SEO & Website Marketing Executive - Hybrid

SEO & Website Marketing Executive – Hybrid Location: Hybrid – Leicester, LE19 1SU Salary: Competitive, DOE + Excellent Benefits! What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Additional Holiday Purchase, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources! Why do we want you? Mercia Group, part of the Wilmington plc, are looking for a Website & SEO Marketing Executive who is eager to take the next step in their career. Here you will have a huge opportunity to work with a blank slate in a newly created role! You'll be developing and executing our SEO and SEM activities and co-ordinating our PPC/ advertising campaigns to support our digital marketing strategy. Please note: To complete your application, you will be redirected to Wilmington plc’s career site. We shortlist all applicants who meet the essential role criteria, and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”! Job Purpose, Tasks and Responsibilities You will be responsible for: * Managing the Mercia Group website(s) alongside Wilmington Plc Technology Teams, as well as the e-commerce site and integrating it with marketing systems. * Collaborating on UI updates, development requests, and performance metrics to align with business objectives. * Implementing Conversion Rate Optimisation (CRO) strategies to enhance lead generation. * Developing and executing SEO strategies to improve organic search rankings and visibility. * Managing paid search (SEM) campaigns to drive targeted traffic. * Implementing client retargeting strategies to re-engage cart abandoners and lapsed clients. * Overseeing pay-per-click (PPC) campaigns across Microsoft and Google networks. * Monitoring KPIs across all marketing channels to track performance. What’s the Best Thing About This Role? You will have the chance to work with new technology and a freshly launched website, providing a unique opportunity to make a significant impact with all the tools and support in place to ensure your huge success. What’s the Most Challenging Thing About This Role? As we transition from legacy systems to new technology, patience and adaptability will be key. The ideal candidate must be resilient, able to navigate occasional technical challenges, and embrace working in an evolving digital environment. To be successful in this role, you must have: * Experience in B2B marketing. * Proficiency in using SEO/SEM tools. * Strong analytical skills to interpret data and inform strategy. * Working knowledge of the Google Suite and MS Office. * Demonstrable knowledge of UX principles with practical experience. * A solid understanding of digital marketing channels, particularly social media in a B2B setting. To be successful in this role, it would be great if you have: * Experience in managing and optimising corporate websites. * Experience in a marketing role within accountancy or a similar industry. We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment. About us Mercia Group is part of Wilmington plc and is a leading provider of training and support services to the UK accountancy profession. As part of Wilmington, we are ambitious and inclusive, filled with integrity and curiosity. Find What You’re Looking For We are Wilmington plc. Are you? Join us and achieve more within your career with mutual respect, support, and fair rewards. Click on “APPLY” today