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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and events across the EMEA region.
- Company: Join Check Point Software, a global leader in cybersecurity innovation.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration.
- Why this job: Make an impact in a dynamic field while working with cutting-edge technology.
- Qualifications: 5 years in B2B marketing, ideally in cybersecurity or tech; strong communication skills required.
- Other info: Ideal for those looking to elevate their marketing career in a strategic role.
The predicted salary is between 43200 - 72000 £ per year.
Check Point is a global leader in cybersecurity, recognized for its advanced solutions that protect against evolving digital threats. We are committed to innovation and excellence, ensuring we stay ahead in the dynamic cybersecurity landscape.
We are seeking a motivated Field Marketing Manager with experience in B2B technology marketing to help drive regional growth for our Secure Access Service Edge (SASE) solutions in the EMEA region. Reporting to the EMEA Marketing Director, this role is ideal for a skilled marketer looking to grow into a more strategic role while executing high-impact programs in close collaboration with sales.
Key Responsibilities
- Support the planning and execution of integrated field campaigns across EMEA.
- Localize global campaigns and messaging to ensure regional relevance.
- Manage events, webinars, and ABM initiatives to support sales pipeline.
- Collaborate with sales, channel and PR teams (including stakeholder management) on regional demand gen and pipeline acceleration programs as well as creating preference for Check Point.
- Adapt content and marketing assets for regional needs, including customer case studies and sales enablement tools.
- Monitor marketing performance and report on ROI and lead conversion rates.
- Budget management.
Qualifications
- 5 years of field marketing or regional B2B marketing experience, ideally in cybersecurity, networking, or cloud-based and or SaaS technologies.
- Strong integrated campaign execution and project management skills.
- Solid understanding of the EMEA market landscape.
- Familiarity with CRM and marketing automation tools (Salesforce, HubSpot, or Marketo).
- Excellent written and verbal communication skills in English.
- Proficiency in a second European language would be advantageous.
- Strong storytelling skills.
- Ability to translate complex SASE architecture into business values.
- Experience with SASE, SD-WAN, or Zero Trust technologies.
- Exposure to partner marketing programs.
- Experience working with security vendors, cloud platforms, or managed service providers (MSPs).
SASE Field Marketing Manager, EMEA employer: Check Point Software
Contact Detail:
Check Point Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SASE Field Marketing Manager, EMEA
✨Tip Number 1
Familiarise yourself with the latest trends in cybersecurity and SASE technologies. This will not only help you understand the market landscape but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the cybersecurity field, especially those who have experience in B2B marketing. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Showcase your project management skills by preparing examples of successful campaigns you've executed in the past. Be ready to discuss how you adapted strategies for different markets, particularly in the EMEA region.
✨Tip Number 4
Brush up on your storytelling skills. Be prepared to explain complex concepts in simple terms, as this is crucial for translating SASE architecture into business value during discussions with potential employers.
We think you need these skills to ace SASE Field Marketing Manager, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B technology marketing, particularly in cybersecurity or related fields. Emphasise your campaign execution and project management skills, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the EMEA market landscape and your ability to localise global campaigns. Use specific examples from your past experiences to demonstrate how you can drive regional growth for SASE solutions.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are essential, ensure your application is free from errors and clearly articulates your thoughts. Consider including a brief story that illustrates your storytelling abilities, especially in translating complex concepts into business values.
Highlight Relevant Tools Experience: Mention your familiarity with CRM and marketing automation tools like Salesforce, HubSpot, or Marketo. This will show that you have the technical skills necessary to manage campaigns effectively and monitor performance.
How to prepare for a job interview at Check Point Software
✨Understand the SASE Landscape
Make sure you have a solid grasp of Secure Access Service Edge (SASE) solutions and how they fit into the broader cybersecurity landscape. Be prepared to discuss recent trends and challenges in the industry, as this will demonstrate your expertise and passion for the field.
✨Showcase Your Campaign Experience
Highlight your experience with integrated marketing campaigns, especially in B2B technology. Prepare specific examples of successful campaigns you've executed, focusing on your role in planning, execution, and results. This will help illustrate your project management skills and ability to drive regional growth.
✨Emphasise Collaboration Skills
Since the role involves working closely with sales, channel, and PR teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've effectively managed stakeholder relationships and contributed to demand generation efforts.
✨Prepare for ROI Discussions
Be prepared to talk about how you've monitored marketing performance in previous roles. Discuss your approach to measuring ROI and lead conversion rates, and be ready to share any tools or methodologies you've used to track success. This will show your analytical skills and focus on results.
