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For Companies At a Glance
- Tasks: Create engaging multimedia and written content for demand-generation campaigns.
- Company: Join a leading Fintech/SAAS company making waves in the tech industry.
- Benefits: Enjoy hybrid work options, creative freedom, and opportunities for growth.
- Why this job: Be part of a dynamic team that values creativity and storytelling in a fast-paced environment.
- Qualifications: 2-4 years in B2B SaaS content marketing; strong writing and multimedia skills required.
- Other info: Experience with HubSpot and producing webinars/podcasts is a plus.
The predicted salary is between 36000 - 60000 £ per year.
My client is a leading Fintech / SAAS company - They have a role for a Content Marketing Executive to join the team.
This role is ideal for someone who loves storytelling, is creative, has an eye for design, understands SEO, and thrives in a fast-paced, tech-driven environment.
Role Purpose
They are looking for a creative and strategic Content & Marketing Creator to join their marketing team.
You’ll own the end-to-end creation of multimedia and written content: short-form video, graphics, infographics, blogs, web copy, emails, microsites, pitch decks and more that powers our demand-generation campaigns, strengthens brand authority and drives customer engagement.
Reporting to the Marketing Manager and working closely with other members of the team, you’ll translate business goals into content that informs, inspires and converts.
Key Responsibilities
- Strategic Execution: Implement a content marketing plan aligned with growth objectives, target personas, and the customer journey across the funnel.
- Content Writing: Draft and edit clear, engaging written content including blogs, web page content, social posts, internal reports, and newsletters to improve our brand authority.
- Copywriting: Write compelling and targeted copy for a range of formats, including email campaigns, sales enablement materials to drive sales conversions and retention, ensuring accuracy and relevance. Conduct thorough research on industry-related topics.
- SEO & Web Publishing: Optimise content for search engines, AEO and user experience, and publish content to the website via CMS.
- Social Media Content: Manage and grow organic social channels. Create visual and tailored written content, engage with audiences and industry influencers in real time.
- Analytics & optimisation: Track performance using GA4, social analytics and marketing-automation dashboards; translate data into actionable insights for continuous improvement.
- Multimedia production: Plan, film, edit and repurpose short-form videos, social reels, create visual assets (Canva) for campaigns, events and product launches.
Skills & Experience
- 2-4 years’ hands-on experience in B2B SaaS content creation/content marketing, ideally direct experience in working with tech, fintech or financial services brands.
- Proven ability to create and edit multimedia (video, audio, graphics).
- Excellent writing, copy-editing, and proofreading abilities.
- Proficiency in working with Canva and CMS (e.g. Web Flow or WordPress).
- Strong grasp of SEO, keyword research, content analytics and web-publishing best practice.
- Experience with marketing automation or CRM platforms- HubSpot is highly desirable.
- Experience in producing webinars and podcasts would be a bonus.
- Degree in Marketing, Communications, Journalism or related field preferred (not essential).
Content Marketing Executive - B2B SAAS - London - Hybrid employer: The Workplace Consultancy
Contact Detail:
The Workplace Consultancy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Executive - B2B SAAS - London - Hybrid
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS content marketing. Follow industry leaders on social media and engage with their content to understand what resonates with audiences. This will help you speak their language during interviews.
✨Tip Number 2
Showcase your creativity by preparing a portfolio that includes a variety of content types, such as blogs, infographics, and videos. Tailor your portfolio to reflect the fintech and SaaS industries, demonstrating your understanding of their unique challenges and opportunities.
✨Tip Number 3
Network with professionals in the fintech and SaaS sectors. Attend industry events, webinars, or online forums to connect with potential colleagues and learn more about the company culture. Personal connections can often lead to job opportunities.
✨Tip Number 4
Prepare for the interview by researching the company's current content strategy and identifying areas for improvement. Be ready to discuss how your skills in SEO, multimedia production, and analytics can contribute to their goals and enhance their brand authority.
We think you need these skills to ace Content Marketing Executive - B2B SAAS - London - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS content creation and marketing. Emphasise your storytelling skills, creativity, and any specific projects that showcase your ability to produce multimedia content.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for content marketing and your understanding of the fintech industry. Use this opportunity to demonstrate how your skills align with the company's goals and how you can contribute to their marketing strategy.
Showcase Your Work: Include links to your portfolio or samples of your previous work, especially any multimedia content you've created. This could be blogs, videos, or social media campaigns that illustrate your capabilities and creativity.
Highlight SEO Knowledge: Since the role requires an understanding of SEO, make sure to mention any relevant experience you have with keyword research, content optimisation, and analytics tools. This will show that you are well-equipped to enhance the company's online presence.
How to prepare for a job interview at The Workplace Consultancy
✨Showcase Your Storytelling Skills
As a Content Marketing Executive, storytelling is key. Prepare examples of how you've crafted engaging narratives in your previous roles. Be ready to discuss the impact of your content on audience engagement and brand authority.
✨Demonstrate Your SEO Knowledge
Since SEO is crucial for this role, brush up on your understanding of keyword research and optimisation techniques. Be prepared to discuss specific strategies you've implemented in past projects that improved search rankings or user experience.
✨Bring Your Creative Portfolio
Have a portfolio ready that showcases your multimedia content creation skills. Include examples of videos, graphics, and written content that highlight your creativity and ability to engage audiences across different platforms.
✨Familiarise Yourself with Analytics Tools
Understanding analytics is vital for optimising content. Be ready to talk about your experience with tools like Google Analytics and how you've used data to inform your content strategy and improve performance.
