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For Companies At a Glance
- Tasks: Drive digital marketing and data analytics for social media campaigns.
- Company: Join Blue Education, empowering students to achieve academic excellence and personal growth.
- Benefits: Gain real-world experience, mentorship, and flexible hybrid working arrangements.
- Why this job: Make a meaningful impact in education while developing your marketing and analytics skills.
- Qualifications: Bachelor's degree or currently enrolled in relevant fields; Mandarin proficiency is a plus.
- Other info: This unpaid placement offers valuable experience without the responsibilities of permanent roles.
Location: London, with hybrid working available
Salary: Unpaid
Expense: Work related travel can be expensed
About us
At Blue Education, our unwavering mission is to empower students on their journey to academic excellence and personal growth, guiding them toward the realisation of their dreams to attend the world's most prestigious universities. We recognise the unique challenges that international students face, from mastering complex subjects to adapting to new cultures and educational systems. Our commitment is to provide comprehensive, personalised, and culturally sensitive tutoring services that foster confidence, competence, and global mindedness.
Our core values drive our mission:
- Excellence: We uphold the highest standards of academic rigour and teaching excellence, helping students achieve their full potential and stand out in competitive admissions processes.
- Diversity and Inclusivity: We embrace and celebrate the rich tapestry of cultures and backgrounds that international students bring, fostering an inclusive environment where every student feels valued and supported.
- Individualised Approach: We understand that every student is unique, and we tailor our tutoring to their specific needs and goals, nurturing their strengths and addressing their challenges.
- Global Perspective: We instil a global perspective in our students, preparing them not only for academic success but also for a life enriched by cross-cultural understanding and collaboration.
- Continuous Learning: We are committed to the continuous development of our tutors and the evolution of our teaching methods to stay at the forefront of educational excellence.
At Blue Education, we are not just tutors; we are mentors, advocates, and partners in your educational journey. Our ultimate goal is to see our students thrive academically, gain admission to the world's top universities, and go on to make meaningful contributions to society.
Responsibilities
As a Marketing Work Placement for Social Media & Data Analytics, you will play a key role in driving our digital marketing efforts and data-driven decision-making.
- Social Media: Research & User Interaction: Stay updated on social media trends to create timely, relevant content, and respond promptly to user comments and messages to foster engagement and build trust with our audience.
- Content Management & Campaign Execution: Schedule and publish posts on WeChat according to the content calendar, ensuring consistency and engagement, while assisting in the planning and execution of social media campaigns to grow our audience.
- Data Analytics: Performance Tracking & Audience Insights: Use analytics tools to monitor social media performance, identify key trends, and research audience behaviour to improve targeting and messaging.
- Effectiveness Evaluation & Visualisation: Conduct regular evaluations of campaign effectiveness and user growth, reporting insights to the Marketing Coordinator, and present findings in visually appealing formats to guide marketing strategies.
Qualifications and Skills
- Education: Bachelor’s degree (or currently enrolled) in Marketing, Business, Data Analytics, Communications, or related fields. Master’s degree preferred, particularly in data analytics, business intelligence, or marketing analytics.
- Technical Skills: Proficiency in Social Media Platforms and Tools: Hands-on experience with platforms like WeChat, Xiaohongshu, and TikTok. Familiarity with their analytics dashboards and engagement tools.
- Analytics Tools Expertise: Basic to intermediate knowledge of Excel (including pivot tables), with experience in specialised tools like Sensors Analytics, GrowingIO or WeChat Official Account Analytics being highly desirable. Understanding of data visualisation software (e.g., Tableau, Power BI) is a plus.
- Soft Skills: Strong written and verbal communication skills in English; Mandarin proficiency is a significant advantage for working on Chinese platforms. Analytical Mindset: Ability to interpret data insights and propose data-driven strategies. Attention to Detail: Ensuring accuracy in data reporting and analysis. Creativity & Initiative: Proactively generating ideas for improving campaigns and performance tracking. Collaboration & Independence: Comfortable working both in teams and autonomously to meet goals effectively.
What We Offer
- Real-world experience in social media marketing and data analytics.
- Mentorship and support from experienced marketing professionals.
- Flexible hybrid working arrangements.
- Opportunity to make a meaningful impact in the education industry.
We value diversity and are committed to fostering an inclusive environment for all candidates, ensuring full compliance with UK employment regulations. This internship is designed to provide candidates with a diverse and enriching work experience, focusing on skill development and career growth. Interns will not be expected to undertake the responsibilities or obligations of permanent employees. If you are passionate about helping talented young people achieve their potential, we encourage you to apply for this exciting opportunity today!
Chinese Speaking Marketing Data Analytics & Social Media_Work Placement employer: Blue Education
Contact Detail:
Blue Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chinese Speaking Marketing Data Analytics & Social Media_Work Placement
✨Tip Number 1
Familiarise yourself with the latest trends on social media platforms like WeChat and TikTok. Understanding what content resonates with users can help you stand out during interviews, as you'll be able to discuss relevant strategies and ideas.
✨Tip Number 2
Brush up on your data analytics skills, especially with tools like Excel and any specific analytics software mentioned in the job description. Being able to demonstrate your ability to interpret data and provide insights will make you a more attractive candidate.
✨Tip Number 3
Showcase your creativity by preparing a few campaign ideas or content strategies that could work for Blue Education. This proactive approach will demonstrate your initiative and passion for the role, making a lasting impression.
✨Tip Number 4
Highlight your Mandarin proficiency if applicable, as it’s a significant advantage for this position. Being able to communicate effectively on Chinese platforms will set you apart from other candidates.
We think you need these skills to ace Chinese Speaking Marketing Data Analytics & Social Media_Work Placement
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, data analytics, and social media. Emphasise any specific projects or roles where you've used platforms like WeChat or TikTok.
Craft a Compelling Cover Letter: In your cover letter, express your passion for education and how your skills align with Blue Education's mission. Mention your proficiency in Mandarin and how it can benefit their social media strategy.
Showcase Your Analytical Skills: Provide examples of how you've used data analytics tools in previous roles or projects. Highlight any experience with Excel, Sensors Analytics, or data visualisation software to demonstrate your technical capabilities.
Demonstrate Cultural Awareness: Since the role involves working with international students, mention any experiences that showcase your understanding of diverse cultures and how you can contribute to an inclusive environment at Blue Education.
How to prepare for a job interview at Blue Education
✨Showcase Your Language Skills
Since Mandarin proficiency is a significant advantage for this role, be prepared to demonstrate your language skills during the interview. You might be asked to discuss your experience with Chinese social media platforms or even answer questions in Mandarin.
✨Familiarise Yourself with Social Media Trends
Research current trends on platforms like WeChat, Xiaohongshu, and TikTok. Be ready to discuss how these trends can be leveraged in marketing strategies, as well as any relevant content ideas you might have.
✨Prepare Data-Driven Insights
Brush up on your analytical skills and be prepared to discuss how you would use data analytics tools to track performance and audience insights. Consider bringing examples of how you've used data in past projects or studies.
✨Demonstrate Your Creativity
This role requires creativity in campaign execution. Think of innovative ideas for social media campaigns that could engage the audience effectively. Be ready to share these ideas during the interview to showcase your initiative.
