commercial teams to support effective field execution of marketing campaigns and materials.
- Conferences & Webinars: Plan, coordinate, and execute impactful HCP events, including conferences and webinars, to strengthen brand visibility.
- Material Platforms: Implement and maintain content platforms, ensuring resources are accessible and impactful.
- Campaign Measurement: Track and analyse marketing material & campaign performance, using insights to optimize future strategies.
- KOL Engagement: Foster strong relationships with Key Opinion Leaders.
- Testimonial Content: Develop HCP and patient testimonials that showcase real-world impact and support brand messaging.
- Education Collaboration: Partner with the education team to enhance the clinical knowledge of the field team and optimize the setup and execution of the Academy.
This role reports to the UK Head of Marketing who will be working alongside you to bring this to life. There will be plenty of opportunity to learn new skills and flex those creative muscles.
Qualifications:
- Educated to degree level, preferably in marketing or subsequent marketing qualifications.
- Previous product management & marketing experience.
- Ability to convey the “so what” of marketing.
- Ability to navigate and effectively manage internal and external stakeholders.
- Strong analytical skills.
- Ability to plan and prioritise.
Product Marketer employer: Meril
Contact Detail:
Meril Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketer
✨Tip Number 1
Network with professionals in the medical device industry, especially those who have experience in product marketing. Attend relevant conferences and webinars to connect with potential colleagues and learn about the latest trends in the field.
✨Tip Number 2
Familiarise yourself with Meril Life Sciences' product portfolio and recent developments in their offerings. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 3
Prepare to discuss your previous experiences in product management and marketing, focusing on how you've successfully collaborated with sales teams and executed impactful marketing campaigns. Highlight specific examples that showcase your analytical skills and ability to drive results.
✨Tip Number 4
Research the competitive landscape of the medical device industry, particularly in the UK market. Understanding the key players and market dynamics will enable you to provide valuable insights during discussions with the hiring team.
We think you need these skills to ace Product Marketer
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Product Marketer at Meril. Familiarise yourself with their products and the specific marketing strategies they employ in the medical device sector.
Tailor Your CV: Customise your CV to highlight relevant experience in product management and marketing. Emphasise your analytical skills and any previous work with healthcare professionals or in the medical field.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the industry. Mention how your skills align with the job requirements and express your enthusiasm for contributing to Meril's growth in the UK market.
Showcase Relevant Achievements: In your application, include specific examples of past marketing campaigns you've executed or product portfolios you've managed. Highlight measurable outcomes to demonstrate your impact and effectiveness in previous roles.
How to prepare for a job interview at Meril
✨Understand the Product Portfolio
Familiarise yourself with Meril's product offerings, especially in Cardio, Peripheral & Neuro Vascular devices. Be prepared to discuss how your experience aligns with managing and marketing these products.
✨Showcase Your Analytical Skills
Highlight your ability to gather and analyse market insights. Prepare examples of how you've used data to inform marketing strategies or improve campaign performance in previous roles.
✨Emphasise Collaboration Experience
Since the role involves working closely with commercial teams, be ready to share experiences where you successfully collaborated with cross-functional teams to execute marketing campaigns or projects.
✨Prepare for HCP Engagement Strategies
Think about how you would create and localise messaging for healthcare professionals. Be ready to discuss your approach to engaging with Key Opinion Leaders and how you would measure the success of your initiatives.
