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- Tasks: Lead digital marketing strategies and manage performance across key KPIs for a major retail brand.
- Company: Join a dynamic agency known for driving growth in the retail and eCommerce sectors.
- Benefits: Enjoy hybrid working, a supportive team, and opportunities for career advancement.
- Why this job: Be at the forefront of digital strategy, balancing creativity and analytics for impactful campaigns.
- Qualifications: 5+ years in digital marketing with expertise in PPC, Meta, and Affiliate Marketing required.
- Other info: Travel to client headquarters in Plymouth is necessary; hybrid work from Manchester office.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Be the client’s go-to digital lead: translating their goals, priorities and internal insights into actionable plans for the agency team.
Manage performance across key KPIs (ROAS, CPA, spend & revenue growth), ensuring campaigns are data-led and constantly optimised.
Act as the strategic point of contact between agency and client: overseeing campaign performance, reporting insights, and driving alignment.
Demonstrate strong commercial awareness of key trading periods (e.g. sales, seasonal peaks), adapting activity, budgets, and strategy in response to performance challenges to maintain profitability and growth.
Actively participate in trade meetings and key commercial discussions, ensuring full engagement with trading plans and marketing campaigns for the CDS group.
Ensure marketing budgets align with cost-to-serve and profitability targets by working closely with CDS Finance and Performance Managers to maintain financial governance.
Collaborate with internal Email Marketing and Social Media teams to optimise the effectiveness of key campaigns and promotions across all relevant channels.
Own and manage the budgeting process and in-year forecasting for revenue and expenditure related to all paid marketing activities.
Liaise with CDS suppliers to maximise return on investment from advertising income, ensuring value for both suppliers and CDS.
You will be expected to travel to the client’s headquarters and spend a minimum of 1 working week on site in Plymouth per month. The remaining time will be spent hybrid in our Manchester office.
We’re looking for someone who:
- Has 5+ years’ experience in digital marketing, ideally client-side, or agency-side with time spent on a major retail or eCommerce account (essential).
- Brings deep expertise in paid media — particularly PPC (Google Ads), Meta, and Affiliate Marketing.
- Has a strong understanding of other digital channels like SEO to ensure cross-channel strategies are aligned and commercially sound.
- Understands the fast-moving nature of retail and can pivot quickly based on trading performance, stock, or commercial shifts.
- Is confident directing strategy but also happy getting into the detail when needed.
- Can lead conversations with client stakeholders at all levels — from marketing to commercial and tech.
- Is proactive, structured, and great at managing multiple inputs and moving parts.
- Thrives in hybrid/remote working environments and is comfortable being “client-side” as their embedded digital expert.
Why this role?
- Lead the digital strategy for a high-profile retail/eCommerce brand with strong growth ambitions.
- Play a critical role in balancing strategy, budget, and performance across peak trading periods and campaign launches.
- Enjoy the best of both worlds: the energy and pace of agency life, with the strategic depth of an in-house role.
- Get support from a highly skilled internal agency team across SEO, paid media, content, and more.
- Clear opportunity to grow into a broader leadership position as the account and relationship evolve.
Senior Digital Marketing Lead employer: twentysix
Contact Detail:
twentysix Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and eCommerce. This will not only help you during interviews but also demonstrate your proactive approach to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the retail and eCommerce sectors. Attend industry events or webinars to connect with potential colleagues and clients, which can give you insights into what they value in a digital marketing lead.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised campaigns based on data-led insights. Being able to articulate your past successes will show that you can deliver results in line with the key KPIs mentioned in the job description.
✨Tip Number 4
Understand the company's current marketing strategies and performance metrics. This knowledge will allow you to engage in meaningful discussions during interviews and showcase your ability to align with their goals from day one.
We think you need these skills to ace Senior Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 5+ years of experience in digital marketing, especially focusing on your work with major retail or eCommerce accounts. Use specific metrics to demonstrate your success in managing KPIs like ROAS and CPA.
Craft a Compelling Cover Letter: In your cover letter, emphasise your expertise in paid media channels such as PPC, Google Ads, and Meta. Discuss how your strategic thinking has led to successful campaigns and how you can adapt strategies based on performance challenges.
Showcase Your Commercial Awareness: Provide examples in your application that demonstrate your understanding of key trading periods and how you've successfully navigated challenges in the past. This will show your potential employer that you can maintain profitability and growth.
Highlight Collaboration Skills: Mention any experiences where you've worked closely with internal teams, such as Email Marketing and Social Media, to optimise campaigns. This will illustrate your ability to collaborate effectively and drive results across different channels.
How to prepare for a job interview at twentysix
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your 5+ years of experience in digital marketing, especially if you've worked client-side or on major retail accounts. Be prepared to discuss specific campaigns you've managed and the results achieved, particularly in PPC, Meta, and Affiliate Marketing.
✨Demonstrate Commercial Awareness
Familiarise yourself with key trading periods and how they impact marketing strategies. During the interview, share examples of how you've adapted budgets and strategies in response to performance challenges, showcasing your ability to maintain profitability and growth.
✨Prepare for Strategic Discussions
Since this role involves leading conversations with various stakeholders, practice articulating your strategic vision clearly. Be ready to discuss how you would align marketing activities with broader business goals and how you can effectively communicate with both technical and commercial teams.
✨Emphasise Your Adaptability
The fast-paced nature of retail requires quick thinking and adaptability. Share instances where you've successfully pivoted strategies based on trading performance or stock changes, demonstrating your proactive approach and ability to manage multiple inputs effectively.
