Marketing Director UK/EU

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

Come and join KAYALI as a Marketing Director who will be responsible for growing market share and brand awareness across the whole UK and EU. You will lead the multi-functional marketing team: Trade marketing, PR/Influencer marketing, Visual merchandising.

Essential Duties and Responsibilities

• Strategy: devise the regional marketing strategy based on the global strategy and elaborate concrete action plans across all marketing functions with regards to distribution, product launch support plans, pricing, etc.
• Team management: frame, provide guidance and follow up all marketing functions (trade marketing, PR/Influencer marketing, visual merchandising) which report directly into the Marketing Director.
• PR & Influencers: drive UK and EU strategy to maximize brand visibility through PR and influencer marketing, based on the global strategy and considering all markets specificities. Work with PR & influencer team on concrete action plan. Track closely ROI to adjust strategy to rapidly changing landscape.
• Media: elaborate and execute media plans for key launches and bestseller products.
• Forecasting: optimize newness forecasting by providing detailed insight and forecasting benchmarks via knowledge of retail performance, past product performance, NPD data, competitor ranking and consumer insights.
• Visual Merchandising: frame and guide the Visual Merchandising team in the development and implementation of local initiatives such as new counter design, counter updates for launches or any retailers’ animation sites, window displays, counter decoration, display units, etc.
• Trade: understand trade customers’ requirements to maximize brand inclusion in their activities, and work with commercial team to ensure that exclusives and promotional offers are in place to drive sales at key trading periods.
• Analysis: continuously keep track and analyze the ROI on local initiatives and launches and build following decisions according to insights to grow the business.
• Collaborate closely with the Global Marketing team and feedback local product, consumer and competitive insights in order to aid global product and campaign development.
• Ensure consistency of brand standards across all marketing platforms.
• Ensure that all launches and activities are managed within the budget and targeted to achieve measurable ROI.

Requirements

• 10+ years of beauty marketing experience, EU market experience is essential and at least 2+ years experience in a Director level role.
• Proven success in building brands and driving market share growth.
• Proven success in building brand awareness and love through organic beauty influencer marketing and impactful media plans.
• Strong commercial acumen.
• Self-starter and positive spirit with great ability to influence and negotiate.
• Ability to multitask, work at pace and with ambiguity and uncertainty.
• Extremely high degree of attention to detail and organisation.
• Excellent communication skills, written and spoken.

Our Benefits & Perks:

• Premium Medical/Dental/Vision coverage.
• Find Your Magic Days.
• Volunteer Day.
• Professional Development Days.
• Birthday leave.
• Egg Freezing Benefits.
• Employee discounts on Kayali products.
• Products gifting.

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.