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For Companies At a Glance
- Tasks: Lead business development in major EU5 markets, engaging with key publishers and driving partnerships.
- Company: Join an award-winning AdTech company expanding rapidly across Europe after success in the US and UK.
- Benefits: Enjoy health insurance, gym memberships, wellness apps, personalised coaching, and a choice of Mac or Windows.
- Why this job: Be part of a dynamic team shaping the future of programmatic advertising with a collaborative culture.
- Qualifications: 4-5 years in programmatic advertising, with a proven track record in acquiring top-tier publishers.
- Other info: Fluency in European languages is a plus; this role offers significant growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
Overview
This award-winning full stack solution is accelerating its growth into major European markets off the back of sharp success in the US and UK. We are now hiring for a Business Development Director to unlock direct supply integrations across major EU5 markets outside of the UK, covering FR, ES, DE and IT.
The role:
- Shape our GTM plan and identify which markets we go after first, second etc.
- Map out the relevant key publishers in each market.
- Create an account-based marketing approach to engage with decision makers & influencers.
- Work with Sales Ops and Marketing to create an automated but personalised lead generation process that can be repeated across markets.
- Have thoughtful and well planned outreach using a multi-touch approach.
- Leverage sales collateral, events and your network to contract with target publishers.
- Setup meetings, pitch and close partnerships (3-9 months sales cycles).
- Sales and pipeline forecasting and reporting (and recommendations) into SLT.
Qualifications:
- Likely you will have/need a minimum 4-5 years experience working on the supply-side of programmatic advertising ecosystem either at a media network, tech vendor or similar.
- Proven track record of acquiring top tier publishers across EU5 markets.
- European Languages (French, Spanish, German, Italian) are desirable.
About you:
- Gravitas with influencing skills.
- Naturally positive and tenacious, equally comfortable with cold and warm outreach.
- Ambitious and goal oriented - and a track record to prove it.
- You are regarded as a publisher/supply-side expert.
- Self-organised but work well in a collaborative environment.
What’s on offer:
- Health Insurance.
- Gym.
- Wellness apps subscription.
- Cycle to work.
- Personalised coaching and career support.
- Life assurance.
- Pension.
- Choice of Mac or Windows.
- ...and much more.
Business Development Director (AdTech) - Publishers EU5 employer: Diagonal recruitment
Contact Detail:
Diagonal recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Director (AdTech) - Publishers EU5
✨Tip Number 1
Network actively within the AdTech community, especially focusing on EU5 markets. Attend industry events and webinars to connect with key players and decision-makers in the publishing sector.
✨Tip Number 2
Familiarise yourself with the specific challenges and opportunities in the programmatic advertising ecosystem across France, Spain, Germany, and Italy. This knowledge will help you tailor your approach when engaging with potential partners.
✨Tip Number 3
Develop a strong understanding of account-based marketing strategies. This will enable you to create personalised outreach plans that resonate with decision-makers at target publishers.
✨Tip Number 4
Leverage your existing network to gain introductions to key publishers in the EU5 markets. A warm introduction can significantly increase your chances of securing meetings and closing partnerships.
We think you need these skills to ace Business Development Director (AdTech) - Publishers EU5
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the programmatic advertising ecosystem, especially any roles involving supply-side operations. Use specific metrics to demonstrate your success in acquiring top-tier publishers.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of the EU5 markets and your strategic approach to business development. Mention your language skills and how they can benefit the role, particularly in engaging with decision makers in France, Spain, Germany, and Italy.
Showcase Your Achievements: Include examples of successful partnerships you've established in previous roles. Highlight your sales forecasting abilities and any innovative lead generation processes you’ve implemented that align with the company's goals.
Research the Company: Familiarise yourself with Diagonal recruitment and their position in the AdTech industry. Understanding their products and market strategy will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at Diagonal recruitment
✨Research the Company and Market
Before your interview, make sure to thoroughly research the company and its position in the AdTech industry. Understand their products, services, and recent achievements, especially in the EU5 markets. This will help you tailor your responses and demonstrate your genuine interest.
✨Prepare Your Success Stories
Be ready to discuss specific examples from your past experience that showcase your ability to acquire top-tier publishers and drive business growth. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements effectively.
✨Showcase Your Language Skills
If you speak any of the desired European languages (French, Spanish, German, Italian), be sure to mention this during the interview. Highlight how your language skills can help in building relationships with publishers in those markets.
✨Demonstrate Your Strategic Thinking
The role requires shaping a go-to-market plan and identifying key publishers. Be prepared to discuss your approach to market analysis and account-based marketing strategies. Show how you would prioritise markets and engage decision-makers effectively.
