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For Companies At a Glance
- Tasks: Create engaging content across multiple platforms and manage communication strategies.
- Company: Join a rapidly growing logistics company with a vibrant work culture.
- Benefits: Enjoy flexible hours, a contributory pension, and regular social events.
- Why this job: Be part of a supportive team focused on your personal growth and work/life balance.
- Qualifications: Experience in visual content creation and strong organisational skills required.
- Other info: Opportunity for internal promotion and progression within the company.
The predicted salary is between 28800 - 43200 £ per year.
How does working for a rapidly growing business, with a vibrant work culture, where you feel invested in and supported sound? We have the role for you. As a Brand and Content Specialist, you can enjoy the stability of a career in logistics and focus on your career development and personal growth, where work/life balance is valued supported by a team that are rooting for your success.
The impact you will have
This is a creative and detailed role for a multi-platform content creator, ideal for someone who can deliver highly engaging and meaningful content to convey a range of messages, whether that is detailed insights into complex issues, or driving employee engagement through fun and powerful content creation. The audience you will be targeting ranges from B2B customers, suppliers of freight, and internal comms/employee engagement. This specialist role requires an individual who is prepared to engage and collaborate at every level and be an expert at seeing the business from lots of viewpoints.
A typical day
- Planning, writing, and scheduling on social media, blogs, including video content, newsletters and working with other Specialists to create visually striking content.
- Regularly proof reading and editing comms for accuracy and quality – ensuring our brand guidelines and voice are at the forefront of your mind.
- Leading the creation of case studies, Whitepapers and industry insights.
- Managing and organising the comms plan working with the Marketing team to identify gaps and identifying content creation where required.
- Leading on the visual language and brand for all campaigns and new concepts working closely with the marketing team to create alignment across all channels.
- Researching business-relevant and interesting topics to find engaging angles for content creation and curation.
- Working closely with internal teams to drive key Baxter Freight messages.
- Working closely with HR to drive community and engagement with the Baxter Freight brand, from supporting with recruitment content to organising in-house events and engagement.
- Working on specialist projects and supporting wider team where necessary.
- Regularly updating our website, using WordPress and Elementor.
- Creating meaningful press releases by engaging with key stakeholders that will support our overall brand position and campaign success.
Is this role for you?
- Relevant experience in delivering a range of visual content, and communicating complex messaging to a variety of audiences.
- Experience in delivering a range of content styles, from written, film and graphical content to communicate clear and succinct messages, inline with our tone of voice.
- Ability to copywrite and proofread with excellent grammar and an eye for detail.
- Strong organisational skills and capability to manage multiple projects.
- Planning, writing, and scheduling creative content for a range of social media platforms, keeping up to date with the latest trends.
- Design skills utilising proficiency with Canva and Adobe suite would be a plus.
- Delivering engaging internal content, across all platforms.
What we’ll offer you
- Contributory pension with up to 6% employer contribution.
- Life Assurance of 4 times basic salary on commencement of employment.
- Family focused: Up to 8 weeks paid Enhanced Parental Leave for new parents.
- Monday – Friday, 9-5 pm inclusive of an hour’s lunch.
- Charity top-up scheme.
- Coffee house with 200 Degrees Coffee and Bird and Blend tea.
- Free offsite parking a short walk away.
- Short walk to the local retail park.
- Regular social events – netball matches, spa days, team parties.
- Culture of internal promotion and progression.
Brand and Content Specialist employer: Baxter Freight Limited
Contact Detail:
Baxter Freight Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Content Specialist
✨Tip Number 1
Familiarise yourself with our brand voice and values. Understanding how we communicate will help you tailor your approach when engaging with us during the interview process, showcasing your alignment with our culture.
✨Tip Number 2
Prepare a portfolio that highlights your best work across various content types. Since this role involves creating diverse content, demonstrating your versatility will set you apart from other candidates.
✨Tip Number 3
Stay updated on the latest trends in content creation and social media. Being able to discuss current industry trends during your interview will show your passion for the field and your proactive approach to learning.
✨Tip Number 4
Network with current employees or alumni who have worked in similar roles. Gaining insights from their experiences can provide you with valuable information about our work culture and expectations, helping you prepare effectively.
We think you need these skills to ace Brand and Content Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content creation and brand management. Focus on showcasing your ability to communicate complex messages clearly and succinctly, as well as any experience with social media and visual content.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention specific examples of how you've successfully engaged audiences through creative content and how you align with their values of work/life balance and personal growth.
Showcase Your Creativity: Include samples of your previous work that demonstrate your ability to create engaging content across various platforms. This could be links to blogs, social media posts, or videos that reflect your style and effectiveness in communication.
Proofread and Edit: Before submitting your application, carefully proofread all documents to ensure there are no grammatical errors or typos. Attention to detail is crucial for this role, so make sure your application reflects that quality.
How to prepare for a job interview at Baxter Freight Limited
✨Showcase Your Creativity
As a Brand and Content Specialist, creativity is key. Prepare examples of your previous work that demonstrate your ability to create engaging content across various platforms. Be ready to discuss your thought process behind each piece and how it resonated with the target audience.
✨Understand the Brand Voice
Familiarise yourself with the company's brand guidelines and tone of voice. During the interview, be prepared to explain how you would ensure consistency in messaging across different channels while still engaging diverse audiences.
✨Highlight Your Collaboration Skills
This role requires working closely with various teams. Share experiences where you've successfully collaborated with others, particularly in creating content or managing projects. Emphasise your ability to adapt and communicate effectively with different stakeholders.
✨Stay Updated on Trends
Demonstrate your knowledge of current trends in content creation and social media. Discuss how you keep up-to-date and how you would apply these trends to enhance the company's content strategy, showing that you're proactive and forward-thinking.
