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For Companies At a Glance
- Tasks: Lead creative marketing campaigns for our Infrastructure and Agri portfolio.
- Company: Join PEI Group, a global leader in business intelligence for investment professionals.
- Benefits: Enjoy flexible working arrangements and a supportive, inclusive culture.
- Why this job: Be part of a dynamic team that drives market engagement and brand growth.
- Qualifications: Bachelor’s degree and 2 years in B2B marketing; strong communication and creative skills required.
- Other info: We value diverse talent and encourage applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
About The Role
Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets. The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.
The Senior Marketing Executive, based in London, will support digital information platforms marketing activity within the Infrastructure and Agri portfolio. You will build marketing plans to generate results-driven marketing campaigns across a portfolio of brands and will be responsible for the execution of all marketing activities including email, website, digital, analysis, data selections, copywriting and social media. You will have end-to-end campaign responsibility for some brands in the portfolio.
The ideal candidate is a highly organised individual with the ability to multi-task in a fast-paced environment. Strong prioritisation skills are key. You should be a confident individual able to work and communicate with a large global marketing team as this will be a daily part of your role. Work closely with senior members of the marketing team to plan and deliver the best mix of activity to grow the subscriptions customer base. Understand target audiences and their needs at the organisation and person level, as well as our product content and services.
Work with the data team to build targeted email data sets to effectively target and convert prospects, as well as expand users per account for your brands. Planning and execution of marketing across the full marketing mix (sales materials, email, digital channels, social media, website). Create and send email campaigns, report on activity, response rates, targets and KPIs. Manage website content, update content regularly as required, suggest improvements. Create and implement social media campaigns. Work within templates and together with the design team to create and update content pieces. Liaise with suppliers including printers.
About You
Requirements Experience & Skills
- Bachelor’s Degree - B.S. or B.A.
- At least 2 years’ experience working in a B2B marketing team, business information subscriptions experience desirable.
- Attention to detail, strong written and verbal communication skills.
- Ability to work to deadlines and prioritise tasks, comfortable working as part of a global team, also with colleagues in events and networks.
- Confident working with numbers, spreadsheets and the full Microsoft Office suite.
- Knowledge of and experience using social media platforms and building engaged communities.
- Experience with email systems, web-based software, back-end website CMS and CRM.
- Energy and confidence in dealing with and influencing a variety of stakeholders, calm under pressure.
- Creative thinker and problem solver, eager to suggest new ideas/ways of doing things.
- Strong creative copywriting skills.
- Learning mindset - keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.
About Us
Who we are: PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.
What we do: PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events.
Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.
At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.
PEI Group supports flexible working arrangements, and we welcome career returners.
Senior Marketing Executive - 6 months FTC employer: PEI Group
Contact Detail:
PEI Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive - 6 months FTC
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the business information sector. Understanding the nuances of this industry will help you speak confidently about how you can contribute to our marketing strategies.
✨Tip Number 2
Network with professionals in the private market investment space. Engaging with industry experts can provide insights into what works best in marketing campaigns and may even lead to valuable connections that could support your application.
✨Tip Number 3
Showcase your ability to manage multiple projects by discussing any relevant experiences where you successfully juggled various marketing activities. Highlighting your organisational skills will demonstrate that you're ready for the fast-paced environment at PEI Group.
✨Tip Number 4
Prepare to discuss specific examples of successful email and social media campaigns you've executed. Being able to articulate your past successes will illustrate your capability to drive results in our marketing efforts.
We think you need these skills to ace Senior Marketing Executive - 6 months FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in business information subscriptions. Emphasise your skills in digital marketing, copywriting, and campaign management to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the private market investment landscape. Mention specific examples of past marketing campaigns you've executed and how they achieved results, demonstrating your ability to drive engagement and subscriptions.
Showcase Your Communication Skills: Since strong written and verbal communication skills are essential for this role, ensure your application is free from errors and clearly articulates your thoughts. Use concise language and structure your application logically.
Highlight Your Creative Thinking: In your application, mention instances where you have successfully implemented creative solutions or innovative marketing strategies. This will demonstrate your problem-solving abilities and eagerness to contribute new ideas to the team.
How to prepare for a job interview at PEI Group
✨Showcase Your Marketing Experience
Be prepared to discuss your previous B2B marketing roles in detail. Highlight specific campaigns you've worked on, particularly those that involved email marketing, social media, and digital platforms, as these are crucial for the role.
✨Demonstrate Your Analytical Skills
Since the role involves working with data and reporting on campaign performance, be ready to talk about how you've used analytics in past positions. Share examples of how you've measured success and adjusted strategies based on data insights.
✨Understand the Target Audience
Research PEI Group's audience and their needs. Be prepared to discuss how you would tailor marketing strategies to engage private market investors and service providers effectively.
✨Prepare Creative Ideas
Think of innovative marketing ideas or campaigns that could benefit PEI Group. Show your creative thinking and problem-solving skills by suggesting new ways to enhance brand engagement and customer acquisition.
