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- Tasks: Lead digital strategy across social media, SEO, and email marketing.
- Company: Join a global B2B financial services provider making waves in the industry.
- Benefits: Enjoy flexible working options and a dynamic work environment.
- Why this job: Be at the forefront of digital marketing, driving real impact and innovation.
- Qualifications: 5+ years in digital marketing, with expertise in SEO and website management.
- Other info: Ideal for those passionate about data-driven marketing and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
A global B2B financial services provider is seeking a Website Manager to define and lead the digital strategy across social media, SEM, SEO, website, and email marketing.
Responsibilities:
- Define and lead the digital strategy across social media, SEM, SEO, website, and email
- Own SEO performance, ensuring content and digital assets are fully optimised
- Track and analyse website performance to drive continuous improvement
- Support marketing automation migration
- Partner with Data & Insights team to ensure actionable digital marketing workflows
- Plan and execute digital marketing activities, including SEO/SEM, social media, website, and email marketing
- Use analytics to understand customer interactions across channels, optimizing conversion points and user funnels
- Map out the customer and user journeys, identifying key touchpoints and areas for improvement
- Work with the wider Marketing team to execute and manage the recommended paid search and social activity to support brand development
- Track and evaluate the performance of digital marketing activities (email, search and social) to continually optimise results
- Define guidance and best practices for the Marketing teams to ensure digital content is developed and leverages keyword research that will positively influence search engine rankings
- Champion best practice, capture learnings, standardise reporting and support regional marketing teams with their activity as appropriate
Requirements:
- 5+ years experience in hands-on digital marketing experience
- Professional / Financial services experience preferable
- Demonstrate strong expertise in LinkedIn, SEO, and website management
- Experience with A/B testing, nurturing and campaign analysis
- Comfortable writing copy for social media, emails, landing pages
- Excellent attention to detail
- Ability to work across multiple projects whilst maintaining high standards
- Strong communicator
- Able to demonstrate understanding of marketing planning
- Shows curiosity to learn from others and seeks best practices ideas to make improvements
- Eligible to work in the UK
Website Manager employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and SEM. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of how you've improved website performance in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Engage with our content on social media platforms, particularly LinkedIn. Commenting on posts or sharing relevant articles can help you get noticed and show your genuine interest in the company and its digital strategy.
✨Tip Number 4
Network with professionals in the financial services sector. Attend industry events or webinars to connect with others who may have insights into the role and can provide valuable advice or referrals.
We think you need these skills to ace Website Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in digital marketing, particularly in SEO, SEM, and website management. Use specific examples that demonstrate your expertise and achievements in these areas.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's needs. Mention your experience with analytics and how you've used data to drive improvements in previous roles.
Showcase Your Digital Skills: Include any certifications or courses related to digital marketing, SEO, or social media management. This will help you stand out as a candidate who is committed to continuous learning and improvement.
Highlight Team Collaboration: Since the role involves working with various teams, emphasise your ability to collaborate effectively. Provide examples of past projects where you partnered with others to achieve successful outcomes.
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Showcase Your Digital Strategy Knowledge
Be prepared to discuss your experience in defining and leading digital strategies. Highlight specific examples where you've successfully implemented SEO, SEM, or social media campaigns, and how they contributed to overall business goals.
✨Demonstrate Analytical Skills
Since the role involves tracking and analysing website performance, come equipped with examples of how you've used analytics tools to optimise digital marketing efforts. Discuss any A/B testing you've conducted and the insights gained from those experiences.
✨Highlight Collaboration Experience
This position requires working closely with various teams, including Data & Insights and Marketing. Share instances where you've collaborated effectively with cross-functional teams to achieve common objectives, emphasising your communication skills.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare to discuss how you would approach mapping customer journeys or optimising conversion points based on hypothetical scenarios, showcasing your strategic thinking.
