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- Tasks: Lead communication, marketing, and PR strategies while managing a dynamic team.
- Company: Join Northwood, Atlantic Canada’s largest not-for-profit continuing care organisation focused on community and innovation.
- Benefits: Enjoy competitive pay, health benefits, generous vacation, and professional development opportunities.
- Why this job: Make a real impact in a supportive, inclusive workplace where your ideas matter.
- Qualifications: Degree in Public Relations/Communications and five years of relevant experience required.
- Other info: Flexible hours with occasional evening and weekend events; remote work options available.
The predicted salary is between 43200 - 72000 £ per year.
Make an Impact. Be Inspired. Join Northwood! Are you looking for a career where you can make a real impact? At Northwood, care is at the heart of everything we do—but we’re also about community, innovation, and creating meaningful connections. As Atlantic Canada’s largest not-for-profit continuing care organization, we are a dynamic team of change makers, problem-solvers, and compassionate professionals who believe in the power of connection. When you join Northwood, you become part of a forward-thinking, inclusive workplace where your ideas are valued, your growth is supported, and your work truly matters. Whether you're starting your career or looking for a meaningful next step, you’ll find a place to thrive here.
We’re committed to diversity, inclusion, and fostering a workplace where everyone feels valued and empowered. We recognize that every candidate brings unique strengths, and we strive to create an equitable hiring experience for all. If you require accommodations at any stage of the application, interview, or selection process, please let us know—we’re here to support you. Ready to love what you do? Join Northwood and be part of something bigger!
We Offer a Competitive Compensation Package That Includes:
- Comprehensive Health & Dental Benefits – extensive coverage to support your health needs
- Top-Tier Pension Plan – NSHEPP, one of the highest-ranked benefit plans in the sector
- Life Insurance & Optional Life Insurance – core coverage included, with the option to enhance for added peace of mind
- Long-Term Disability Insurance – protection in the event of a long-term illness or injury
- Generous Vacation Time – start with four weeks of annual vacation
- Appointment & Family Time – dedicated hours to support your personal and family responsibilities
- Professional Development – ongoing opportunities for growth and career advancement
- Supportive Team Environment – work within a dynamic and friendly workplace culture
- Healthy Workplace Initiatives – programs designed to promote overall well-being and work life balance
- Employee Assistance Program (EAP) – support for both personal and professional challenges
- Free Parking & Gym Access – available at our Corporate Office in Dartmouth
- Dialogue Virtual Primary Care – 24/7 access to healthcare for you and your family
- Convenient Office Location – located near Dartmouth Crossing and nearby amenities
Responsibilities:
- Manages staff within area of responsibility through the establishment of job roles and responsibilities, recruitment, assignment and review of work, performance evaluation, and provision of advice, guidance and discipline where necessary.
- Responsible for developing, implementing, and managing the overall communications and marketing strategy, and social media presence for the organization.
- Provides consultation to the President and Corporate Directors on issues related to communications.
- Supports the development of initiatives that further the vision and mission of Northwood through strategic planning, promotion and other related activities.
- Provides support to internal clients to develop and prepare written material for internal and external communications including media releases, press kits, corporate newspaper, brochures, flyers etc.
- Completes the layout, design and construct of a variety of print media and website material and/or contracts external agents to produce high quality products that reflect Northwood's brand and commitment to excellence.
- Serves as the primary contact for media relations, coordinating responses and crafting key messages in collaboration with the CEO.
- Develops and coordinates effective media relations, implementing timely media releases and public service announcements for senior leadership review.
- Manages the organization’s press materials, including press clippings, photographs, and advertisements.
- Oversees the process from conception to completion, including the creation, development, layout, and distribution of program brochures, newsletters, corporate newspapers, family/client updates, and community reports.
- Provides support to the Foundation including special events and fundraising activities.
- Monitors print and online publications for relevant stories, news items, and emerging issues that may impact the organization, aiding in strategic planning and issues management.
- Manages and updates content for the website, intranet (Hub), and TV Tours, including emergency messages and ongoing submissions.
