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For Companies At a Glance
- Tasks: Lead global marketing campaigns for exciting console and PC games.
- Company: Join Level Infinite, Tencent's innovative gaming brand dedicated to inclusivity and community.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a team that shapes the future of gaming and connects players worldwide.
- Qualifications: 10+ years in user acquisition for games, with a strong data-driven and creative mindset.
- Other info: Fluency in English is required; this role supports remote work options.
The predicted salary is between 43200 - 72000 £ per year.
About the Hiring Team
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What the Role Entails
- Responsible for global advertising paid media for console and PC game titles, overseeing the overall planning, creative design, and production of UA materials for global distribution projects, accountable for advertising efficiency metrics.
- Regularly generate advertising material concepts, develop and execute creative solutions for different regions and stages based on regional market deployment plans.
- Data-driven approach, collaborate with overseas advertising channels to promote intelligent deployment and user growth.
- Familiarity with various mainstream paid media/channels, matching game characteristics with channel features, integrating marketing resources, and quantifying results.
Who We Look For
- Over 10 years of experience in UA deployment for console or PC games, covering the entire lifecycle of game deployment.
- Experience in global game channel deployment and user growth, or experience related to overseas application growth.
- Data-driven mindset, with experience and ability in data analysis.
- Creative content ability, with experience in game creativity and execution.
- Fluent in English to work.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Senior Global Marketing & Campaign Manager, PC Console Games employer: Tencent
Contact Detail:
Tencent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Global Marketing & Campaign Manager, PC Console Games
✨Tip Number 1
Network with professionals in the gaming industry, especially those who have experience with Tencent or similar companies. Attend gaming conferences, webinars, and local meetups to make connections that could lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in global marketing for console and PC games. Follow industry news, join relevant online forums, and engage with thought leaders on social media to demonstrate your knowledge during interviews.
✨Tip Number 3
Showcase your data-driven mindset by preparing case studies or examples of past campaigns where you successfully used data analysis to drive user growth. This will highlight your ability to meet the role's requirements.
✨Tip Number 4
Familiarise yourself with Level Infinite's game titles and their marketing strategies. Understanding their brand and audience will help you tailor your approach and demonstrate genuine interest in the company during discussions.
We think you need these skills to ace Senior Global Marketing & Campaign Manager, PC Console Games
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements. Highlight your relevant experience in user acquisition and global marketing for console or PC games.
Tailor Your CV: Customise your CV to reflect your 10+ years of experience in UA deployment. Emphasise your data-driven mindset and any creative campaigns you've executed that align with the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and your understanding of the industry. Mention specific examples of how you've successfully managed advertising campaigns and user growth.
Highlight Relevant Skills: Make sure to include skills that are crucial for the role, such as data analysis, creative content development, and familiarity with various paid media channels. Use concrete examples to demonstrate these skills.
How to prepare for a job interview at Tencent
✨Showcase Your Experience
With over 10 years of experience required, be ready to discuss specific projects you've worked on in UA deployment for console or PC games. Highlight your role in the entire lifecycle of game deployment and any measurable successes you've achieved.
✨Demonstrate Data-Driven Decision Making
Since a data-driven mindset is crucial for this role, prepare examples of how you've used data analysis to inform your marketing strategies. Be ready to discuss tools and methodologies you’ve employed to track advertising efficiency metrics.
✨Creative Solutions Matter
This position requires creative content ability, so think of innovative campaigns or advertising materials you've developed. Be prepared to share your thought process behind these creative solutions and how they aligned with regional market needs.
✨Familiarity with Paid Media Channels
Make sure you understand various mainstream paid media channels and how they can be leveraged for game marketing. Discuss how you've matched game characteristics with channel features in past roles to drive user growth.
