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- Tasks: Lead marketing campaigns for new gym openings and refurbishments to drive membership growth.
- Company: The Gym Group is a leading budget gym chain, known for its fun and inclusive culture.
- Benefits: Enjoy a hybrid work model, career development opportunities, and a supportive team environment.
- Why this job: Join a top-rated workplace with a mission to make fitness accessible for everyone.
- Qualifications: 3-5 years in marketing, strong communication skills, and a creative mindset are essential.
- Other info: Be part of an innovative team that values diversity and invests in employee wellbeing.
The predicted salary is between 36000 - 60000 £ per year.
Reporting to: Senior Commercial Marketing Manager
Based: Hybrid - 3 days p/w in Clapham Junction
Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging.
What you need to know about us… The Gym Group is not like your average gym! To our members we’re the lowest cost nationwide 24/7 Gym with over 240 gyms and counting! Our teams are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It’s our mission to break down barriers to fitness for all. We’re #1 in our industry when it comes to our values, our culture and our people.
We offer a fantastic place to work in a great working culture. We have been recognised by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams. We may be one of the leading budget gym chains in the UK but there’s nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and silver in wellbeing last year. We’re recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success.
About the role... As Commercial Marketing Manager you will lead in delivering membership growth across our estate through supercharged integrated marketing campaigns on new site openings & refurbishments. In this role, you will work collaboratively with other areas of the business to ensure accurate and timely communication of key trading activities to relevant parties, alongside ensuring each team has access to the relevant information. You will also work alongside our external media, comms and creative agencies to deliver best-in-class media campaigns for our new site openings and refurbishment campaigns.
Key responsibilities...
- Lead the development and execution of integrated commercial and marketing strategies, working closely with internal teams and external agency partners to drive business growth via new site openings & refurbishment campaigns.
- Oversee the planning and delivery of multi-channel marketing campaigns, ensuring alignment with brand objectives across digital, print, and social platforms.
- Work closely with our media agency and in-house team to test and refine budget phasing and channel mix, using a test-and-learn approach to optimise media effectiveness and ROI.
- Partner with the in-house creative studio & Brand Marketing Team to deliver compelling marketing assets to support new gym openings and refurbishment campaigns that drive acquisition and contribute positively to brand health metrics.
- Collaborate with Operations and local teams to design and implement local marketing plans, including events, community engagement, and outreach.
- Track and evaluate the performance of commercial initiatives, using key metrics to inform decision-making and reporting insights to senior leadership.
- Establish and maintain a robust performance measurement framework in partnership with the commercial analytics team, delivering weekly updates to the leadership team.
- Continuously optimise marketing strategies based on campaign performance data and evolving market dynamics.
- Stay ahead of industry trends and competitor activity, identifying opportunities for innovation and differentiation.
- Manage the marketing budget effectively, for new gym openings and refurbishment campaigns ensuring all initiatives are cost-efficient and deliver measurable ROI.
About you...
- 3-5+ years’ experience in a marketing role, ideally in a commercial setting.
- Strong understanding of marketing principles and strategies.
- Strong commercial acumen with an ability to understand data to derive insights that will deliver revenue positive initiatives.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to solve problems effectively.
- Ability to multitask and manage multiple projects in a fast-paced environment.
- Previous experience of working with external media agencies desired, but not essential.
- Previous experience in a subscription or multi-site business desired, but not essential.
Commercial Marketing Manager employer: The Gym Group
Contact Detail:
The Gym Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Manager
✨Tip Number 1
Familiarise yourself with The Gym Group's brand values and culture. Since they pride themselves on being fun, innovative, and inclusive, showcasing your alignment with these values during any interactions can set you apart.
✨Tip Number 2
Research recent marketing campaigns by The Gym Group, especially those related to new site openings and refurbishments. Being able to discuss these campaigns and suggest improvements or new ideas can demonstrate your proactive approach and understanding of their business.
✨Tip Number 3
Network with current or former employees of The Gym Group on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 4
Prepare to discuss how you would measure the success of marketing initiatives. Given the emphasis on performance metrics in the job description, having a clear strategy for tracking and evaluating campaign effectiveness will show that you're results-oriented and data-driven.
We think you need these skills to ace Commercial Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in commercial marketing. Focus on achievements that demonstrate your ability to drive membership growth and manage multi-channel campaigns, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for The Gym Group and its mission. Mention specific examples of how your skills align with their values and the responsibilities of the Commercial Marketing Manager position.
Showcase Your Creativity: Since the role requires creative thinking, include examples of past marketing campaigns you've led or contributed to. Highlight any innovative strategies you implemented that resulted in measurable success.
Highlight Collaboration Skills: The job involves working closely with various teams and external agencies. Emphasise your experience in collaborative projects and your ability to communicate effectively across different departments.
How to prepare for a job interview at The Gym Group
✨Know the Company Culture
Before your interview, take some time to understand The Gym Group's culture and values. They pride themselves on being fun, innovative, and inclusive, so be prepared to discuss how your personal values align with theirs.
✨Showcase Your Marketing Experience
Highlight your 3-5 years of marketing experience, especially in commercial settings. Be ready to share specific examples of successful campaigns you've led, particularly those that involved multi-channel strategies or collaboration with external agencies.
✨Demonstrate Data Savvy
Since the role requires strong commercial acumen, come prepared to discuss how you've used data to inform marketing decisions in the past. Share examples of how you've tracked campaign performance and optimised strategies based on insights.
✨Prepare for Creative Problem-Solving
The Gym Group values creative thinkers who can solve problems effectively. Think of a few challenges you've faced in previous roles and how you approached them creatively. This will show your ability to think outside the box and adapt in a fast-paced environment.
