B2B Digital Marketing Manager - Hybrid

B2B Digital Marketing Manager – Hybrid Location: Hybrid – Leicester, LE19 1SU Salary: Competitive, DOE + Excellent Benefits! Contract Type: Permanent, Full time What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Additional Holiday Purchase, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources! Why do we want you? Are you an experienced B2B Digital Marketing Manager with a track record of leading small teams and delivering impactful marketing strategies? Mercia Group, part of the Wilmington plc, are looking for someone to drive strategic initiatives, enhance our online presence, and support revenue growth. Here you will have a huge opportunity to implement and lead a new digital marketing function! Please note: To complete your application, you will be redirected to Wilmington plc’s career site. We shortlist all applicants who meet the essential role criteria, and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”! Job Purpose, Tasks and Responsibilities You will be responsible for: * Developing and implementing short-term and long-term strategies for website performance and search visibility. * Strategically managing e-commerce platforms to integrate with marketing systems. * Overseeing client retargeting initiatives to boost conversion rates, revenue recovery, and new sales. * Managing advertising strategies across PPC and display advertising platforms. * Overseeing organic and paid social media campaign strategies. * Overseeing marketing automation tools, including workflows and lead scoring. * Defining KPIs and establishing measurement frameworks across marketing channels. What’s the Best Thing About This Role? As we expand the digital marketing team within Mercia, this role offers the opportunity to build and develop a successful digital marketing function, with all the tools and support in place to ensure huge success. What’s the Most Challenging Thing About This Role? You'll be working with a variety of internal and external stakeholders, requiring excellent execution of marketing campaigns to meet diverse requirements while monitoring and optimising their performance. To be successful in this role, you must have: * Experience in B2B digital marketing. * Experience managing a small digital marketing team in a B2B business. * Proven expertise in SEO, PPC, eCommerce/automation platforms, social media strategies, and marketing analytics. * Experience collaborating with internal stakeholders (e.g., sales teams) to determine overall marketing campaign goals. * Experience developing short and long-term marketing strategies focused on website performance. To be successful in this role, it would be great if you have: * Experience in a similar role within the accountancy sector. * A marketing degree or similar qualification. We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment. About us Mercia Group is part of Wilmington plc and is a leading provider of training and support services to the UK accountancy profession. As part of Wilmington, we are ambitious and inclusive, filled with integrity and curiosity. Find What You’re Looking For We are Wilmington plc. Are you? Join us and achieve more within your career with mutual respect, support, and fair rewards. Click on “APPLY” today