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For Companies At a Glance
- Tasks: Lead strategic insights to create impactful brand communications and experiences.
- Company: Join Havas Helia, a top customer engagement agency in the UK, focused on collaboration and creativity.
- Benefits: Enjoy a supportive environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team that transforms brands through innovative strategies and cultural insights.
- Qualifications: Strong strategic thinking, creative collaboration, and understanding of customer behaviour required.
- Other info: This is a permanent role with a commitment to diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
The Senior Strategist is responsible for working with the Director to define/refine the client overall strategy. This role understands target behaviours of the audience, their world/culture and their content preferences. The Senior Strategist consistently uncovers audience, cultural and media insights that inform strategic and creative thinking. The Senior Strategist utilises various tools to uncover ongoing audience, brand and category insights.
Role - Senior Strategist
Reporting Into - Strategy Director / Strategy Partner
Reports - Junior Strategist / Strategist (tbc)
Responsibilities:
- Finding powerful customer and cultural insights.
- Uncovering cultural tensions, customer truths, and behavioural insights that unlock creative opportunities.
- Synthesising customer data, cultural trends, and brand positioning to identify compelling strategic territories.
- Transforming complex customer understanding into simple, powerful insights that inspire creative teams.
- Developing strategic territories that authentically connect brand purpose and promises with customer needs and cultural moments.
- Partnering with creative teams to translate insights into breakthrough creative concepts.
- Championing bold, culturally relevant ideas that create genuine emotional connection between brands and customers.
- Crafting compelling narratives that resonate with real customer lives and aspirations.
- Writing inspiring, insight-driven creative briefs that guide the best possible creative work.
- Leading creative briefings that energise and align creative teams around the strategic vision.
- Establishing the strategic narrative foundation that connects customer insight to creative expression.
- Developing measurement frameworks that capture both performance metrics and brand impact.
- Interpreting campaign results to identify opportunities for optimisation and future strategic development.
- Identifying opportunities to enhance creative work through smart use of technology and data capabilities.
What We’re Looking For:
- Ability to make complex information into simple, compelling actions and insights.
- Strong cultural intelligence and understanding of contemporary consumer behaviour.
- Experience developing strategies that drive both brand building and business results.
- Proven track record of inspiring breakthrough creative work through strategic thinking.
- Natural creative instincts with ability to spot and develop big ideas.
- Experience with CRM, loyalty programs, and customer engagement strategies.
- Exceptional storytelling and presentation skills.
- Analytical ability to work with data and research.
Contract Type: Permanent
Havas is committed to offering equal opportunities to all potential employees and has zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Senior Strategist - Havas Helia employer: Havas Group
Contact Detail:
Havas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist - Havas Helia
✨Tip Number 1
Familiarise yourself with Havas Helia's recent campaigns and projects. Understanding their creative direction and strategic approach will help you align your insights and ideas with their vision during interviews.
✨Tip Number 2
Network with current or former employees of Havas Helia on platforms like LinkedIn. Engaging in conversations about their experiences can provide you with insider knowledge and potentially valuable referrals.
✨Tip Number 3
Stay updated on the latest trends in customer experience and cultural insights. Being able to discuss contemporary consumer behaviour and how it relates to Havas Helia's work will demonstrate your expertise and passion for the role.
✨Tip Number 4
Prepare to showcase your strategic thinking skills by developing a case study or example of how you've successfully transformed insights into creative strategies in the past. This will highlight your ability to bridge the gap between data and creativity.
We think you need these skills to ace Senior Strategist - Havas Helia
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Senior Strategist position. Highlight how your skills and experiences align with the role's focus on strategic insight, creative direction, and customer engagement.
Tailor Your CV: Customise your CV to reflect the specific skills and experiences that Havas Helia is looking for. Emphasise your experience in developing strategies that drive brand building and business results, as well as your ability to inspire breakthrough creative work.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also demonstrates your passion for customer engagement and creative strategy. Use specific examples from your past work to illustrate how you can contribute to Havas Helia's mission of transforming brands.
Showcase Your Cultural Intelligence: In your application, highlight your understanding of contemporary consumer behaviour and cultural trends. Discuss how you have previously used these insights to inform strategic decisions and create meaningful connections between brands and customers.
How to prepare for a job interview at Havas Group
✨Understand the Role Deeply
Before the interview, make sure you thoroughly understand the responsibilities of a Senior Strategist. Familiarise yourself with how cultural insights and customer behaviours influence strategic thinking, as this will be crucial in demonstrating your fit for the role.
✨Showcase Your Creative Thinking
Prepare to discuss examples of how you've used strategic insights to inspire creative work in the past. Be ready to share specific instances where your insights led to breakthrough ideas or successful campaigns.
✨Demonstrate Collaboration Skills
Since collaboration is key at Havas Helia, be prepared to talk about your experiences working with creative teams. Highlight how you've contributed to projects by bridging the gap between strategy and creative execution.
✨Be Data-Driven
Familiarise yourself with the tools and methodologies used to gather audience insights and measure campaign effectiveness. Be ready to discuss how you've leveraged data to refine strategies and enhance creative output in previous roles.
