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- Tasks: Lead media strategies and build relationships to secure impactful coverage for clients.
- Company: Golin is a progressive PR agency focused on innovative communication strategies for diverse global markets.
- Benefits: Enjoy flexible working, career development opportunities, and a supportive, inclusive culture.
- Why this job: Join a winning team recognised for excellence in PR, working with top tech brands.
- Qualifications: Proven media expertise, strong network in tech, and substantial agency experience required.
- Other info: Minimum two days in the office; embrace creativity and personal commitments.
The predicted salary is between 36000 - 60000 £ per year.
About Golin: At Golin, we believe in balancing collaboration, learning and flexibility to help you do your best work. That’s why we ask for a minimum of two days in the office, giving you the freedom to shape the rest of your week around personal commitments and creative inspiration. Our inclusive culture, wellbeing initiatives and commitment to ongoing career development ensure you feel valued, supported and empowered from day one. We are a progressive public relations agency, designed to reach a profoundly diverse global market. We proudly reclaim and redefine PR at a time when earning attention has never been more important. Our progressive approach aligns earned first, data driven creative with the customer journey, to build relevance and deliver maximum impact for our clients. We’re also proud of the work we do and our agency values, and even prouder when it is recognised by our peers. In the last year we’ve won two Cannes Lion Grand Prix’s and PRWeek’s large consultancy of the year. It’s a testament to our team’s excellent work and dedication to innovation and client service.
The Team: We work across a portfolio of world-class brands in enterprise and consumer technologies and, as well as working on UK accounts, we manage a number of hub accounts from across the world. As part of a dynamic global network, we have dedicated technology hubs in London, San Francisco, Dallas, New York, and Singapore. Our philosophy is to simplify the complex. We work with big and small technology and corporate brands to humanise their approach to comms. We take the most technical subjects and turn them into human stories. We make consumer technologies relevant to people’s lives. And we introduce new and exciting disruptors to the market. We do this through an integrated approach – bringing together traditional PR strategies with social media, internal comms, and executive comms, and ensuring all elements are present in all activity, from day-to-day retainer work through to big hitting campaigns.
The Role: As a Senior Manager you will be the team's go-to media expert, responsible for crafting and executing high impact media strategies for our clients. With a deep understanding of the national, broadcast, and business media landscape, you will build relationships that drive coverage, manage crises, and position clients as industry leaders. You’ll also collaborate closely with our account handling team to ensure media relations efforts align seamlessly with broader client strategies.
- Key Responsibilities:
- Media Relations: Develop and execute media strategies to secure impactful coverage in national, broadcast, and business outlets. Cultivate and maintain strong relationships with key journalists, editors, and producers across target media. Proactively identify media opportunities to position clients as thought leaders in their industries. Handle crisis communications with precision, ensuring client reputations remain intact.
- Strategic Leadership: Act as a media lead on key client accounts, ensuring results exceed expectations. Partner with account handlers to align media relations strategies with overall client goals. Provide guidance and training to junior team members on media best practices.
- Client Management: Build trusted relationships with clients by consistently delivering exceptional results. Offer strategic counsel on media opportunities, risks, and trends. Prepare clients for media interviews, including message development and media training.
- Industry Expertise: Stay ahead of trends in the media landscape, technology sector, and PR industry. Leverage data and analytics to measure the impact of media strategies and adjust accordingly.
What We’re Looking For:
- Media Expertise: Proven experience in securing coverage across national, broadcast, and business media outlets. A strong network of media contacts, particularly in the tech sector. Exceptional pitching skills with a track record of delivering top-tier media coverage.
- Professional Experience: Substantial experience, preferably within an agency environment. Experience working with technology clients is highly preferred.
- Strategic Thinking: Ability to craft and implement media strategies that drive results. Skilled in crisis communications and issues management is a bonus.
- Leadership Skills: Strong interpersonal and team management skills, with the ability to inspire and mentor others. Adept at managing multiple projects and priorities in a fast-paced environment.
- Communication Skills: Outstanding verbal and written communication skills. Experience preparing and presenting strategies, results, and recommendations to clients and internal teams.
What We Offer:
- A collaborative and innovative work environment.
- Opportunities to work with some of the most exciting brands in tech.
- Career development and training opportunities tailored to your growth.
Senior Manager (Account Director) - Up to £50k London, England, United Kingdom employer: Golin
Contact Detail:
Golin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager (Account Director) - Up to £50k London, England, United Kingdom
✨Tip Number 1
Network with professionals in the PR and media industry, especially those who have experience with technology clients. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with Golin's recent campaigns and awards, such as the Cannes Lion Grand Prix. This knowledge will help you demonstrate your understanding of their values and approach during interviews.
✨Tip Number 3
Prepare to discuss your media strategies and past successes in detail. Be ready to share specific examples of how you've secured coverage and managed client relationships effectively.
✨Tip Number 4
Showcase your crisis communication skills by preparing a case study of a challenging situation you've navigated. Highlight your strategic thinking and how you maintained client reputations under pressure.
We think you need these skills to ace Senior Manager (Account Director) - Up to £50k London, England, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media relations and strategic leadership. Use specific examples that demonstrate your ability to secure coverage and manage client relationships, particularly in the tech sector.
Craft a Compelling Cover Letter: In your cover letter, express your passion for public relations and your understanding of Golin's values. Mention how your skills align with their needs, especially your media expertise and crisis communication skills.
Showcase Your Media Network: If you have a strong network of media contacts, particularly in the technology sector, make sure to mention this in your application. Highlight any successful campaigns or media strategies you've executed that involved these contacts.
Proofread and Edit: Before submitting your application, carefully proofread your documents. Ensure there are no spelling or grammatical errors, and that your writing is clear and professional. This reflects your attention to detail, which is crucial for the role.
How to prepare for a job interview at Golin
✨Research Golin's Values
Before your interview, take some time to understand Golin's core values and recent achievements. Familiarise yourself with their approach to PR and how they balance collaboration, learning, and flexibility. This will help you align your answers with their culture and demonstrate your genuine interest in the company.
✨Showcase Your Media Expertise
As a Senior Manager, you'll need to highlight your experience in securing media coverage. Prepare specific examples of successful media strategies you've executed in the past, particularly in the tech sector. Be ready to discuss how you built relationships with journalists and handled crisis communications.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your strategic thinking and crisis management skills. Think of situations where you've had to navigate challenges in media relations or client management. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Demonstrate Leadership Skills
Golin is looking for someone who can inspire and mentor others. Be prepared to discuss your leadership style and provide examples of how you've guided junior team members or managed multiple projects. Highlight your ability to foster a collaborative environment and drive results.
