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For Companies At a Glance
- Tasks: Manage and optimise PPC campaigns while supporting global ecommerce strategies.
- Company: Kingspan Water & Energy creates innovative solutions for sustainable buildings worldwide.
- Benefits: Enjoy flexible remote work, training resources, and a collaborative international team.
- Why this job: Join a dynamic environment focused on ecommerce growth and sustainability.
- Qualifications: Experience in SEM/SEO, strong analytical skills, and knowledge of PPC tools required.
- Other info: Opportunity to work with diverse ecommerce platforms across multiple regions.
The predicted salary is between 28800 - 48000 £ per year.
Are you a data-driven digital marketer passionate about driving ecommerce growth through paid search? We are looking for a talented SEM/SEO Marketing Specialist to take charge of our PPC campaigns in the UK & Ireland and support global ecommerce efforts across the EU, USA, and Australia.
About The Role
You will spend 80% of your time managing and optimizing high-impact PPC campaigns on platforms like Google Ads and Bing Ads, driving targeted traffic and boosting sales on our ecommerce sites. The remaining 20% will involve collaborating with international teams to share insights and support PPC strategies globally. You will also contribute to SEO initiatives to improve organic search visibility and conversion rates.
What You Will Do
- PPC Management for Ecommerce (80% Focus): Plan, execute, and optimize high-impact SEM campaigns across platforms like Google Ads and Bing Ads to drive targeted traffic, increase conversions, and boost ecommerce sales in the UK & Ireland. Conduct detailed keyword research, bid management, and performance audits tailored to ecommerce goals, ensuring ad relevance and maximized ROI for online stores. Manage budgets, bids, and ad copy to deliver cost-efficient, high-performing campaigns that enhance product visibility and drive purchases. Analyze PPC performance metrics using tools like Google Ads, Google Analytics, and SEMrush, delivering insights to optimize ecommerce conversion funnels and revenue.
- Global Ecommerce Collaboration (20% Focus): Partner with local teams across the EU, USA, and Australia to provide guidance, best practices, and support for managing PPC accounts for their ecommerce platforms. Collaborate on aligning global PPC strategies, sharing ecommerce-specific insights, and optimizing campaigns to meet regional online sales targets.
- SEO Support for Ecommerce: Develop and implement SEO strategies (on-page, off-page, and technical) to enhance search visibility, drive organic traffic, and support ecommerce product rankings. Ensure ecommerce websites comply with SEO best practices, including schema markup for products, mobile responsiveness, and page speed optimization for seamless shopping experiences.
- Cross-Functional Collaboration: Work with the Digital Marketing Executive to align content strategies, optimize product landing pages, and improve ecommerce website performance to support PPC and SEO goals.
- Performance Tracking: Monitor, analyze, and report on ecommerce-specific metrics (e.g., conversion rates, average order value, cart abandonment) using tools like Google Analytics, Google Search Console, and SEMrush.
- Conversion Optimization: Identify and implement opportunities for conversion rate optimization (CRO) across ecommerce touchpoints, such as product pages, checkout processes, and promotional campaigns, to maximize online sales.
- Technical Collaboration: Partner with web developers and designers to implement PPC landing page enhancements and SEO improvements tailored to ecommerce functionality and user experience.
- Industry Awareness: Stay current with the latest PPC, SEO, and ecommerce trends, including algorithm updates, consumer behavior, and digital marketing tools, to drive competitive online growth.
What We Are Looking For
- Experience: Proven track record in a similar SEM/SEO role, with extensive expertise in PPC campaign management for ecommerce platforms.
- PPC Expertise: Strong knowledge of Google Ads, Bing Ads, and related tools, with a focus on optimizing paid search campaigns to drive ecommerce sales and ROI.
- SEO Knowledge: Solid understanding of SEO strategies to support organic traffic and product visibility on ecommerce websites.
