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For Companies At a Glance
- Tasks: Lead product positioning, messaging, and go-to-market strategies for mobile identity solutions.
- Company: IDlayr is transforming online identity for a mobile-first world, enhancing security and user experience.
- Benefits: Enjoy competitive salary, flexible remote work, and share ownership opportunities.
- Why this job: Join a fast-paced startup and shape the future of mobile identity for leading enterprises.
- Qualifications: 4-7 years in product marketing, preferably in B2B SaaS or cybersecurity; strong communication skills required.
- Other info: Show us your CV and examples of your product marketing work!
The predicted salary is between 36000 - 60000 £ per year.
About Us
IDlayr is re-inventing online identity for a mobile-first world, helping banks and large enterprises to streamline user experience, improve security and cut fraud. As we scale, we’re looking for a Product Marketing Manager who can help us clearly position our products and business solutions, drive go-to-market success, and tell compelling stories that resonate with enterprise decision makers.
The Role
As Product Marketing Manager, you will be responsible for ensuring that our products resonate with the target market, are well-positioned against competitors, and drive customer acquisition and retention. You will be working closely with product, sales, customer success and engineering teams to deeply understand our technology and translate its value into clear, differentiated narratives for enterprise audiences.
Key Responsibilities
- Product Positioning & Messaging
- Develop clear, differentiated positioning and messaging for our mobile identity solutions.
- Tailor narratives for key buyer personas.
- Go-to-Market (GTM) Execution
- Lead the planning and execution of product and feature launches.
- Partner with product and engineering to ensure market-fit and timing.
- Develop GTM playbooks and sales enablement materials (e.g., battlecards, pitch decks, demo scripts).
- Customer and Market Insights
- Conduct user and customer research to understand pain points and product-market fit.
- Track competitors and industry trends.
- Analyze product usage and funnel data to uncover opportunities.
- Content and Campaign Support
- Collaborate on marketing campaigns with compelling product-centric content (white papers, blog posts, webinars, explainer videos).
- Translate technical features into user benefits for demand gen and lifecycle marketing.
- Sales and Customer Enablement
- Equip sales and CS teams with training, playbooks, and objection-handling content.
- Create case studies, testimonials, and proof points from early customers.
Requirements
- 4–7 years of product marketing experience, ideally in B2B SaaS or cybersecurity/identity markets. Fintech/Regtech experience also beneficial.
- Proven track record of marketing API-based products/solutions to enterprise buyers.
- Strong understanding of the enterprise cybersecurity landscape, preferably with exposure to identity (IAM), mobile security or authentication.
- Exceptional written and verbal communication skills, with an ability to simplify technical concepts for business audiences.
- Experience working cross-functionally with Product, Engineering, and Sales teams.
- Comfortable working in a fast-paced, fully remote startup environment.
- Bonus: Familiarity with the buying journey in regulated industries like banking or telco.
What We Offer
- Competitive salary + benefits + share ownership
- Flexible remote working
- A high-impact role in a rapidly growing company
- The chance to shape how the world’s leading enterprises adopt mobile identity
How to Apply
Send us your CV and a short note telling us why you’d be a great fit. If you’ve created product marketing assets for API-based/SaaS products, we’d love to see examples.
Product Marketing Manager - Mobile Identity employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Mobile Identity
✨Tip Number 1
Familiarise yourself with the mobile identity landscape and the specific challenges faced by enterprise decision-makers. Understanding their pain points will help you tailor your conversations and demonstrate how your experience aligns with their needs.
✨Tip Number 2
Network with professionals in the fintech and cybersecurity sectors. Engaging with industry experts can provide insights into current trends and may even lead to referrals, which can significantly boost your chances of landing the role.
✨Tip Number 3
Prepare to discuss your previous experiences in product marketing, especially any work related to API-based products. Be ready to share specific examples of how you've successfully positioned products and driven go-to-market strategies.
✨Tip Number 4
Showcase your ability to communicate complex technical concepts in a simplified manner. During interviews, practice explaining technical features of products in a way that highlights their benefits to business audiences, as this is crucial for the role.
We think you need these skills to ace Product Marketing Manager - Mobile Identity
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in B2B SaaS or cybersecurity. Emphasise any work you've done with API-based products and your understanding of the enterprise cybersecurity landscape.
Craft a Compelling Cover Note: In your cover note, clearly articulate why you are a great fit for the Product Marketing Manager role. Mention specific experiences that align with the job description, such as your ability to develop clear positioning and messaging.
Showcase Relevant Work: If you have created product marketing assets like pitch decks, case studies, or content for API-based products, include links or attachments in your application. This will demonstrate your capability and experience directly related to the role.
Research IDlayr: Familiarise yourself with IDlayr's products and their position in the market. Understanding their mobile identity solutions and the challenges faced by their target audience will help you tailor your application and show genuine interest.
How to prepare for a job interview at Job Traffic
✨Understand the Product and Market
Before the interview, make sure to thoroughly research IDlayr's mobile identity solutions and the competitive landscape. Familiarise yourself with their unique selling points and how they position themselves in the market. This will help you articulate how your experience aligns with their needs.
✨Prepare Compelling Stories
Since storytelling is key in this role, prepare examples from your past experiences where you successfully positioned a product or led a go-to-market strategy. Be ready to discuss the challenges you faced and how you overcame them, as well as the impact of your work on customer acquisition and retention.
✨Showcase Cross-Functional Collaboration
Highlight your experience working with product, sales, and engineering teams. Be prepared to discuss specific instances where you collaborated effectively across departments to achieve a common goal, especially in a fast-paced environment.
✨Demonstrate Communication Skills
Given the importance of communication in this role, practice simplifying complex technical concepts into clear, relatable narratives. You might be asked to explain a technical feature, so think about how you would present it to a non-technical audience.