- Inspects layouts and advertising copy, edits scripts, audio and video tapes, and other promotional materials to ensure alignment with the organization’s brand strategy.
- Works with internal clients to gather and organize information for planning marketing and advertising campaigns, such as recruitment efforts.
- Identifies market trends and customer groups, developing, communicating, and evaluating a marketing and branding strategy unique to the organization.
- Present/track on key performance indicators (KPIs) such as engagement rate, follower growth, and website traffic; and suggest improvements.
- Performs other related duties as required.
The Ideal Candidate Will Possess The Following Qualifications:
- Completion of a recognized university degree or community college certificate in Public Relations/Communications
- Five years of experience in Public Relations/Communications
- Experience in Website design and content development/management
- Knowledge of the following: Sales and Marketing, Not for profit, charitable sector, English Language, Administration and Management, Customer Service, Communications and Media
- Familiar with the concepts of layout and design, editing and proofreading and with print/production processes
- Proficient in the use of windows-based software including MS Office Suite (with an emphasis on MS Word), Photoshop, Illustrator, InDesign and Word Press
- Ability to multi-task while working to meet tight deadlines
- Highly developed written and oral presentation skills
- Flexibility/availability to work occasional evening and weekend events as needed
- Experienced in writing editorial content
- Demonstrated ability to attend work on a regular and consistent basis
Salary: As per Northwood Scale
Reporting to the President & CEO
Effective: Immediately
Hours: 80 hours bi-weekly
To apply for this position please visit our Career Page at: northwoodcareers.itacit.com
Northwood is proud to be an inclusive employer who encourages diverse applicants. We thank all applicants however, only those selected for an interview will be contacted.
Director, Communication, Marketing, & Public Relations - Permanent - Full Time - Days employer: Northwood
Contact Detail:
Northwood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Communication, Marketing, & Public Relations - Permanent - Full Time - Days
✨Tip Number 1
Familiarise yourself with Northwood's mission and values. Understanding their commitment to community and innovation will help you align your communication strategies with their goals during the interview.
✨Tip Number 2
Prepare examples of successful marketing campaigns or public relations initiatives you've led in the past. Be ready to discuss how these experiences can translate into impactful strategies for Northwood.
✨Tip Number 3
Stay updated on current trends in public relations and marketing, especially within the non-profit sector. This knowledge will demonstrate your proactive approach and ability to adapt to changing environments.
✨Tip Number 4
Network with professionals in the field and consider reaching out to current or former employees of Northwood. Gaining insights from their experiences can provide valuable context for your application and interview.
We think you need these skills to ace Director, Communication, Marketing, & Public Relations - Permanent - Full Time - Days
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in communication, marketing, and public relations. Use keywords from the job description to demonstrate that you meet the qualifications Northwood is looking for.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for making an impact in the community. Mention specific initiatives or values of Northwood that resonate with you.
Showcase Your Skills: In your application, emphasise your proficiency in tools like MS Office, Photoshop, and InDesign. Provide examples of past projects where you've successfully managed communications or marketing strategies.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Northwood
✨Research Northwood's Values
Before the interview, take some time to understand Northwood's mission and values. Familiarise yourself with their commitment to community, innovation, and inclusivity. This will help you align your answers with what they stand for and demonstrate that you're a good fit for their culture.
✨Prepare Your Communication Strategy
As a candidate for the Director of Communication, Marketing, and Public Relations, be ready to discuss your approach to developing and implementing communication strategies. Think about past experiences where you've successfully managed communications and how you can apply those skills at Northwood.
✨Showcase Your Leadership Skills
Highlight your experience in managing teams and projects. Be prepared to share specific examples of how you've guided staff, evaluated performance, and fostered a supportive team environment. Northwood values leadership that empowers others, so make sure to convey your ability to inspire and motivate.
✨Discuss Your Knowledge of the Sector
Demonstrate your understanding of the not-for-profit sector and how it differs from other industries. Be ready to talk about trends, challenges, and opportunities within this space, especially as they relate to communication and marketing. This will show that you are not only qualified but also passionate about making an impact in the community.
