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- Tasks: Lead and optimise Facebook and TikTok Ads for B2C health campaigns.
- Company: Join a dynamic digital marketing agency in Birmingham with a focus on health sectors.
- Benefits: Enjoy hybrid work with just one day in the office and flexible hours.
- Why this job: Make a real impact in a fast-paced environment while collaborating with a talented team.
- Qualifications: 3+ years in paid social, especially in healthcare; strong Facebook Ads knowledge required.
- Other info: Salary ranges from £35,000 to £40,000, offering competitive pay for your expertise.
The predicted salary is between 35000 - 40000 £ per year.
An ambitious digital marketing agency in Birmingham is seeking a seasoned Paid Social expert to take the reins of campaign performance across key B2C health-related sectors. This is a hybrid role requiring just one day per week in the Birmingham city centre office, offering the perfect blend of flexibility and collaboration.
In this pivotal position, you’ll be part of a talented performance team, reporting directly to the Performance Manager. You’ll focus on high-impact lead generation campaigns for clients such as dentists, chiropractors, plastic surgeons, and other B2C health service providers.
If you thrive in a fast-paced environment and are ready to step into a senior-level role with real influence, this is your opportunity.
Key Responsibilities:- Lead the strategy, setup, and optimisation of Facebook and TikTok Ads campaigns focused on B2C lead generation.
- Use audience insights, creative testing, and bid management to maximise campaign performance.
- Work cross-functionally with account managers and creatives to align campaign execution with brand objectives.
- Provide in-depth reporting and strategic insights to both clients and internal teams.
- Manage budgets strategically to ensure efficient use of ad spend.
- Minimum 3 years’ experience running paid social campaigns, particularly within B2C lead generation.
- Recent hands-on experience in the healthcare services sector (e.g. dentists, chiropractors, cosmetic clinics).
- Strong understanding of Facebook Ads platform, including pixel tracking and segmentation strategies.
- Proven ability to translate campaign data into actionable insights.
- Experience working in a fast-paced agency or multi-client environment.
Salary: £35,000 - £40,000
Senior Paid Social Executive employer: Recruitr.io
Contact Detail:
Recruitr.io Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2C health-related advertising. Understanding the nuances of this sector will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the digital marketing and healthcare sectors. Attend relevant events or webinars to connect with potential colleagues and learn more about the challenges they face in paid social campaigns.
✨Tip Number 3
Prepare to discuss specific case studies from your previous work that highlight your success in lead generation campaigns. Be ready to explain your strategies and the results you achieved, especially in the healthcare space.
✨Tip Number 4
Showcase your analytical skills by being prepared to talk about how you've used data to optimise campaigns. Highlight any tools or methodologies you’ve employed to track performance and make data-driven decisions.
We think you need these skills to ace Senior Paid Social Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in running paid social campaigns, especially in the B2C health sector. Use specific examples of successful campaigns you've managed to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role. Mention your experience with Facebook and TikTok Ads, and how you can contribute to lead generation for health service providers.
Showcase Relevant Skills: Emphasise your understanding of audience insights, creative testing, and bid management in your application. Highlight any experience you have with budget management and reporting, as these are key responsibilities of the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. A polished application reflects your attention to detail and professionalism, which is crucial in a fast-paced agency environment.
How to prepare for a job interview at Recruitr.io
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've managed, particularly in the B2C health sector. Highlight your strategies, the results achieved, and how you optimised performance to meet client objectives.
✨Demonstrate Your Analytical Skills
Since the role requires translating data into actionable insights, come equipped with examples of how you've used analytics tools to inform your decisions. Discuss any metrics you tracked and how they influenced your campaign strategies.
✨Familiarise Yourself with Their Clients
Research the types of clients the agency works with, such as dentists and chiropractors. Understanding their unique challenges and how paid social can address them will show your genuine interest and readiness for the role.
✨Prepare for Creative Collaboration
As the role involves working cross-functionally, think of examples where you've successfully collaborated with creatives or account managers. Be ready to discuss how you align campaign execution with brand objectives and foster teamwork.
