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- Tasks: Join our team to create and manage engaging social media content and influencer campaigns.
- Company: Zooplus is Europe's leading online pet platform, dedicated to bringing joy to pets and their owners.
- Benefits: Enjoy a hybrid work setup, 20% discount in our shop, and opportunities for internal training.
- Why this job: Be part of a passionate team that values creativity, collaboration, and making a positive impact.
- Qualifications: 2-3 years in Social Media or Influencer Marketing; degree in relevant fields; strong content creation skills.
- Other info: Work with over 1,000 professionals across Europe in a diverse and inclusive environment.
The predicted salary is between 28800 - 48000 £ per year.
More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year. We’re on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.
Support the Social Media Teamlead in creating, planning, and managing zooplus' social media strategy across all channels, including content creation and campaign execution. Develop and implement a comprehensive influencer marketing strategy, including identifying opportunities, managing campaigns, and nurturing long-term relationships with key influencers. Monitor social media trends and technical developments to maintain zooplus' industry-leading position in online marketing through innovative storytelling and content. Create engaging social media content that reflects business goals, working closely with Content Marketing, Campaign Management, Vendor Management, and Own Brands teams. Generate monthly reports on social media and influencer marketing performance, monitor KPIs, and track brand reputation across all channels. Ensure brand consistency in copy through tone, voice, and terminology across all countries, while actively steering Own Brand/Supplier bookings. Drive team competence in Meta, Youtube, Pinterest, and TikTok to develop and improve channel strategies.
Qualifications
- 2-3 years' experience in Social Media or Online/Influencer Marketing, including TikTok/Tiktok Shop
- University degree in Economics, Marketing, Digital Media, Communications or related fields
- Strong sense for Social Media & Influencer Content, Online Storytelling, and analytical skills
- Proven experience creating engaging content for various social media platforms
- Proficient in social media platforms and multi-social posting programs
- Native English speaker, with strong understanding of local culture
- Strong computer skills using Microsoft Office and Adobe Suites
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations. Our benefits: 20% discount in our zooplus shop, internal and external training, team events.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Social Media Manager (all genders) employer: zooplus AG
Contact Detail:
zooplus AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager (all genders)
✨Tip Number 1
Familiarise yourself with zooplus' brand values of Care, Courage, Openness, and Simplicity. Tailor your conversations and interactions to reflect these values, as they are at the core of their mission and will resonate well during interviews.
✨Tip Number 2
Stay updated on the latest trends in social media and influencer marketing, especially on platforms like TikTok, Meta, and Pinterest. Being able to discuss current trends and how they can be leveraged for zooplus will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 3
Prepare to showcase your previous work in social media management. Have examples ready that highlight your ability to create engaging content and manage successful campaigns, particularly those that align with the pet industry or similar sectors.
✨Tip Number 4
Network with professionals in the pet industry and social media marketing. Engaging with influencers and other marketers can provide insights into best practices and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Social Media Manager (all genders)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and influencer marketing. Focus on your achievements and how they align with zooplus' mission to create joy for pets and their parents.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of the pet industry. Mention specific campaigns or content you've created that demonstrate your skills and creativity.
Showcase Your Content Creation Skills: Include examples of your previous work, such as links to social media posts or campaigns you've managed. This will give the hiring team a clear idea of your style and effectiveness in engaging audiences.
Highlight Analytical Skills: Emphasise your ability to monitor KPIs and generate reports. Provide examples of how you've used data to inform your social media strategies and improve performance in past roles.
How to prepare for a job interview at zooplus AG
✨Showcase Your Social Media Savvy
Make sure to highlight your experience with various social media platforms, especially TikTok. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Demonstrate Your Analytical Skills
Since the role involves monitoring KPIs and generating reports, be ready to talk about how you've used data to inform your social media strategies in the past. Bring examples of how you tracked performance and adjusted tactics accordingly.
✨Emphasise Collaboration
This position requires working closely with multiple teams. Share examples of how you've successfully collaborated with others, particularly in content creation or campaign management, to achieve common goals.
✨Align with Company Values
Familiarise yourself with zooplus' core values: Care, Courage, Openness, and Simplicity. Think of ways to incorporate these values into your answers during the interview, demonstrating that you're a good cultural fit for the company.