- Analytical Skills: Excellent ability to analyze PPC and SEO data, derive actionable insights, and optimize ecommerce performance metrics like conversion rates and revenue.
- Technical Skills: Working knowledge of HTML, CSS, and website administration to enhance ecommerce PPC landing pages and SEO initiatives.
- Collaboration: Ability to manage UK & Ireland ecommerce PPC accounts independently while effectively partnering with global teams in the EU, USA, and Australia.
- Organization: Strong organizational and time management skills to balance 80% regional ecommerce PPC focus with 20% global collaboration.
- CMS Experience: Experience with CMS platforms tailored for ecommerce is a plus.
Qualifications
- Education: Degree or diploma in Marketing, Digital Media, or a related field or related work experience.
- Certifications: Google Ads and/or Google Analytics certification is seen as a plus.
- Local Expertise: Experience with local SEO and managing business listings, such as Google Business Profiles, to complement ecommerce PPC efforts.
- Ecommerce Integration: Familiarity with content marketing and social media integration to enhance ecommerce campaign performance and customer engagement.
Why Join Us?
- Flexible Work: Enjoy the freedom of flexible remote working arrangements.
- Collaborative Environment: Work with a dynamic, international team across the UK, Ireland, EU, USA, and Australia in an ecommerce-focused setting.
- Diverse Opportunities: Manage diverse ecommerce PPC accounts and contribute to varied online platforms and industries.
- Growth Support: Access training and development resources to enhance your PPC, SEO, and ecommerce skills.
Application Process
To apply, please submit your resume and a cover letter detailing your relevant PPC and SEM experience, particularly in managing ecommerce accounts for the UK & Ireland, and why you are an excellent fit for this role. We look forward to reviewing your application!
SEM/SEO Marketing Specialist employer: Kingspan Water & Energy
Contact Detail:
Kingspan Water & Energy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEM/SEO Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO, especially those relevant to ecommerce. This will not only help you during interviews but also demonstrate your passion for the field and your commitment to staying updated.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in PPC and SEO. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of successful PPC campaigns you've managed, focusing on metrics like conversion rates and ROI. Being able to articulate your achievements will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to explain how you've used tools like Google Analytics and SEMrush to optimise campaigns. Highlighting your data-driven approach will resonate well with the hiring team.
We think you need these skills to ace SEM/SEO Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing PPC campaigns, particularly for ecommerce. Use specific metrics to demonstrate your success, such as increased conversion rates or ROI improvements.
Craft a Compelling Cover Letter: In your cover letter, emphasise your passion for digital marketing and your data-driven approach. Mention specific tools you’ve used, like Google Ads or SEMrush, and how they have contributed to your previous successes.
Showcase Relevant Skills: Clearly outline your skills in both PPC and SEO. Discuss your analytical abilities and any technical skills, such as knowledge of HTML or CMS platforms, that are relevant to the role.
Highlight Collaborative Experience: Since the role involves working with international teams, mention any past experiences where you collaborated across different regions or departments. This will show your ability to work effectively in a global context.
How to prepare for a job interview at Kingspan Water & Energy
✨Showcase Your PPC Expertise
Be prepared to discuss your experience with Google Ads and Bing Ads in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your hands-on knowledge and ability to drive ecommerce growth.
✨Demonstrate Analytical Skills
Since this role requires strong analytical abilities, come equipped with examples of how you've used data to optimise PPC and SEO performance. Discuss tools like Google Analytics and SEMrush, and be ready to explain how you derived actionable insights from metrics.
✨Understand SEO Fundamentals
As part of the role involves supporting SEO initiatives, brush up on your SEO knowledge. Be ready to talk about on-page, off-page, and technical SEO strategies you've implemented, and how they contributed to improving organic search visibility for ecommerce sites.
✨Prepare for Collaboration Questions
This position requires working with international teams, so expect questions about your collaboration skills. Think of examples where you've successfully partnered with others to achieve common goals, especially in a digital marketing context.
