Brand Manager - FMCG, Lifestyle, Sports
Brand Manager - FMCG, Lifestyle, Sports

Brand Manager - FMCG, Lifestyle, Sports

London Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead creative brand campaigns and elevate storytelling for a global audience.
  • Company: Join SC4 Recruitment, a leader in tailored recruitment for FMCG and product-based industries.
  • Benefits: Enjoy a fast-paced culture, full creative control, and hands-on experience with products.
  • Why this job: Shape the future of a heritage brand while collaborating with athletes and influencers.
  • Qualifications: 4+ years in brand marketing with a strong creative instinct and social media savvy.
  • Other info: Apply now with your CV and favourite campaign examples; we're shortlisting ASAP!

The predicted salary is between 28800 - 48000 £ per year.

We're seeking a creative, commercially minded Brand Manager to lead campaigns, elevate storytelling, and increase brand relevance globally. This is more than a marketing role. It's an opportunity to reimagine a legacy brand for a younger, more lifestyle-focused audience — and take ownership of campaigns across social, retail, content, partnerships, and product launches.

What You’ll Do

  • Lead the strategy and execution of multi-channel brand campaigns
  • Own the brand calendar across launches, evergreen stories, and cultural moments
  • Collaborate with athletes, influencers, and partners to amplify our voice
  • Brief and manage content production (internal & external)
  • Work closely with sales and product teams to bring innovation to life
  • Define and evolve our brand identity, tone of voice, and visual direction
  • Use insights and data to shape messaging and creative decisions
  • Embrace generative AI to speed up smart content creation

You’ll Need

  • 4+ years of brand marketing experience (sport, lifestyle, fashion, FMCG)
  • Strong creative instinct paired with commercial savvy
  • A track record of running impactful brand or product campaigns
  • Familiarity with social media trends and content creation workflows
  • Experience working with athletes, creators, or ambassadors

What’s in it for you

  • Work with a heritage British brand with a global footprint (100+ countries)
  • Be part of a passionate team shaping the next generation of this brand
  • Lead high-impact campaigns with full creative control
  • Enjoy a fast-paced, collaborative and “can-do” culture
  • Get hands-on with product, content, and global brand activations

Commutable from North London, Essex, Hertfordshire and surrounding areas. Interested? Apply now with your CV and a short note about your favourite campaign you’ve worked on — or share your portfolio/examples. We’re excited to meet the next creative force behind this exciting brand!

Brand Manager - FMCG, Lifestyle, Sports employer: SC4 Recruitment Limited

Join a heritage British brand with a global presence, where creativity meets commercial strategy in a fast-paced, collaborative environment. As a Brand Manager in Hertfordshire, you'll have the opportunity to lead impactful campaigns, work closely with athletes and influencers, and shape the future of a beloved brand while enjoying ample growth opportunities and a supportive team culture.
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Contact Detail:

SC4 Recruitment Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Manager - FMCG, Lifestyle, Sports

Tip Number 1

Familiarise yourself with the latest trends in FMCG and lifestyle branding. Understanding what resonates with younger audiences will help you demonstrate your creative instincts during interviews.

Tip Number 2

Network with professionals in the industry, especially those who have experience working with athletes or influencers. This can provide valuable insights and potentially lead to referrals that could boost your chances of landing the job.

Tip Number 3

Prepare to discuss specific campaigns you've led or contributed to, focusing on your role in shaping brand identity and messaging. Highlighting measurable outcomes from these campaigns can set you apart from other candidates.

Tip Number 4

Showcase your understanding of generative AI in content creation. Being able to discuss how you can leverage technology to enhance brand storytelling will demonstrate your forward-thinking approach and adaptability.

We think you need these skills to ace Brand Manager - FMCG, Lifestyle, Sports

Brand Strategy Development
Campaign Management
Creative Thinking
Commercial Acumen
Social Media Marketing
Content Creation
Collaboration with Influencers
Data-Driven Decision Making
Project Management
Visual Identity Development
Market Research and Insights
Communication Skills
Adaptability to Trends
Experience in FMCG or Lifestyle Brands

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially in FMCG, lifestyle, or sports. Use specific examples of campaigns you've led and the impact they had.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and the industry. Mention your favourite campaign you've worked on and explain why it was significant. This shows your creativity and connection to the role.

Showcase Your Creative Skills: If you have a portfolio, include it with your application. Highlight any innovative campaigns or content you've created, especially those that resonate with younger audiences or utilise social media trends.

Use Data to Support Your Application: When discussing your past experiences, include metrics or data that demonstrate the success of your campaigns. This could be engagement rates, sales growth, or audience reach, which will showcase your commercial savvy.

How to prepare for a job interview at SC4 Recruitment Limited

Showcase Your Creative Campaigns

Prepare to discuss your favourite campaign in detail. Highlight your role, the creative process, and the impact it had on the brand. This will demonstrate your hands-on experience and creative instincts.

Understand the Brand's Identity

Research the brand thoroughly before the interview. Understand its history, target audience, and current market position. Be ready to discuss how you can evolve its identity and storytelling for a younger audience.

Familiarise Yourself with Trends

Stay updated on the latest trends in social media and content creation. Be prepared to discuss how these trends can be leveraged in campaigns, showing that you have a finger on the pulse of the industry.

Emphasise Collaboration Skills

Since the role involves working with athletes, influencers, and various teams, highlight your collaboration skills. Share examples of successful partnerships you've managed and how they contributed to campaign success.

Brand Manager - FMCG, Lifestyle, Sports
SC4 Recruitment Limited
Location: London
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