Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2B marketing strategies and create compelling messaging for our service offerings.
- Company: Join Liberty Blume, a dynamic tech-enabled business services provider under Liberty Global.
- Benefits: Enjoy competitive salary, 25 days leave, wellness benefits, and a matched pension scheme.
- Why this job: Be part of an innovative team driving impactful solutions in a fast-paced environment.
- Qualifications: Experience in B2B marketing, excellent communication skills, and familiarity with CRM tools required.
- Other info: We value diversity and are committed to creating an inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a strategic and customer-centric B2B Senior Product Marketing Manager to help drive adoption of our service offerings and support our growth ambitions. This role will sit at the intersection of Product, Sales, and Marketing—leading efforts to define value propositions, shape go-to-market strategy, and drive commercial impact. You’ll own positioning, messaging, and enablement materials that clearly articulate our offerings to business decision-makers in our B2B target market. This role is ideal for a marketer who demonstrates a curious mindset, takes a collaborative and proactive approach, is a great problem solver and embraces the opportunity to build something from the ground up that will deliver with impact.
What will you be doing?
- Define and execute go-to-market strategies for several new and existing service offerings
- Develop clear, differentiated positioning and messaging for relevant customer segments and buyer personas
- Work closely with the Product & Solutions team to conduct market research, customer interviews, and competitive analysis and to translate the insights into compelling value propositions
- Collaborate with Demand Generation to ensure product strategy and execution complements Liberty Blume brand marketing and to build omnichannel campaigns that drive qualified leads and new business sales
- Own development and maintenance of buyer personas and customer decision journeys, ensuring messaging and content speak to real-world drivers and barriers
- Partner with Sales to create and deliver high-impact sales enablement tools (e.g. pitch decks, talk tracks) that tell the story of our service offering
- Support post-sale adoption and expansion by partnering with Customer Success and Product teams to deliver onboarding materials, playbooks, or in-life content
- Work closely with Customer Leads and Product teams to ensure messaging reflects real-world needs, use cases, and feedback
- Collaborate with Product and Commercial teams on packaging, pricing narratives, and solution structuring to support sales effectiveness
- Support the creation and management of marketing collateral such as case studies, white papers, blog content, and website copy
- Lead or contribute to product/solution launches, ensuring alignment across teams and readiness across all channels
- Define and track success metrics, using data to refine positioning, content, and GTM execution
- Ensure messaging consistency and narrative cohesion across solution lines (e.g. Managed Services, Financial Services, Sustainability)
- Build key stakeholder relationships across Liberty Blume and the Liberty Global Group
We tend to look for people with:
- Proven ability to position and market services in a way that resonates with business decision-makers (e.g., CFOs, COOs, CHROs)
- Excellent communication and storytelling skills, with the ability to simplify complex service offerings
- Experience with sales enablement and working cross-functionally with sales, service, and marketing teams
- Strong understanding of the B2B buyer journey, particularly for service-based solutions
- Familiarity with CRM and marketing automation platforms (e.g. Salesforce, HubSpot, Marketo)
- Proven ability to influence and drive outcomes across cross-functional teams
- Experience managing external agencies or consultants to deliver impactful results
- Strong interpersonal and communication skills, with the ability to collaborate at all levels
- Comfortable thriving in a fast-paced, dynamic environment
What’s in it for you?
- Competitive salary and bonus
- 25 days annual leave with the option to purchase 5 more
- Access to wellbeing and mental health benefits such as the Calm app, personal medical, critical illness cover and dental insurance
- Matched pension contribution up to 10%
- Access to our online learning platform to continue to develop and grow your career with us
- The chance to join an innovative, fast-paced and passionate team
Who we are:
Liberty Blume, a Liberty Global company, is a rapidly growing business services provider, specialising in tech-enabled back-office solutions. Our mission is to deliver efficiency, scale and value to our customers through Business, Procurement and Financial Solutions. If you’re curious, customer centric and enjoy being one step ahead, join us on our scale up journey and unlock your freedom to grow!
Liberty Global is an equal opportunity employer, committed to an inclusive environment and accommodating all candidates. We’re eager to hear from you, no matter your background.
Senior Product Marketing Manager (B2B) employer: Virgin Media Business Ireland
Contact Detail:
Virgin Media Business Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager (B2B)
✨Tip Number 1
Familiarise yourself with our service offerings and the B2B market landscape. Understanding the specific needs of business decision-makers, like CFOs and CHROs, will help you articulate how our solutions can address their challenges.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in product marketing. Engaging with industry peers can provide insights into effective strategies and trends that resonate with our target audience.
✨Tip Number 3
Showcase your ability to collaborate across teams by sharing examples of past projects where you worked closely with sales, product, and marketing teams. Highlighting your cross-functional experience will demonstrate your fit for this role.
✨Tip Number 4
Prepare to discuss how you would approach developing buyer personas and customer decision journeys. Having a clear strategy for these elements will show us that you understand the importance of targeted messaging in driving adoption.
We think you need these skills to ace Senior Product Marketing Manager (B2B)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Product Marketing Manager position. Understand the key responsibilities and required skills, such as defining go-to-market strategies and collaborating with cross-functional teams.
Tailor Your CV: Customise your CV to highlight relevant experience in B2B marketing, product positioning, and sales enablement. Use specific examples that demonstrate your ability to resonate with business decision-makers and drive commercial impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and customer-centric approach. Mention how your previous experiences align with the company's goals and how you can contribute to their growth ambitions.
Showcase Your Communication Skills: In both your CV and cover letter, emphasise your excellent communication and storytelling skills. Provide examples of how you've simplified complex service offerings and created impactful sales enablement tools in past roles.
How to prepare for a job interview at Virgin Media Business Ireland
✨Understand the B2B Landscape
Familiarise yourself with the B2B market, especially in relation to service-based solutions. Be prepared to discuss how you can position and market services effectively to business decision-makers like CFOs and COOs.
✨Showcase Your Storytelling Skills
Demonstrate your ability to simplify complex service offerings through compelling narratives. Prepare examples of how you've successfully communicated value propositions in previous roles.
✨Highlight Cross-Functional Collaboration
Be ready to discuss your experience working with sales, product, and marketing teams. Share specific instances where your collaboration led to successful outcomes, particularly in sales enablement.
✨Prepare for Market Research Discussions
Expect questions about your approach to market research and competitive analysis. Think of examples where you've translated insights into actionable strategies that drove commercial impact.
